On November 10, Zhongguancun Hailong Building outdoorsAdvertisementThe screen was amazed by a very attractive oneLeTVAdvertisement。The eye-catching copywriting "four and a half days, 0 yuan to see, Xuan, fairy company" can't help but make passers-by stop and watch. ThisAdvertisementThe production can be described as very dramatic, hitting people's psychological pain points, arousing people's curiosity and interest. LeTVAs a company that implements a four-and-a-half-day work week, it conveys a sense of simplicity, efficiency, and comfort to peopleHow it worksideas. WhileAdvertisementThe "0 yuan to see" activity is even more eye-catching, which not only gives users members, but also freeAdvertisement, so that people do not have to bother with cumbersome operations in the shopping season, and can easily enjoy high-quality content. This timeLeTVFour and a half daysAdvertisement's out on the street is really handsome, and the workers will definitely fall in love with such benefits.
ThisLeTVFour and a half daysAdvertisementThe charm of the app is that it not only hits the heart of the target user's needs, but also conveysLeTVThe company's care and respect for employees. As a company that implements a four-and-a-half-day workweek,LeTVIt shows people a different kind of work from the traditional 996 work systemHow it worksand philosophy. LeTVThe emphasis on holidays, weakness and punctuality will not let e-commerce activities tie down various departments, nor will overwork cause employees to be exhausted and call in sick. LeTVMeet the needs of users in a simple and straightforward way, and abandon the cumbersome discount coupons andVouchers, so that users can easily and stress-free enjoy the benefits of the Double 11 shopping season. In addition,LeTV**The official Weibo response to netizens also reflects the company's friendliness towards employees and users. It can be said thatLeTVFour and a half daysAdvertisementThe charm lies in the brand image it conveysHow it worksand care for users and employees.
The four-and-a-half-day workweek is a people-oriented work model that allows for a half-day break per week compared to the traditional five-day workday. This work system is believed to help improve the work of employeesEfficiencywithlifequality, enhance employees' enthusiasm and sense of belonging to the work. LeTVThe adoption of this work system is undoubtedly to create a relaxed and comfortable working environment and better mobilize the enthusiasm and creativity of employees.
The traditional five-day workweek has gradually been questioned in modern societylifeThe quest for balance is also increasing. LeTVThe adoption of a four-and-a-half-day workweek can be regarded as a reasonable adjustment of employees' working hours and a reasonable reduction of employees' workload, which is not only conducive to improving employees' workEfficiency, which can also promote employeeslifeQuality. I believe that many people have had the experience of high work tension and pressure, and long-term continuous work can easily lead to physical and mental exhaustion and excessive mental pressure, and appropriately reducing working hours can allow employees to have more time to rest and adjust themselves. In addition, the four-and-a-half-day workweek also helps to increase the motivation and sense of belonging of employees, so that employees can enjoy additional rest time while being more engaged in their work, improving the quality of their workEfficiency。It can be said thatLeTVThe four-and-a-half-day workweek is not only to adjust working hours, but also to create a comfortable and relaxed working environment that stimulates the potential of employees.
As a well-known Internet company,LeTVIt has a certain influence in the industry. LeTVThe context of the implementation of the four-and-a-half-day work week is inseparable from the development of the company and the needs of its employees. With the rapid development of the Internet industry, the pace and pressure of work are also increasing. Faced with this situation,LeTVThe company decided to adopt a four-and-a-half-day work week to alleviate the pressure of employees and improve their work happiness by adjusting their working hourslifeQuality.
LeTVThe implementation of the four-and-a-half-day workweek is based on the development of the times and the changing needs of employees. As an emerging industry, the Internet industry has the characteristics of rapid development and intensified competition, which puts forward higher requirements for both enterprises and employees. The traditional five-day work week can no longer meet the development needs of modern enterprises, and long hours of work every day can easily lead to employee fatigue and excessive pressure. LeTVAs an enterprise with the concept of humanized management, we are well aware of the needs and concerns of employees, in order to improve the happiness of employees at work andlifequality, it was decided to adopt a four-and-a-half-day work week to relieve the pressure on employees. In this way,LeTVIt can not only mobilize the enthusiasm and creativity of employees, but also enhance the cohesion and sense of belonging of employees to the company.
