The calm of the family car market is as short as the Spring Festival holiday, and with BYD starting the "first shot" of the first war after the year, the new energy vehicle market disputes have resurged. In this "money-throwing game", some companies have temporarily left the market because of survival problems, let's see which car companies still have surplus food and continue this first-class shopping competition.
Recently, Nezha Automobile officially announced that the price of many of its models has been reduced: Nezha S has dropped by 5,000 yuan; Nezha aya's entire system dropped by 8,000 yuan; Nezha X is a direct drop of 2 in the whole system20,000 yuan, and launched a new entry-level version - Nezha X 400 Air, priced at only 9980,000 yuan.
In terms of appearance, Nezha X 400Air is not much different from the original entry model Nezha X 400Lite, with a length, width and height of 4619*1860*1628mm and a wheelbase of 2770mm. The rim size has been adjusted from 18 inches to 17 inches, but as a compact SUV, the Nezha X 400Air still retains its absolute market advantage in terms of space.
In terms of interior configuration, Nezha X 400Air has canceled the 12V power interface in the luggage compartment, and the original sports seats in the car have also been changed to regular styles, and even the optional colors have been reduced. 15.The large 6-inch central control screen has also been reduced to 101 inch, and canceled the Qualcomm Snapdragon 8155 car machine chip, the mobile phone APP key is only for remote control, the car memory is reduced from 126G to 64G, and at the same time cancels the Wi-Fi hotspot, ** and K song games and other functions. Although the series of operations of price reduction and facelift has lowered the entry threshold of Nezha X, is it worth the big discount on the "sense of technology"? The retained central control screen, reversing image, cruise control, voice recognition and other practical configurations can be said to be the only technological experience.
In terms of performance, Nezha X 400Air maintains the six-in-one electric drive system that is equipped with all series, with a maximum motor power of 120kW and a peak torque of 210N·mThe 5-second 000 acceleration performance is generally decent. The Nezha X 400Air and 400Lite both have a CLTC pure electric range of 401km, which can meet the travel needs of most people, and supports fast charging, which can charge from 30% to 80% in 30 minutes. To sum up, although Nezha X 400 Air can only be said to be decent in terms of endurance and power, it can meet the basic daily travel needs under its such close to the people, which is already quite cost-effective.
On social **, most "Nezha fans" expressed their delight at this price reduction. Nezha has launched a "value preservation gift": from now until March 31, 2024, when you place an order for Nezha S and Nezha GT models, you can enjoy the right to maintain the value of all new Nezha Automobile cars at a 7% discount on the opening price within 2 years. This behavior made the voice of "Nezha cars do not maintain their value" gradually faded.
In this tide of price cuts, Nezha chose to keep up with the pace, among which Gaohe and other previous lessons played a big role. After experiencing the bleak period last year, Nezha regrouped with a new marketing idea, can it reproduce the glory of the champion of the new car-making force that year?