This year is completely over, waiting for a few days, after the Lantern Festival, even if the new year is completely started, then some perceptions and records about the Spring Festival and New Year this year have basically been released on the Internet.
As an annual Internet must-have program, the return to the hometown during the Spring Festival, just like the annual summary series and traditional customs series, has always been a rare first-hand information to observe the third, fourth and fifth tier cities and even small counties in the south, and it is an excellent perspective for observing microeconomic and industrial and even cultural changes.
Compared with previous years, after three years of masks, there is a big difference, let's take a look:
1. Living conditions.
Three years after the mask, in today's environment where the middle class has fallen, not meeting expectations, and income is decreasing, it has become a trend for the urban middle class to complain, and on the contrary, it has become popular to envy the living conditions of their hometowns.
The job in my hometown is stable, the housing price is relatively low, the price is stable, the income is gradually increasing, the life is relatively relaxed and comfortable, the pace is slow, the consumption is more and more prosperous, and there are more and more new energy vehicles!
The main highlight is that the infrastructure has improved considerably.
After the large infrastructure series, the three major projects and the revitalization of the countryside have been the mainstream in recent years, and it is also an indisputable fact that the infrastructure of the hometown will be steadily improved and updated.
Of course, the most comfortable is the iron rice bowl group that goes ashore:
After all, the third, fourth and fifth lines and small county towns are easier to go ashore than the first line, and many people say that the wages of this group have risen slightly, especially for retired personnel, and many people have pensions of 8,000 yuan.
Of course, this is also a minority, and most people are still outside the system, but compared to the first line, it is not so rolled.
So now many middle-class people who are rooted in the first and second tiers of big cities are showing varying degrees of loss
I don't feel as good as my relatives and friends who stay in my hometown, but now I have a stable job and my income has risen a lot, and if I go ashore, I don't have 35-year-old anxiety, and they can help their families in key departments, and they have a lot of face during the Spring Festival, and the middle class has peeled off the aura of a big city, and they can't talk at the dinner table.
Of course, this is not all, in fact, most of those who stay in their hometown are also more volatile, but they may be better than the front line, and the income is not so high, so they are barely enough to survive.
And those middle class who can take root in big cities are actually not much worse than the social circle: and in small cities and even small counties, there are more and more imaginations of not paying performance or arrears of salary.
After all, next, everyone is facing a deep problem of local and zhai affairs:
Some people think that the prosperity of the third, fourth and fifth tiers and even small counties in recent years is actually based on the sale of D and negative zhai, and everyone can also see that this situation has accelerated with the downward trend of D production and the progress of debt reduction, and the tight days have been fast or have already begun.
Generally speaking: big cities can't put the body, hometowns can't put the soul, the halo of big cities is not there, living standards are declining, houses, cars, incomes, and jobs are affected, and small cities and hometowns have begun to live a hard life, but it is not particularly obvious at present.
2. Industrial employment.
In fact, the sinking of industries around the country is relatively fast, and the trend is:
Go to the Midwest, go to the countryside, the big cities are saturated.
This trend of industrial transfer has actually begun, for example, the manufacturing industry in Laoguang and the free shipping area, in addition to moving overseas, many have also gone to the central and western regions with lower labor costs.
In the future, the Midwest should become the main force in the competition with Yue Monkey, Three and Chili Chicken Rolls.
In recent years, the land circulation has led to the transformation from agriculture to industry is also very fast, but some follow-up and supporting facilities have not kept up, so at present, all localities are developing characteristic economies according to their own conditions, or attracting investment, and more and more people are leaving agriculture.
But most migrant workers are still engaged in the construction industry, to put it bluntly, they are construction teams, but it is more difficult to get money.
Many people have mentioned this, there is little work, and it is difficult to settle the money. This change also reflects the current economic situation.
Specific to all walks of life, that is, the production and manufacturing processing industry is saturated, there are not many people, and there are not many people who enter, and they can't earn much, and there are not many production orders, which are mainly concentrated in the third, fourth and fifth lines.