11.11 has become one of the biggest shopping events in China, attracting a large number of consumers every year. In this special shopping season, the majorE-commerce platformswill launch a series of promotions to attract users. However, numerous discount coupons,Vouchers, points and other operations have brought a lot of trouble to users, and also made them fall into the trouble of choice and decision-making. For young consumers, they pay more attention to the quality of goods and the convenience of shopping, hoping to complete shopping simply and quickly and enjoy the greatest discounts.
Double 11 e-commerce activities have become the most important shopping moment for Chinese young peopleE-commerce platformsIt is also an opportunity for a "decisive battle". This shopping season is characterized by two main aspects: first, there are a large number of preferential activities, involving a wide variety of activities, including full discounts, discounts, cashback, giveaways, etc.;Second, users pay more attention to the quality of goods and the convenience of shopping in shopping decisions. In the face of numerous discount couponsVouchers, points and other operations, users often feel cumbersome and troubled, so they hope to be able to complete shopping in a simple and fast way, and enjoy the benefits of high-quality goods.
In this shopping season,LeTV**Launched a unique "0 yuan to watch" campaign, giving members to all users, and all episodes can be freeAdvertisementGratis**. This campaign not only enables users to enjoy premium content for free, but also eliminates the hassle of shopping decisions and operations. fromLeTVFrom the point of view, the launch of the "0 yuan look" activity can not only meet the needs of users, but also reduce excessive marketing activities and involution. LeTVResolutely oppose overwork and do not want employees to take sick leave because of e-commerce activities, so they choose to deliver benefits in the form of "0 yuan to see".
LeTV**The purpose and significance behind the launch of the "0 Yuan Look" campaign can be analyzed from multiple angles. First of all,LeTVAs a user-centric Internet company, we are constantly pursuing a better user experience in this special shopping season of Double 11LeTVChoose to "0 yuan to watch" to meet the user's demand for high-quality content. By sending members for free, freeAdvertisement** and so on,LeTVIt brings a better experience to users and improves the interaction and stickiness between users and the platform. Secondly,LeTVThe launch of the "0 yuan to see" campaign is also to reduce excessive marketing activities and involution. Compared with traditional e-commerce activities, frequent check-ins, new users and other ways are required to accumulate points and promote the platformLeTVA concise and straightforward approach was chosen that did not require additional expenditure from the user and did not require a lot of time and effort, greatly reducing the burden on users and employees. Finally,LeTVConveying benefits in the form of "0 yuan to see" is also a care and respect for employees. LeTVAlways adhere to the principle of non-festival, weak work, and punctuality of work, so as to ensure the work of employeeslifeof balance. By launching such a campaign,LeTVWe call on everyone to put down their busy work and enjoy the goodlifeLeTVFour and a half daysAdvertisementThe creativity lies in the clever combination of the company's work system and the characteristics of the Double 11 shopping season to create an eye-catchingAdvertisementCopy. Through words such as "four and a half days" and "fairy company", it attracts the attention of people passing by and makes people guess curiouslyAdvertisementWho is the Lord. And "0 yuan to see" and "薅" areLeTVThe name and content of the event launched for 11.11. LeTVThrough the launch of the "0 yuan to watch" activity, it meets the needs of users in a simple and direct way, allowing users to free ** high-quality episodes, and abandons cumbersome discount coupons andVouchersof the operation. LeTVThe concept is to provide simple and efficient services centered on the needs of users and employeesHow it works。This approach not only satisfies the needs of users, but also embodies:LeTVCare and care for employees. LeTVThe launch of the four-and-a-half-day work system and the "0 yuan look" activity was once again demonstratedLeTVThe image and values of a people-oriented company.