Merz Beauty Thailand has launched the first-ever Confidence Index, revealing the mental resilience of Thai consumers and their quest for a perfect body.
The survey, led by Dr. Watchara*** Bunyasiriwat, a lecturer and assistant professor in social psychology at Chulalongkorn University, marks a major leap in understanding consumer confidence trends.
The survey delved into the psychology of 1,000 Thai consumers, revealing interesting insights across different generation gaps:
Gen X (Happiness): Prioritizing their daily care based on their age, Gen X finds joy in maintaining a youthful appearance. Generation Y (Self-Love): Focusing on self-awareness and setting clear goals, Generation Y indulges in self-care practices to keep them youthful. Gen Z (Ideal Self): Influenced by the social ** beauty trend, Gen Z shows a strong sense of beauty, but is less satisfied with their confidence in their appearance.
The survey identified six key factors for self-confidence rankings and found that appearance has a significant impact on overall self-confidence levels, with 82% of Thai respondents aspiring to enhance their natural beauty. This finding reflects the trend of using editing apps to achieve an idealized self-image.
This gap of confidence presents a great opportunity for Merz Beauty Thailand to thrive. After surgery, beauty treatments provide quick fixes** and physical concerns, allowing women's self-confidence to soar to an impressive 91%. According to El País, the beauty of these surgeries is that they empower individuals to cope with life's challenges with renewed vigor.
With these insights, Merz Aesthetics Thailand is poised to revolutionize its communication strategy. By prioritizing sustainability and boosting self-confidence, the company aims to solidify its position as a premier destination for aesthetic surgery. The Confidence Index acts as a beacon to guide the company to elevate Thai consumer confidence to unprecedented heights.
In related news, an initiative was launched under the name of KRU Care JAI to address the growing mental health problem among adolescents in Thailand. The programme was initiated by the Ministry of Public Health to provide training to teachers to improve their ability to deal with mental health issues in their students.