Internet home decoration is the use of Internet technology, through the O2O model to standardize and intensify the complex home decoration process, to provide home improvement users with one-stop home improvement services including design, building materials, construction, furniture, home appliances, soft decoration accessories, etc.
The size of China's Internet home improvement market increased from 598 in 2012200 million yuan, increased to 4325 in 2021500 million yuan. In 2022, affected by the repeated epidemic and the decrease in newly opened and delivered real estate projects in the real estate industry, the market size will decrease slightly by about 4217300 million yuan, a decrease of 25%。With the increase in the digital economy and Internet penetration, the penetration rate of domestic Internet home improvement continues to increase, and the penetration rate of the domestic Internet home improvement industry will be about 10 in 202225%。
Behind the popularity of the concept of Internet home improvement, the financing news of Internet home improvement enterprises continues. In 2018, 66 companies were financed, with a total financing amount of 2219.8 billion yuan. In 2022, there will be 29 financings in China's home improvement industry, of which 14 companies will focus on smart homes.
With the development of the housing rental industry, the home improvement industry will have a large market space in the future. Under the sharing economy, the future foreman model has become the standard configuration of Internet home improvement; The smart home market is gradually opening up, following the decoration into the family; Home furnishing e-commerce has great potential in the future, one-stop home improvement platform has become the mainstream, and the Internet home improvement industry will usher in new development opportunities.
The "2024-2028 China Internet Home Improvement Market Prospects** and Investment Advisory Report" released by the Industry Research Institute consists of 12 chapters. Firstly, the concept of Internet home improvement was introduced; Then, the development environment of the Internet home improvement industry and the development of the Internet home improvement industry were analyzed. Subsequently, a detailed analysis was made on the operation mode, user behavior, Internet home improvement aftermarket, Internet home improvement related industries, typical enterprises of Internet home improvement, and industry investment. Finally, the development prospect of Internet home improvement is analyzed, and scientific research is made.
The data of this research report mainly come from the National Bureau of Statistics, the Ministry of Housing and Urban-Rural Development, the Industrial Research Institute, the Market Research Center of the Industrial Research Institute and key publications at home and abroad. If you or your organization want to have a systematic understanding of the Internet home improvement market, or want to invest in the Internet home improvement industry, this report is an indispensable and important tool for you.
Chapter 1 Overview of Internet Home Improvement.
Section 1: Introduction to traditional home decoration.
First, the concept of home decoration.
Second, the traditional concept of home decoration.
Third, the basic decoration process.
Section 2, Introduction to Internet Home Improvement.
First, the concept of Internet home improvement.
Second, the comparison between Internet home decoration and traditional home decoration.
Chapter 2 Analysis of the development environment of the Internet home improvement industry from 2021 to 2023.
Section 1: Macroeconomic Environment.
1. International macroeconomics.
2. China's macroeconomy.
Third, the industrial situation.
4. Investment in fixed assets.
Section 2: China's Social Environment.
1. Population size and structure.
Second, the user base of the industry.
3. Promote urbanization.
Section 3 Industry Development Background.
1. Analysis of technology application.
2. The development of the Internet.
Third, the transformation of Internet +.
Fourth, industry service standards.
Chapter 3 Analysis of the development of China's Internet home improvement industry from 2021 to 2023.
Section 1, analysis of the development of the home improvement industry.
First, the development process of the industry.
Second, the characteristics of industry development.
3. Analysis of the industrial chain.
Fourth, the development status of the industry.
5. Analysis of industry pain points.
Section 2 Overview of the development of the Internet home improvement industry.
1. Overview of the development of foreign industries.
Second, the development process of China's industry.
3. Causes of China's industry.
Fourth, China's industrial development map.
5. Analysis of the development characteristics of the industry.
Sixth, the standardization process of the industry.
Section 3, Internet home improvement market situation analysis.
First, the scale of market operation.
Second, the market development factors.
3. Market business model.
Fourth, industry marketing channels.
Fifth, market development dynamics.
Section 4 Market competition analysis of Internet home improvement enterprises.
First, the market position of the enterprise.
Second, the enterprise scale analysis.
Third, the enterprise market structure.
Fourth, the competitiveness of enterprises analysis.
Fifth, the competitiveness of the comparison results.
Section 5 Development issues and suggestions for the Internet home improvement industry.
First, the development of the industry.
Second, the dilemma of industry development.
Third, industry development measures.
Fourth, industry development suggestions.
Chapter 4 Analysis of the Internet Home Improvement Operation Model from 2021 to 2023.
Section 1: Analysis of platform home decoration mode.
1. Overview of the business model.
2. Business operation model.
3. Analysis of core competitiveness.
Section 2, self-operated home improvement enterprise model analysis.
1. Overview of the business model.
2. Business operation model.
3. Analysis of core competitiveness.
Section 3: Analysis of the vertical portal model.
1. Overview of the business model.
2. Business operation model.
3. Analysis of core competitiveness.
Chapter 5 2021-2023 Internet Home Improvement User Behavior Analysis.
Section 1: Users' cognition of Internet home improvement.
