A unique rural "annual meeting" for Chinese is opening, and "Village Evening", the largest IP of Chinese rural culture, has released more vitality with its strength and fans.
On the 3rd, one of the key projects of the Spring Festival theme of "Happy New Year" sponsored by the Ministry of Culture and Tourism, the main venue of the 2024 National Spring Festival "Village Evening" was staged in Sanjiang Dong Autonomous County, Liuzhou, Guangxi. Previously, the Ministry of Culture and Tourism released the 2024 Spring Festival "Village Evening" demonstration display list on the 1st, and a total of 91 demonstration display points were selected, an increase of 17 over last year.
Taste the taste of the New Year, look at the countryside, and the C position should be the "village evening". Born in the countryside and rooted in the countryside, many villagers count the days every year and wait to see the "village evening".
On February 2, tourists played in the "Village Super Village Evening" New Year's Goods Market. Photo by Xinhua News Agency reporter Liu Xu.
On the 3rd, on the occasion of the small year in the south, the people of Sanjiang Dong Village in Guangxi gathered at the Fengyu Bridge, Gulouping and the stage to perform self-written and self-directed literary and artistic programs, allowing tourists to immerse themselves in the folk customs and mass cultural activities of the Sanjiang Dong Nationality.
At the Village Super Football Stadium in Rongjiang County, Qiandongnan Prefecture, Guizhou Province, the "Village Evening" and "Village Super" were unveiled together. "50 of us came from different villages in Zhima Town, and we chartered a car to walk about 40 minutes to the county seat to participate in this 'village evening' performance. Yang Xiuzhu, the inheritor of the great song of the Dong nationality in Zaidang Village, Zhima Town, Rongjiang County, told reporters happily.
How did a "village evening" come out, and how did it ripple on the stages in various places?
In the early eighties of the last century, on the playground of the Central School of Jushui Township, Qingyuan County, Lishui City, Zhejiang Province, a rural Spring Festival Gala written, directed and performed by farmers was born. A lively "village thing", a rumor.
10. Ten spread hundreds, stepped onto the stage of various places, and continued to grow into the IP of Chinese rural culture.
Put down the hoe to go to rehearsal, put down the chopsticks and become an actor. The organizers of the "Village Evening" in many places said that the villagers wrote and directed themselves, and they became the protagonists of their own spiritual culture, putting on a "village banquet that 'knows you best'".
A few years ago, more than 100 Jiangsu tourists took the "Lishui Village Evening" New Year high-speed rail special train to experience the charm of the "Village Evening". "Earthy, lively, energetic! Tourists say that the "Village Evening" is like a window to observe the Chinese countryside, from which they can appreciate the beauty of the countryside and culture, and evoke nostalgia and memories in their hearts.
The scene of the "village evening" in Xitang Village, Likou Town, Qimen County, Huangshan City, Anhui Province. Photo by Qi Hong.
In the past 2023, more than 20,000 national "Village Evening" demonstration and display activities hosted by the Ministry of Culture and Tourism will be held, with about 1 participant300 million, and there are currently more than 460,000 registered mass literary and artistic teams.
In the 91 demonstration points of the "Village Evening" during the Spring Festival in 2024, the IP of the "Village Evening" has its own characteristics, with a strong "rural" flavor, and "dancing" rural fireworks, which will evolve into the hearts of more villagers and netizens.
Selected as this year's demonstration site, the Yuyu Community of Xuyong Town, Xuyong County, Luzhou City, Sichuan, the "Red Village Evening" started on the 2nd. To create a "village evening" with red culture, the first program of dragon and lion dance "Red Year" brought the audience to the spring of 1935 and reminisced about that unforgettable year together.
Many villagers found that this year's "Village Evening" stage at their doorstep was bigger, the program list was more exciting, and the content was richer. In the midst of laughter, neighbors celebrate, and crowds, the "village evening" rises with the flavor of the New Year.
The relevant person in charge of the Ministry of Culture and Tourism said that the "Village Evening" integrates and innovates the local culture with the local flavor and New Year's flavor that the masses like to see, and provides an excellent window for showing a new picture of the countryside. Culture empowers high-quality development, injecting surging impetus into the realization of comprehensive rural revitalization.
On February 2, at the New Year's event held in Yongxingfang, Xi'an, international students from various universities in Xi'an learned about the items used in the Xiaonian festival stove under the explanation of folklore experts. Photo by Xinhua News Agency reporter Liu Xiao.
The liveliness of "Village Evening" is not only the first, but also more active to the "cloud". On social platforms such as Douyin and Weibo, the "local and special" "village evening" in various places frequently attracts a lot of traffic, and the topic of "talent ceiling hidden on the stage of the village evening" continues to rise.
In Miao Village, Laershan Town, Fenghuang County, Hunan Province, 4 "post-90s" Miao guys formed a band to run their own "Village Evening", which was not large in scale and sang about their hometown; The villagers of Linfen, Shanxi Province used dustpans and soybeans as musical instruments, cooperated with suona and intangible cultural heritage Jinnan majestic gongs and drums, and live-streamed Miao Township, thousands of kilometers away, and the north-south gala released its unique splendor, attracting nearly 8 million viewers ......
From December 2022 to December 2023, about 5,000 live broadcasts on the theme of 'Village Evening' will be staged, with a cumulative number of 22.97 million, equivalent to an average of 13 live broadcasts of 'Village Evening' every day, with an average audience of more than 4,500 people. The relevant person in charge of Douyin live broadcast said.
Screenshot of the "Village Evening" Douyin live broadcast connection between Linfen, Shanxi and Fenghuang, Hunan.
A "village evening" revitalized "a pool of spring water" and stirred up more ripples.
Nanjing Yuhua tea, Enshi bacon, Wuchang rice ......The 2024 National Village Evening Market and Township New Year Catch Up Gathering was launched a few days ago, focusing on the themes of "picking New Year's goods" and "catching up with the New Year's Fair" to carry out the recommendation of good things in the countryside, and the masses who catch up with the big market can also buy all the special New Year's goods in one stop.
The cumulative number of online live broadcasts in our village exceeded 2 million, 30,000 yuan of on-site agricultural products were sold, and about 330,000 yuan were sold in the live broadcast! Ke Wenping, secretary of the Kecun Village Party Branch of Kecun Town, Yixian County, Anhui Province, excitedly announced to the villagers the big data from the day of the "Village Evening".
The rural cultural tourism traffic password was released in the fields
Ice and winter fishing, fish king competition, head fish auction, fish feast ......The "Village Evening" of Donghaixin Village, Shulinzhao Town, Dalat Banner, Ordos City, Inner Mongolia was held on the 3rd, and the winter fishing series of "Falling in Love with Yellow River Fish" was held on the 3rd. The "Village Evening" in Yanjiawan, Minhang District, Shanghai celebrated the "opening banquet" on the 2nd, integrating the Spring Festival fair, characteristic village evening, and cultural tourism experience, and invited villagers and friends from the international community to gather in the "beautiful village" to enjoy folk customs, exhibit intangible cultural heritage, taste food, watch performances, and tour the countryside to celebrate the New Year.
The "Village Evening", which carries the joy of hundreds of millions of villagers and dances, is like a lamp, illuminating a vibrant and steaming rural scene and shining into the warm memories of the people. (Reporter Zhu Qing, Liu Meizi, Luo Yu, Huang Kaiying, Qin Guanghua, An Lumeng).
*:Xinhua.