Cross-border e-commerce accelerates the pace of Chinese products going overseas
Reporter Wang Junling.
Not long ago, a set of data released by the South Korean statistics department attracted widespread attention: in 2023, South Korea's imports from China's cross-border e-commerce will surge by 121 year-on-year2%。China surpassed the United States for the first time to become South Korea's largest importer of cross-border e-commerce.
This is another latest example of the rapid development of cross-border e-commerce in China. According to data from the Ministry of Commerce, in 2023, China's cross-border e-commerce import and export will be 238 trillion yuan, a year-on-year increase of 156%。Among them, export 183 trillion yuan, a year-on-year increase of 196%。
What are the new highlights of cross-border e-commerce in promoting exports? What is the reason for its rapid development? What is the future trend? With these questions, the reporter of this newspaper conducted an interview.
The "Blue Ocean" track is full of highlights.
On February 4, a plane loaded with cross-border e-commerce goods such as clothing, shoes and hats, accessories, and daily necessities flew from Kashgar Leining International Airport in Xinjiang to Bournemouth, England. This cargo plane carries goods prepared by Chinese manufacturers for cross-border e-commerce such as Amazon and Wish.
We provide procurement, logistics, commodity information collection and other services for foreign cross-border e-commerce, and are participants in the field of cross-border e-commerce. From headbands and hairpins to generators and machine tools, we will help purchase what overseas customers need. Zhang Qi, the person in charge of Fengyun Distribution Chain Technology (Xinjiang), told this reporter that cross-border e-commerce cargo transportation pays great attention to timeliness. Kashgar has the unique geographical advantage of "connecting five ports to eight countries and connecting Europe and Asia all the way".The 5-hour aviation economic circle can cover the major cities of 8 countries such as Pakistan and Tajikistan, and has a unique foreign trade location advantage.
According to Zhang Qi, at present, Kashgar Customs implements "7 24" hours of appointment for customs clearance, efficiently handles customs clearance procedures, and normalizes "on-site, on-site, on-the-spot and on-the-go", which allows enterprises to spare more energy to develop new customers in the European market on the basis of consolidating the Central Asian and South Asian markets. "Since 2021, the company's cash flow has increased at a rate of more than 100% every year. With the opening of the Kashgar-Bournemouth cargo route, the company's export cargo has further increased. During the Spring Festival of the Year of the Dragon, we spent it with the customs staff! Zhang Qi said.
In addition to the expansion of the horizontal geographical dimension, the development of vertical market segments has also added more "blue ocean" tracks for cross-border e-commerce.
Huang Kai from Shaoyang, Hunan Province, was born in 1999. Don't look at his age, he has a lot of business experience. After graduating from university, Huang Kai found that his uncle's dining table and chair business was highly competitive, and it was difficult to make new progress in a short period of time. So, Huang Kai set his sights on online channels. After analyzing the various background data of his store's operation in Ali International Station, Huang Kai believes that sofa export is a potential track.
A container can hold 2,000 dining tables and chairs, but can only hold 18 sets of sofas, so many companies are reluctant to export sofas. However, there is no shortage of demand for sofas from overseas customers. Huang Kai told this reporter that after anchoring the direction, he began to explore the operation of functional sofas and modular sofas specially designed for export to the European and American markets with the help of his uncle.
Facts have proved that Huang Kai is on the right path. Since its business for a year and a half, Huang Kai's Jiejiao Furniture has grown rapidly, and the monthly export volume in 2023 will exceed 2 million yuan. "Through cross-border e-commerce, old industries can also make new features. On the one hand, with the help of cross-border e-commerce platforms, we communicate directly with various overseas customers and actively grasp the market rhythm; On the other hand, we continue to innovate in products to improve product cost performance. Huang Kai said that according to this momentum, it is expected that the monthly export volume of Jiejiao furniture is expected to reach 3 million yuan or even 4 million yuan in 2024.
Lv Daliang, spokesman of the General Administration of Customs and director of the Department of Statistics and Analysis, believes that the rapid development of cross-border e-commerce not only meets the diversified and personalized needs of domestic consumers, but also helps Chinese products reach the world, becoming an important driving force for the development of foreign trade.
The spring breeze of policy brings warmth.
Cross-border e-commerce transports a large number of goods to more countries and regions in the form of cross-border small parcels, which conforms to the new trend of foreign trade development. Wang Shouwen, international negotiator and vice minister of the Ministry of Commerce, said that the United States cross-border e-commerce platform companies are very famous, and now China also has a very strong and well-known cross-border e-commerce platform, and the number of APPs ranks among the top in the world.
According to the information provided by Shanghai Customs, the number of cross-border e-commerce declarations for export at Shanghai Airport and Port will reach 4400 million votes, a year-on-year increase of nearly 2 times, a record high; The total export value exceeded 85 billion yuan. Among them, China's emerging e-commerce platforms such as AliExpress, Shein, and Pinduoduo performed outstandingly, with a total of more than 400,000 orders in a single day.
From building cross-border e-commerce characteristic industries to improving the professional, large-scale and intelligent level of overseas warehouses, from improving the service capacity and radiation scope of existing sea and air freight lines to continuing to implement the tax policy ......of cross-border e-commerce export returnsIn recent years, the policy spring breeze in various parts of China has become an important reason for the rapid development of cross-border e-commerce.