1. Distribution of cognition.
2. Access to information.
3. Brand awareness.
Fourth, the manufacturer's intention analysis.
Section 2: Analysis of the distribution and behavior of Internet home improvement users.
1. Age distribution of users.
2. User expectation analysis.
3. Basis for User Choice.
Section 3 Analysis of Internet users' consumption preferences for home improvement.
1. Distribution of user consumption channels.
Second, the main use of service analysis.
3. Distribution of user consumption quotas.
Fourth, the analysis of the reasons for user consumption.
Chapter 6 2021-2023 Internet Home Improvement Aftermarket.
Section 1: Overview of the Internet home improvement market.
1. Overview of the Internet home improvement aftermarket.
Second, the pain points of the Internet home improvement market.
Third, the demand for housing activates the home improvement market.
Section 2, the Internet home improvement market model reference.
1. Internet + ** chain + service + community.
Second, the Internet + ** chain + positioning + word of mouth.
Section 3, Internet home improvement market development prospects.
First, the market development space.
Second, the market development potential.
Third, the market investment heat.
Chapter 7 2021-2023 Internet Home Improvement Market Related Industry Development.
Section 1: Analysis of the development of the real estate industry.
First, the investment and development of the industry.
Second, the sales scale of commercial housing.
Third, the industry development funds.
Fourth, the industry development prosperity index.
5. Real estate and Internet home improvement.
Section 2 Analysis of the development of the housing rental industry.
1. Overview of the development of the housing rental industry.
2. Analysis of housing rental market demand.
3. Long-term rental apartments may be the mainstream model.
4. Housing leasing and Internet home improvement.
Section 3, analysis of the development of the building decoration industry.
First, the industry development overview.
Second, the scale of market development.
Third, the scale of enterprise development.
Fourth, the scale of employees.
Fifth, the development trend of the industry.
Chapter 8 Analysis of Typical Internet Home Improvement Enterprises in 2021-2023 - Platform Enterprises.
Section 1, Qeeka Home.
First, the overview of enterprise development.
2. SWOT analysis of enterprises.
3. Enterprise business analysis.
Fourth, the core competitiveness of enterprises.
Section 2, Tuba Rabbit.
First, the overview of enterprise development.
Second, the enterprise scale analysis.
3. Enterprise model analysis.
Fourth, the enterprise operation strategy.
Fifth, the enterprise platform system.
Section 3, excellent decoration of the home.
First, the overview of enterprise development.
2. SWOT analysis of enterprises.
Third, the development orientation of the enterprise.
Fourth, enterprise business analysis.
Section 4 Other Enterprises.
1. Melale.
2. Groundhogs.
Chapter 9 Analysis of Typical Internet Home Improvement Enterprises in 2021-2023 - Self-operated Enterprises.
Section 1: Love Space.
First, the overview of enterprise development.
Second, market positioning and layout.
Third, the enterprise product concept.
Fourth, enterprise model analysis.
Section 2, home improvement e-station.
1. Overview of development.
2. Operational process.
3. SWOT analysis.
Section 3: Miscellaneous.
1. Xinju Network.
Second, the beauty of the family gang.
Chapter 10 Analysis of Other Internet Home Improvement Enterprises from 2021 to 2023.
Section 1, building block home.
1. Overview of development.
2. Operational process.
3. SWOT analysis.
Fourth, the sharing mechanism.
Section 2: I love my home.
1. Overview of development.
2. Operational process.
3. SWOT analysis.
Section 3, Yiyi and Yimei.
1. Overview of development.
2. Organizational structure.
3. Operational process.
Fourth, SWOT analysis.
Chapter 11 2021-2023 Internet Home Improvement Industry Investment Analysis.
Section 1: Financing of International Internet Home Improvement Platforms - Taking the United States as an Example.
1. Overview of the Internet home improvement platform.
2. Porch, a platform that matches users and workers
3. A platform that matches users and designers - houzz
Fourth, the O2O platform that analyzes the needs of users - Sweeten
Fifth, the real estate vertical information portal cuts into the field of decoration - Zillow Digis
6. Online shopping mode of home platform - Wayfair
Section 2 Investment and financing of China's Internet home improvement industry.
First, the scale of investment and financing in the industry.
Second, the scale of investment and financing in the industry segment.
3. Distribution of investment and financing rounds.
Fourth, the distribution of investment and financing amounts.
Section 3 Investment and financing of China's Internet home improvement market.
1. Summary of investment and financing.
Second, the scale of market investment and financing.
Section 4 Analysis of investment opportunities in China's Internet home improvement.
1. Real estate transactions bring opportunities.
Second, urbanization brings opportunities.
3. Long-term rental apartments bring investment outlets.
Chapter 12 2024-2028 Internet Home Improvement Industry Development Trends and Prospects**.
Section 1, the future development prospects of the Internet home improvement industry.
First, the development prospects of the industry.
Second, the development trend of the industry.
Third, the direction of industry development.
Fourth, the scene entrance changes.
5. Internal Operational Trends.
Section 2, 2024-2028 development of China's Internet home improvement industry**.
First, the trend of market changes.
2. Analysis of influencing factors.
Third, the market size**.