From the launch of the new car to the annual facelift, the action of ZEEKR X can be described as quite fast, in April last year, ZEEKR X was officially launched, with a delicate petty bourgeois light luxury style, won the favor of many young users. And today, 8 months later (January 10), the 2024 ZEEKR X was officially announced.
According to official information, the 2024 ZEEKR X only offers two configuration versions, namely a five-seat four-wheel drive version and a four-seat rear-wheel drive version, with a unified price of 200,000 yuan. Compared with the old model, although the threshold has been raised, it has reduced the price for users who are keen on high configuration. So, how competitive is the 2024 Zeekr X in the market? Is it possible to boost sales through this "equal treatment"?
The old rule, before analyzing the competitiveness, let's give you a look at the upgrade points of the 2024 ZEEKR X. To put it simply, compared with the 2023 Zeekr X, the 2024 model has mainly adjusted the chassis and configuration.
In terms of chassis, the new car has upgraded the chassis system, adding an urban off-road mode, which can be manually opened by users in the large central control screen. After this mode is turned on, ZEEKR X can provide better torque distribution and XTCS limited slip for the vehicle according to the actual road conditions, greatly improving the climbing ability and snow passability. From the perspective of actual application scenarios, the practicability of this function is quite high, which can broaden the radius of users' lives.
In addition to the chassis, the 2024 ZEEKR X has two small optimizations at the dynamic level, one is the use of a high-efficiency silicon carbide motor, which increases the comprehensive efficiency by 2%, the range by 20km, and the CLTC comprehensive range reaches 560km; The second is for the braking system, equipped with a black technology - IPB intelligent integrated braking system, the response speed is 2 times faster than the traditional braking system, and the response time of 150 milliseconds is equivalent to responding in the blink of an eye.
Compared with the upgrades in chassis and power, the 2024 ZEEKR X is visible to the naked eye in terms of appearance and configuration. Although the new car still continues the "urban unbounded" family-style front face, the new Sumo gray, the paint light and shadow texture is clear, and it looks relatively advanced.
The configuration adjustment of the 2024 ZEEKR X is mainly focused on the car, and the upgrade items of each model version are different, let's talk about the five-seat four-wheel drive version of the model, compared with the 23 five-seat four-wheel drive You version of the model, the new touch bar steering wheel and dynamic sliding smart screen (optional), the overall sense of science and technology has been strengthened, and the seat massage has also been added to the main driver position.
Looking at the four-seat rear-wheel drive version, compared with the 23 four-seat rear-wheel drive You version models, the biggest configuration change is from the passenger seat massage to the front seat massage. In addition, the 2024 ZEEKR X also adds Hi-Light dynamic floor lighting (optional), as well as a B-pillar interaction system including face recognition (optional). Overall, the configuration degree of the 2024 ZEEKR X has been improved to a certain extent, and compared with the old model, the price of the new car has also decreased by 9800 yuan, and the overall cost performance has been improved.
Competitive Analysis:
Since the launch of the new car, the Zeekr X has regarded the entry SUV of the luxury brand and the models under the BMW MINI brand as competitors. Because they are all taking the light luxury and petty bourgeois route, they are different from the models that focus on the family route such as the M5 and Denza.
For the entry models of traditional luxury brands, the only shortcoming of ZEEKR X is that the brand value is slightly lacking, but this is normal, after all, ZEEKR is still very "young". As mentioned above, although the threshold of the 2024 ZEEKR X has been raised, the overall cost performance has improved, and it is reasonable to say that it can please young consumers and increase sales data.