In February, the ** dynamic incentive plan "Hot and Hot" exploded during the Spring Festival, and the box office soared to more than 3.1 billion! However, behind the box office carnival, a more fierce ** war has been set off.
Jia Ling's comment area has become a "battlefield", but instead of cheering, it exposes some hidden corners of the film industry. Between the words, the scolding was like a tide, and "disgusting" and "marketing coffee" came one after another, putting Jia Ling on the cusp.
The audience's anger does not seem to stem from the film itself, but from some of Jia Ling's actions during the promotion process. The documentary was even forced to cancel its launch, what unknown secrets are hidden behind the popularity of this movie?
The portrayal of women in the film has provoked many negative reactions, with it being pointed out that the excessive emphasis on appearance and body has led to anxiety among viewers.
The image of the "scumbag" in the film has been widely disgusted, and it is believed to have contributed to people's anxiety about appearance and figure. This kind of presentation has caused a disagreement in the film's reputation.
Some viewers feel that the film is insufficient in showing a positive image of women. In this context, the filmmaker needs to deeply understand the needs of the audience and actively listen to the audience's real feedback through market research and other channels.
When formulating a publicity strategy, you should be flexible, reduce excessive marketing frequency, pay more attention to the depth and quality of content, and avoid frequently occupying the hot search list, so as not to be disgusted by the audience.
However, at the same time, director Jia Ling's experience has been questioned by the audience, pointing out that she has shortcomings in film creation.
The film's innovativeness and emotional expression are also controversial. Some viewers think that it has a high similarity with the previously released "Hello, Li Huanying" and lacks novelty.
This kind of criticism and questioning should be taken seriously by the producers, who should respond positively to the audience and build a more interactive relationship.
On Weibo, Jia Ling made a remark that "only she can save", which aroused the curiosity of netizens.
Through in-depth **, how the protagonist of the movie, Le Ying, finds inner strength through hard work under the pressure of life, and finally realizes self-redemption.
Whether "Hot and Hot" can touch the emotional resonance of the audience, the filmmakers need to pay special attention to this focus.
How to avoid negative representations in the portrayal of women? How to create a more realistic and three-dimensional female character? It is a difficult problem that needs to be seriously considered and solved by the producer.
Contemporary society emphasizes gender equality and women's rights, so films should focus more on actively showing women's images, rather than emphasizing appearance and figure, which causes anxiety among female audiences.
The audience generally put forward some criticisms about the plot, character portrayal, and the overall story framework, especially for the presentation of the image of the "scumbag".
In order to improve the quality of the film, it is necessary to re-examine the way women are portrayed, emphasizing their inner qualities, while presenting the audience with richer and deeper plot and character development to create a more engaging visual experience.
The film provokes a deeper rethinking of the film industry, emphasizing the importance of depth of content and social responsibility, rather than the pursuit of commercial success.
What Jia Ling said on Weibo may have presented the only possibility of salvation. But in the world of film, interaction with audiences, transparency, and attention to the image of women are crucial.
The producers need to deal with the PR crisis in a timely manner to protect Jia Ling and the film's image, show the real side of the filmmaking to a certain extent, and give the audience an insight into the efforts and creative intentions behind it, which may be able to alleviate some of the negative emotions.
In the film industry, success is a dream, and box office results are like a brilliant banner, hunting and fluttering in a strong wind. However, when the success is accompanied by doubts and disagreements from the audience, does the flag still shine brightly?
The film is like a hot feast, which excites the audience's enthusiasm and at the same time arouses questioning taste buds in this feast.
Exceeding 3.1 billion at the box office, this astonishing figure is undoubtedly the best response to the hard work of the film production team, and the best praise for director Jia Ling's courage and innovation.
However, in the midst of the hustle and bustle of the celebration, as the participants of the feast savored each dish, they expressed their disagreement with the film. At this point, we have to stop and think: Is the success of the film really satisfying everyone?
The image of the "scumbag" in the film has sparked widespread discussion, and the presentation of this role has raised questions about director Jia Ling's creative concept, and some voices have questioned the director's experience in film creation, believing that she is deficient in shaping the image of women.
Such questioning inspired the audience's expectations for the director, who hoped that she would explore the female image more deeply and actively in future works.
At the same time, the audience's innovative and emotional expression of the film has also raised questions that cannot be ignored, triggering a deep reflection on whether the film industry is too commercial and overly pursuing box office profits.
However, although "Hot and Hot" has been questioned, CCTV has spoken highly of the positive energy of the movie, and has improved its popularity by means of **, attracting more people's attention and stimulating the audience's thinking about its deep meaning.
This kind of support not only puts a halo on the film, but also wins it the favor of more audiences, so that its profound connotation can be spread to a wider audience.
The film not only transmits positive energy within the film, but also triggers deep thinking about positive energy and deep themes in the audience. Behind the success, it is not only the film itself, but also the audience's reflection on the film industry is gradually heating up.
They emphasised that the film industry should focus more on in-depth content and social responsibility, rather than simply chasing commercial success. This echoes the audience's expectations for the industry, hoping that the film will have more depth and social impact, rather than just pursuing commercial interests.
The film industry is ushering in a positive wave of change, responding positively to the increasing aesthetic demands of audiences. At the same time, the society is widely concerned about the negative portrayal of female images in films.
Nowadays, gender equality and women's rights have become a hot topic in society, and audiences expect movies to focus more on portraying the positive aspects of women's images, rather than exacerbating their anxiety about their appearance and figure.
The film industry must be more cautious when sculpting female figures, which is not only a reminder to the industry, but also a call for social progress and conceptual renewal.
In our work, we need to recognise that the portrayal of women has a profound social impact, so we should be careful to avoid unnecessary stereotypes.
The achievements and doubts of the movie "Hot and Hot" are like a fierce debate, which arouses people's thinking about the nature of film. Does it exist only as a commercial product, or is it an artistic expression that can guide social thought?
Perhaps, by gaining a deeper understanding of the needs of the audience, we can find the answer. The audience is the ultimate audience for a film, and filmmakers need to listen to their voices and gain insight into their needs and feedback.
In doing so, with the help of market research, we were able to fine-tune our communications strategy and incorporate it into the audience's needs to make it more engaging.
If you find the haze of over-marketing, you can choose to slow down the pace of publicity, shift the focus from quantity to quality, and polish the content of the film to be more compelling.
In this era of complex information, audiences are often tired and lose patience with frequent publicity, which lowers their expectations and interest in the film.
Positive interaction with the audience is a key part of building a good relationship, using social **, interviews and other methods to establish closer interaction with the audience, respond to their doubts and criticisms in a timely manner, and enhance mutual understanding and trust.
By affectionately sharing creative ideas and behind-the-scenes stories on personal social platforms, director Jia Ling is able to establish a unique emotional connection with the audience, giving them a deeper understanding of the work, thereby alleviating some of the negative emotions.
Showcasing the authentic and unvarnished side of the filmmaking process not only gives the audience a sense of hard work and original creative motivation behind it, but also strengthens the trust and connection between the production team and the audience through transparency.
This strategy not only captures the audience's attention, but also gives them a deeper empathy and understanding of the film.
Ultimately, filmmakers should recognize the delicate balance between publicity and the quality of the film. Marketing is part of the pitch, but over-marketing can lead to audience exhaustion and negative emotions.
Therefore, in the pursuit of box office success, it is important to pay more attention to the quality of the film, ensuring that the storyline, creative conception and actors' performance are of sufficient standards to attract the audience's attention and immerse them.