Zhiyi Automobile Chen Yi.
If someone wants to make a fortune by "selling chassis" in the Chinese auto market, then French cars can teach people to their heart's content.
As we all know, the main focus of the French car is a "chassis tuning", and in the eyes of the older generation of Chinese car owners, "solid" and "reliable" are the main selling points of the French car. At a certain time, there was even a wise saying in China that "only people who know cars can buy French cars".
But guess what? French cars have become more and more marginalized in the Chinese market in recent years.
Of course, it may not be fair to let the "chassis" bear all the blame for the failure of the French car, after all, the design and configuration of the French car have always been a mystery. In general, the reason why French cars are not treated by Chinese today is the result of a combination of factors.
Interestingly, Japanese and German cars have had similar experiences in the matter of "selling chassis".
As a minority representative of the Japanese camp, although Subaru is not well-known, there is one thing to say, their chassis is really good, such as the Forester, this car uses a rare rear double wishbone independent suspension in the same class, which can be said to effectively take into account off-road and daily handling.
The same niche Acura, "SH-AWD super control full-time four-wheel drive system" is also famous, this system can freely distribute the power of the front and rear wheels and the left and right wheels of the rear wheel, improve the driving pleasure of the vehicle, many authorities ** on the "SH-AWD super control full-time four-wheel drive system" full of praise.
However, Subaru has been rumored to be delisted three times, and the all-new Subaru BRZ, which is eagerly awaited by the majority of fans, was hastily removed from the shelves after only being sold for a period of time after it was launched; As for Acura, it has officially withdrawn from the Chinese market due to poor sales.
On the German car side, the BMW 3 Series and the sixth-generation Passat also used the chassis as a selling point, but surprisingly, neither of them achieved the expected sales results.
Why are Chinese car owners indifferent to chassis?
Theoretically, the chassis, like the engine and gearbox, is a very intuitive sense of feedback, the chassis is not good, then the car is very loose to drive, and the experience is naturally extremely bad when running at high speeds, corners, and sudden braking.
Unfortunately, ordinary domestic consumers generally have little opportunity to understand the chassis in depth:
On the one hand, the test drive of the 4S shop before buying a car is a mere formality, either not letting you drive too fast or not letting you drive too far. After buying a car, it is basically only used for commuting, and the perception of what road sense and what vibration filtration is not obvious;
On the other hand, most people have driven a car in their lifetime may add up, who has a good chassis, who has a poor chassis, it is not clear at all, and it is basically the same as the clouds.
In other words, there are too few people who "know the goods" in China, and no matter how good the chassis performance is, it is impossible for most people to effectively obtain an objective experience. Because of this, most car companies in China are reluctant to "sell chassis", and it is better to make the sunroof transparent, the space more spacious, the screen larger, and the chair more comfortable.
Of course, there are also "rebels" in the domestic camp, such as Extreme Krypton 001, which only costs less than 30,000 yuan, and you can choose a set of air suspension; For example, BYD has installed a front double wishbone independent suspension + rear five-link independent suspension on the seal, and it also has an anti-roll bar; Another example is Lynk & Co, which not only has excellent chassis handling, but also has won the WTCR championship many times.
The problem is that none of the above-mentioned products or brands rely on the chassis to get out of the circle, and the group of people who were willing to place an order to buy them at the beginning almost did not go to the chassis.
At present, it is not realistic to break through by chassis in China's auto market.
Write at the end:
Consumers in each country or region have different preferences for cars, Japanese and Europeans prefer small cars, while Yankees prefer large displacement and pickup trucks, and Chinese value intelligence and ride experience. It can only be said that if the purchase concept does not change significantly, it is basically impossible to make a fortune in the Chinese auto market by relying on the chassis.
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