Nearly 40 new companies were added in January, and the dragon element DIY Lantern Festival lanterns are popular, and hanging lanterns is an important custom in traditional Chinese culture, which is not only present in festivals and celebrations, but also common in daily life. There are various meanings and symbols of hanging lanterns, which represent auspicious reunions and other beautiful meanings, and have become a unique cultural symbol of the Chinese nation.
On February 23, Tianyancha announced the relevant data of this year's lantern market.
Industry practitioners said that the dragon element-based lantern is the main hot-selling model this year, among which the handmade zodiac dragon lantern, because of its low cost and easy to make, is deeply loved by parents and children.
In addition, data from an e-commerce platform shows that the search volume related to lanterns increased by 171% year-on-year. Many consumers choose handmade, among which the search volume of keywords such as "DIY lanterns" and "handmade materials for lanterns" has increased by more than 10 times year-on-year.
Source: **Store "Wang's Hand Creation Official Store".
According to the data of Tianyancha Professional Edition, there are more than 7,900 lantern-related enterprises, and nearly 40 new registered enterprises will be added in January 2024, an increase of 105 compared with the same period in 20233%。
From the perspective of geographical distribution, Hebei, Guangdong and Jiangsu, the number of lantern-related enterprises ranks the top three, with more than 2,800, more than 500 and more than 380 respectively;
From the perspective of establishment time, related enterprises established in 1-5 years accounted for 415%, and related enterprises established for more than 10 years accounted for 182%；
From the perspective of enterprise types, more than 5 have become individual industrial and commercial households.
Xiaoxiang Morning News Comprehensive.