UV stands for Unique Visitors, which means Unique Visitors. When we talk about the Mini Program UV, it refers to the number of unique users who have accessed the Mini Program in a certain time period. It should be noted here that opening the Mini Program multiple times can only be counted as one uv. For more Mini Program UV requirements, please refer to the homepage introduction for details.
UV is a key indicator that reflects the coverage and dissemination effect of Mini Programs. The higher the number of UVs, the better the content dissemination effect and the more user groups it attracts.
In addition to UVs, there are similar metrics such as MAU and DAU that also reflect the number of users. MAU refers to monthly active users, and DAU refers to daily active users.
The main difference between these indicators is that the time frame of the statistics is different:
The UV statistical period is the most flexible, and you can choose any date, such as the UV from January 20 to February 10.
MAU counts the number of active users in a month.
The DAU statistic is fixed at the number of active users in a day.
The core of improving UV is to expand the dissemination effect and degree of Mini Program content. The following points are effective ways to improve UV.
1.Referral ad delivery
Through the advertising function provided by the WeChat open platform, you can place Mini Program advertisements on official channels such as Moments and **. This can effectively show the Mini Program to more potential users, attract more new users** to use it, and thus improve the UV.
2.Offline and online double promotion
In addition to online advertising, offline promotion can also be adopted. For example, find well-known Internet celebrities to promote mini programs, or print mini programs for distribution. The combination of online and offline promotion can produce a 1+1>2 effect.
3.Continuously optimize the user experience
Only if the user experience is good, users will be more willing to share the Mini Program with others, resulting in secondary and first-class communication. This all helps to expand the degree of UV and UV volume. Therefore, it is necessary to continuously track user feedback and optimize the experience and content in a timely manner.
4.Host offline events or game interactions
Holding some offline activities, or providing interesting features such as interactive activities with prizes and games, can stimulate users' motivation to actively spread the Mini Program. So as to further expand the degree of ** and the amount of UV.
To sum up, the core of improving UV is to enhance the propagation and volume. At the same time, the content and user experience also need to be continuously optimized, so that users have the motivation to use and share the Mini Program again. These are the key measures to effectively improve UV.