Stronger supply capacity. Shenglin, Yiwu City, Zhejiang Province, is the first batch of merchants to settle in the cross-border e-commerce platform "Duoduo Cross-border", and its products cover household items, kitchen tools, bathroom storage, fashion accessories, etc. Not long after settling in, the average daily order volume of Shenglin** on temu reached about 30,000. In the view of Guo Xinxin, general manager of the company, it is thanks to the support policies of the first-class departments at all levels for the manufacturing industry and the full-custody model launched by Duoduo cross-border that the first-chain advantages of the company's "integration of industry and trade + cooperative factory" can be more fully exerted, so as to better meet the needs of overseas consumers.
Faster clearance. On January 24, at the cross-border e-commerce public customs clearance center of Guangxi Friendship Pass Port, cross-border e-commerce export packages quickly passed through the machine inspection equipment on the sorting line, and were loaded out of the country after completing customs inspection. Zhang Wei, general manager of Guangxi Feiyue Chain Management, found that the goods that need to be inspected can also be exported on the same day, and the goods that do not need to be inspected can be exported immediately and delivered to Vietnam within 2 hours. "By strengthening the use of non-invasive inspection equipment such as X-ray machines, we have strengthened the comparison of the same screen, minimized the number of packages opened and unopened, and accelerated the speed of cargo inspection and release. Gao Lu, deputy chief of the eighth section of the customs supervision of the Friendship Customs, said.
There are more ways to "play" online. Last year, Alibaba International Station took the lead in launching a full-link foreign trade AI product, which has functions such as intelligent product release and management, market analysis, customer reception, real-time translation and enterprise management, so that export enterprises can communicate with overseas customers more easily and quickly and seize business opportunities. The relevant person in charge of Alibaba International Station believes that the introduction of a series of cross-border e-commerce support policies has played a good role in helping Chinese products accelerate their going to sea, whether it is a digital foreign trade platform or a small and medium-sized foreign trade enterprise. With the introduction of more new measures, the "play" of cross-border e-commerce will also increase, and the threshold for small and medium-sized enterprises to export is expected to be further reduced.
Bringing China closer to the rest of the world.
Cross-border e-commerce not only accelerates the pace of Chinese products going overseas, but also allows more Chinese products to integrate into the clothing, food, housing and transportation of foreign consumers, narrowing the distance between China and the world.
Close the distance, through the food. "Liuzhou snail noodles are a very distinctive snack, and I hope to recommend it to more overseas Chinese. Zheng Xiaozhen, a returned overseas Chinese from Canada, said. According to Ou Haoxuan, head of the overseas business department of Guangxi Luobawang Food Science and Technology, in the past few years, the company has deeply cultivated overseas markets through cross-border e-commerce, and its fist product "Luobawang snail noodles" has successfully entered key markets such as the United States, Canada, and Southeast Asia.
Ou Haoxuan told this reporter that cross-border e-commerce enables enterprises to directly reach global consumers, quickly respond to market changes and promote product innovation. "Snail noodles have a unique taste of 'sour, spicy, fresh, numb, and hot'. Now, we are developing new products according to the preferences of consumers in different regions, optimizing localized marketing strategies, and actively planning cooperation with well-known overseas web bloggers to improve the international success rate and influence of products. He said.
Closing the distance, you can also use the tools of production and life. At the end of 2023, a merchant in Romania dressed up as Santa Claus and rode a Chinese-made "Jinpeng" brand electric tricycle to distribute New Year's gifts to children, attracting a lot of attention. Hou Dafu, head of Jinpeng Group's Jin Yishun overseas platform brand, told this reporter that electric tricycles, as an important means of civilian production and transportation, have traditionally mainly relied on offline stores for exhibition and sales. In recent years, with the increase in the number of offline stores and the increase in costs, overseas markets have become an important starting point for enterprises to expand new growth points.
With the help of cross-border e-commerce, we introduced the characteristics of electric tricycles such as short-distance transportation, cargo transportation, energy conservation and environmental protection to overseas customers through live broadcasts, and obtained many orders without having to go overseas to open stores. Since 2019, our export volume has increased by more than 30% annually, and we have sold to more than 80 countries and regions around the world, and our foreign trade team has grown from 5 people to more than 60 people. Hou Dafu said that this year, Jinpeng Group is actively planning to build the first overseas turnover warehouse and set up overseas processing plants to further expand export business.
According to the data of the Ministry of Commerce, there are now 64 enterprises with foreign trade import and export performance in the country50,000, including more than 100,000 cross-border e-commerce entities. The unique advantages of Made in China and the strong demand in overseas markets have increased the confidence of cross-border e-commerce practitioners.
Liu Hang, manager of Duoduo's cross-border business, said that since its launch in September 2022, Duoduo has opened business in more than 40 countries. Up to now, Duoduo Cross-border has promoted high-quality manufacturing products from Guangdong, Zhejiang, Shandong, Anhui and other places to enter more than 40 countries and regions in North America, Europe, Asia and other places, with a daily export volume of more than 400,000 parcels. Beauty cosmetics in Guangzhou, digital products in Shenzhen, children's clothing in Huzhou, shoes in Wenzhou, plastic products in Taizhou, and thermos cups in Jinhua have accelerated their entry into the daily lives of overseas consumers. "We will work with foreign trade operators to make the 'cake' of domestic products go to sea bigger. Liu Hang said.