Small and medium-sized production and processing are all in small counties, and there is a batch of masks after three years, and another batch of masks after 2023, and now the rest are still lingering.
The three industries of the service industry are concentrated in the first and second lines, and there are also third, fourth and fifth lines, and there are not many small counties, and it is not easy to do in recent years, especially this Spring Festival, the income has become Schrödinger's state, and many stores have completely disappeared.
The social animals that go to work, not to mention the big cities, the small counties and the third, fourth and fifth lines are also getting more and more rolled, licking more and more, and may be optimized at any time.
Flexible employment, in big cities and small cities, the front line earns more, but it is more volatile, and the hometown is a little easier, but the income is much less, whether it is express delivery, online car-hailing, or short**self**live broadcast with goods.
It's all the same. 
3. Economic consumption.
The economy of small towns looks more lively than that of big cities, as mentioned above
First of all, this depends on the fact that the crowding out effect of housing in small cities is not large, and everyone's disposable income is relatively loose compared with that in large cities.
The second is the homecoming consumption during the Spring Festival, which is somewhat comparative, so the consumption during this period of time looks lively.
But as industry and income voices change, consumption in small cities is actually changing
More cars are consumed. It is mainly based on domestic and joint venture brands, as well as new energy sinking, and basically no more than 100,000 cars.
In addition to the reason, there is a decrease in children, the number of schools is less, and many people want to send their children to study, this phenomenon is relatively unique.
Catering began to be relatively prosperous, different from big cities, catering in small cities is still very prosperous, especially the night market Xiao Tan, it feels like it is related to the pace of life in small towns, of course, the short ** propaganda Kar leeks is also a factor.
In terms of retail, there are more and more hypermarkets, such as Zhao Yiming and snack warehouses, which are all regarded as consumption sinking in the city, but for the fifth line and the county, it is actually a consumption upgrade, and even Luckin has opened to a small county.
4. The property market.
There is basically nothing to talk about this, the third, fourth and fifth line property market has fallen the most, and it has not yet passed the fifteenth, so don't talk if you are unhappy.
Of course, on the other hand, the small buildings in the village are becoming more and more luxurious, that is, there are fewer and fewer people living in them.
It is said that according to the regulations, if you don't fix it now, you won't be allowed to repair it in the future.
It may be to prepare for returning to his hometown for retirement in the future.
5. Customs.
The biggest highlight of this year is that many people can set off firecrackers.
Actually, according to the regulations, the grand narrative is still not allowed to be released, but Uncle Black Cat is also tired, and they also want to put it, so everyone puts some, and they don't care.
So this year's Spring Festival may be the most lively Spring Festival in recent years, brushing the circle of friends and short**, all kinds of fireworks**, which can be regarded as a bit of fireworks.
6. Marriage and love.
In my hometown, in the countryside, there are more and more older young men, and the cost of marriage is high.
Needless to say in the city, lie flat and don't get married, don't fall in love, don't have the next generation, there's nothing to say.
On the other hand, the phenomenon of women's divorce has begun to increase, mainly because after women go to the city to work, they have a higher economic voice and older children, and if the other half cannot provide economic value or emotional value, then they leave.
Therefore, the problem of single young men and middle-aged people in rural areas is more severe.
Other. In addition, it is said that there is a wave of family severance this year:
It's just that I don't go to relatives and don't pay New Year's greetings, and even WeChat and red envelopes have become fewer.
The reason for this has something to do with masks, after all, I haven't moved around much in the past few years, and I may suddenly realize that it's not bad to disturb less.
Coupled with some changes in the times, that's it.
Moreover, cultural tourism has developed rapidly in recent years, and instead of greeting the New Year, it is better to travel during the Spring Festival, which is also a relatively obvious change.
Look at this year's high-speed traffic jams, tickets are difficult to buy.
Some people are trapped in the tradition and are extremely nostalgic, and some people are advancing by leaps and bounds in the new situation, in this sleepy, aging and vibrant, silent and lively Spring Festival, go straight to hell and go straight to heaven!
February** Dynamic Incentive Program