As the digital wave sweeps the world, the gaming industry, as an important part of it, has always been at the forefront of innovation. In this industry full of changes, a news about the live broadcast copyright of Tencent's popular game "Honor of Kings" has undoubtedly caused a lot of waves in the industry. Recently, it was reported that the live broadcast copyright of "Honor of Kings" will be opened to Douyin, which may not only change the pattern of the game live broadcast industry, but also bring a new ** experience to the majority of game lovers and live broadcast audiences.
According to the Snow Leopard Finance Agency, a person close to Tencent's TiMi studio group revealed that TiMi has confirmed that it will release the head anchor Zhang Daxian on Douyin live broadcast "Glory of Kings". This news is undoubtedly a big positive for the Douyin platform, which means that Douyin will usher in new development opportunities in the field of game live broadcasting. And for loyal fans of "Honor of Kings", this will also provide them with more choices and interactive space.
Looking back on the past, the copyright competition between Tencent and ByteDance in the field of game live broadcast can be described as fierce. Since 2016, Tencent has sued ByteDance's Toutiao Company for allegedly infringing the copyright of "Honor of Kings". After three years of litigation, in 2019, the court finally ruled that ByteDance-related companies should stop broadcasting the "Honor of Kings" game. At the time, this ruling was regarded as the first act preservation ban in China's game live streaming industry, and it played a positive role in regulating the game live streaming market.
However, after many years, with the changes in the market environment and the adjustment of the strategies of both parties, the issue of the live broadcast copyright of "Honor of Kings" seems to have ushered in a turnaround. Two live streaming agencies in Guangdong and Sichuan, respectively, said that the live broadcast permissions of "Honor of Kings" on the Douyin platform are expected to be gradually opened within a month at the earliest. This means that Douyin will have the opportunity to regain the live broadcast rights of this popular game and breathe new life into the platform.
At that time, Douyin will open the application for the whitelist of the live broadcast of "Honor of Kings", but the official is not expected to hype about it. On the contrary, Douyin may work closely with partner institutions to send a signal of opening up live broadcasts. This low-key and pragmatic strategy can not only ensure the smooth opening of live broadcast copyrights, but also avoid the negative impact of excessive hype.
For Douyin, the opening of the live broadcast copyright of "Honor of Kings" is undoubtedly an important milestone. As a game with a huge user base and high popularity, the live broadcast content of "Honor of Kings" has always attracted much attention. If Douyin can obtain the live broadcast rights of this game, it will have the opportunity to attract the attention of more game lovers and live broadcast viewers, and further enhance the influence and market share of the platform.
For "Honor of Kings" itself, the opening of live broadcast copyright will also bring it more opportunities and commercial value. Through cooperation with platforms such as Douyin, Honor of Kings will be able to reach a wider user base and promote the continuous development and growth of the game.
Of course, in the process of opening the live broadcast copyright of "Honor of Kings" to Douyin, both sides also need to face some challenges and problems. For example, how to ensure the compliance of live content, how to maintain the brand image of the game, how to balance business interests and user experience, etc. However, we believe that with the joint efforts of both sides, these problems will be properly resolved.
Overall, the opening of the live broadcast copyright of "Honor of Kings" to Douyin is a win-win result. It can not only bring new development opportunities and user growth momentum to Douyin;At the same time, it can also bring more opportunities and commercial value to "Honor of Kings". We look forward to seeing more in-depth cooperation and exchanges between the two sides in the field of game live streaming in the coming daysJointly promote the prosperity and development of the game industry!
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