Several fans in the background asked a question at the same time, saying what they need to pay attention to if they want to open their own institutions next year.
It is normal to plan next year at the end of the year, but due to the bad environment in these years, it is not recommended to start a business and open a store, and the risk is relatively large, but I have indeed seen a lot of new stores operating well over the years, and the first half of the year does have a great advantage over the second half of the year.
At the same time, there are many people who ask, so let me talk about my opinion.
Recently, the freezing rain in the central region has been more severe, and it is difficult to grab tickets by driving dangerously, which will be on the way back to his hometown for the Spring Festival on the green train.
The advantage of the green train is that you can still go where you can go, and the bad thing is that the car is very lively, and it is easy to interrupt your thoughts, and because the network is unstable, it may not be able to be kept intact, so you can talk about it wherever you want.
In fact, there are not too many industry barriers in the training industry, that is to say, the threshold for newcomers to enter the industry is low, and because of this, many old people who have been in the industry for a long time have opened institutions for a long time, in fact, in the post-epidemic era, the new market is relatively passive, which is mainly reflected in these three points:
1.The course pricing is not in line with the current consumption downgrade, which is a bit too high but has little room for adjustment.
2.The team's workflow is replaced by the old and the new, resulting in the inefficiency of the old fritters lying flat and the newcomers at a loss.
3.The business must not be fast, and it is too slow to do it.
Let's not talk about the general principle of entrepreneurship, in view of the current problems in the industry, if you are a new organization, then think about these points, so that you will not be led by the nose by the old model.
Why do I say that?
Because newcomers enter the industry, they often take excellent local institutions as benchmarks, and there is no problem in learning from excellent institutions.
There is a saying that "those who learn from me live, and those who are like me die".
If you imitate a formed institution and ignore the process of institutional development, then you are destined to enter a dead end, and it is a new opportunity to participate in the development process of the industry, to study the current difficulties encountered by peers, and to see the problems that the industry cannot solve.
The three problems mentioned today are like being bitten by a crocodile in the quagmire for the old organization, and it takes courage to survive with a broken arm, and making a big determination to adjust will affect the existing scale and performance.
I read a joke on the Internet, saying that many institutions are now in a problem of how to die, and the disease is just looking for a person to help him remove the tube.
It's a bit extreme, but there are indeed such situations, so newcomers come in and first think about these three questions before entering the industry.
The course pricing is not in line with the current consumption downgrade, which is a bit too high but has little room for adjustment.
Now the whole industry, not only the training industry, affected by the environment, is indeed a downgrade of consumption, I have mentioned more than once in many previous articles [training industry: the demand is still there, why are customers unwilling to pay?] If you are interested, you can do some archaeology.
So in this case, if you do market research and then come up with a course value, then the biggest advantage of the new institution is that you give up.
What the new organization wants is popularity, and it must be a product positioning that meets the current market, and if you follow the old institution, you will never be able to compete.
Many institutions do not use the opportunity to make reasonable adjustments in the double reduction, but instead raise prices, I don't discuss right or wrong here, I just think I missed a good opportunity, and if I want to make such an adjustment in the future, the cost of explanation will be very large.
The team's workflow is replaced by the old and the new, resulting in the inefficiency of the old fritters lying flat and the newcomers at a loss.
This is a problem faced by many institutions or companies in the past two years, after all, the process of niche industries is not so high, so the cost of training new people is very high.
I have seen a lot of institutions, and the old man left behind is a mess, which gives negative guidance to the newcomers, and even because of historical reasons, the boss may not be able to move.
If you are a new store, you must not be casual in the work process, even if it is a small team, you must fix the problem of principle.
My articles often talk about the lack of support for the organizational structure, in fact, I am talking about many old organizations, because the previous work process was not formed, resulting in no combat effectiveness now, and making adjustments requires a lot of determination.
After all, a newcomer comes in to arrange work, and the old man increases his workload, in the past few years in a state of passive lying flat, and the salary is still unstable, it is really difficult to make the old man full of passion.
But the new organization does not have this problem, after all, it is easy to say everything at the beginning, and everyone will not have much rebellious psychology about what the process is.
The business must not be fast, and it is too slow to do it.
I wrote an article about this sentence before [The current status of training institutions: you can't be fast, and you can't do it slowly].
This is the current state of the market, and it is also an opportunity for new institutions to quickly catch up with established institutions.
The training industry is an industry that makes money with the archway, there is no physical product, or prepaid, both to have the tonality of teachers to educate people, but also to have a sense of service.
This leads to easy to enter the two extremes, or think that teaching can solve the problem, today there is a teacher in the background of a long diss me, saying that I don't talk about how to do a good job in teaching, all in the market every day.
Old fans who read my articles know that what I have always emphasized is that teaching is the foundation, but you must have the ability to show your beautiful side.
Today I read an article that said that in the past, the disciples were all to see, and how much they learned was based on their own ability, but now many young people are unwilling to learn crafts, which leads to the loss of many traditional crafts.
The older generation of craftsmen began to pass on and teach hand-in-hand, and even the older generation began to adjust according to the market.
Teaching and service need to be balanced, and not extreme, my own common approach is to communicate effectively with the teaching team through immediate feedback from the market.
In order to impress you, I would like to use an extreme word to describe it: forcing the marketization of teaching through marketing data.
At the end of the article: If you are a teacher and want to become bigger and stronger, you need to focus on marketing management while teaching steadily.
If it is not the identity of the teacher, it is easy to be led astray by the teaching team, I often see laymen come in, and I understand the market very well, but only the teacher has a headache, and the problem is that the teacher says that you don't understand teaching.
This needs to be balanced, and worry is the core.
Just like when I write public essays, at the beginning, it was actually that the external copywriters often dissed that I didn't know how to write, so I learned about it, and deliberately practiced, spending 1 hour a day to write, and slowly gained a skill.
Unconsciously, 2000 words, this will be the green car lights off, quieter a lot, pick up the lights and fight at night, if you think it is useful to you, give a thumbs up and encourage.