From January 16th to January 17th, 2024, [Answer and Direction: China Hotel and Housing Rental Industry Investment 2023-2024 Annual Report Classroom & Closing Ceremony] was held at Holiday Inn Shanghai Pudong Greenland, reviewing the experience of hotel investment in 2023 and looking forward to the answers and directions of hotel investment trends in 2024.
Left: Qian Jin, President of Greater China and Mongolia of Hilton.
Middle: Ding Xiaoyu, President of Power Review & Punctuation Peak.
Right: Xu Haochun, co-COO of Huazhu Group, CEO of East China Company and CEO of Hanting brand.
In the face of the ever-changing market environment and technological changes, hotel companies need to continuously innovate and transform to adapt to the development of the times. However, transformation is not an easy task, and it is necessary to pay attention to market dynamics and grasp industry trends. The development of the accommodation industry is facing new opportunities and challenges. How to seize these opportunities and meet the challenges has become the key to the development of the accommodation industry.
To this end,Ding Xiaoyu, President of Power Comment & Punctuation Peak, Qian Jin, President of Hilton Group Greater China and Mongolia, and Co-COO of Huazhu Group, CEO of East China Company and CEO of Hanting BrandTogether**:The next opportunity point for the lodging industry.
Money in: First of all, I think that after the epidemic, the opportunities always outweigh the challenges. Moreover, the recovery momentum of the hotel industry in 2023 is also better. However, I believe that in 2024, it will improve again steadily.
In this new development, I feel there are two key investment opportunities to seize. First, the consumer base is constantly changing, and lifestyle hotel brands are getting more and more attention. The second is to pay attention to the high-end select hotel brands with their quantity, stable investment income and high cost performance, because the return on investment and overall revenue performance of such brands are still relatively optimistic.
Xu Haochun:We believe that the overall trend of the hotel industry at present and in the coming period is positive, and the outlook is optimistic. In terms of category selection, budget hotels, mid-range hotels and mid-to-high-end hotels are all good choices.
Taking economy hotels as an example, the category is currently developing in the direction of national hotels, from providing the functional value of a single accommodation in the past to providing experience and emotional value now.
In addition, from the perspective of ping efficiency and return on investment, National Hotel has unparalleled advantages, and the acquisition of property and investment threshold are also unique, making it a more confident investment choice.
Money in: I believe that all of you have your own business model and investment expectations for specific hotel investments. I think before talking about the making of investment decisions, we need to determine one thing, that is, hotel investment is not a matter of a few years, but to stretch the front and see the development of several decades. In addition, the use of financial leverage needs to be cautious and not excessive.
At present, Hilton Group has a total of 12 brands in China. I've always believed that the right combination of location and brand means that the hotel investment is half the battle.
Hotel investors can choose the first, second, third and fourth lines according to their own original intention planning and investment expectations. At the brand level, brand companies need to have a strong membership system that can ensure sustainable growth in revenue. A strong membership is an affirmation of the hotel's brand and the group's development accumulation.
Xu Haochun:The first thing that needs to be determined is that you need to make investment decisions based on your own resources to ensure that the investment is safe. In addition, I believe that in addition to the supreme criterion of location, brands with vitality, products with strong ** chain support, and controllable property costs are all just needed for investment.
Indeed, the current is an important investment outlet, which should not be missed, but it is also necessary to make a more rational and comprehensive comprehensive investment judgment according to its own comprehensive situation.
At the city level, I think cities that have both business and tourism are more worth looking forward to. If I had to choose, I would recommend Beijing first. From an investor's point of view, Beijing has a relatively balanced visitor mix and is one of the best hotel consumer markets in China. Of course, Shanghai, Shenzhen and Guangzhou are also very good.
Also, I think there's one thing to focus on. Although we are talking about the sinking market now, don't sink for the sake of sinking, because sinking requires resources. Assuming that the investor is not familiar with the local area and invests blindly, it is likely that the results will not be as expected. Overall, the fireworks of 1.4 billion people, the broader sinking market is still promising.