Throughout the world, the vigorous development of the sports industry has a unique mechanism and role in promoting the global layout of brand strategy and promoting economic development. In the report of the 20th National Congress of the Communist Party of China, it was clearly stated that building a sports power will be one of the overall goals of China's development in 2035, and the relevant sports law has been amended. With the promulgation of a series of policies to support the development of the sports industry, the development of China's sports industry has begun to enter a blowout stage, and has brought great development opportunities for the development of sporting goods enterprises. In order to actively respond to the country's call for vigorously developing the sports industry, Guoqiao, which has been focusing on the development of sports products since its establishment, has recently begun to prepare for IPO listing.
Focusing on the development of the sports products industry, Guoqiao has become an industry leader
In 2000, Guoqiao was officially established. Since its establishment, Guoqiao has focused on the design, R&D, production and omni-channel marketing of sports products with a forward-looking vision, and its business lines involve sports shoes, sportswear and related sports accessories. Guoqiao has always adhered to the development and evolution of products driven by science and technology, based on the pursuit of technological innovation and continuous breakthroughs, over the years, Guoqiao has always maintained a steady growth trend, continuously improved its brand influence, and promoted the brand to the world while laying out the brand globalization strategy. Today, Guoqiao has become a pioneer and leader in China's sporting goods industry, and has maintained its development advantages in the development and market of the industry.
It is reported that Guoqiao is currently actively preparing for IPO listing, and has changed its name to Zhongqiao Sports Co., Ltd. *** This incident has aroused the attention of many parties in the industry, and its brand value has been continuously improved.
Driven by innovation and development with science and technology, Guoqiao has developed a variety of sneaker technology
Up to now, Guoqiao has more than 6,000 stores across the country, covering 31 provinces, municipalities and autonomous regions across the country. Its products cover running, basketball, outdoor and other series, and began to comprehensively layout the field of ** and children's sportswear. On the basis of insisting on scientific and technological innovation, Guoqiao has developed a variety of technological shoes, such as the Feiying PB4 that uses Jordan Pro technology.
Feiying PB4 adopts a new physical foaming process, on the basis of the original, the PRO formula not only achieves 90% energy feedback, but also improves the performance of rebound cushioning by 20%. The Flying Shadow PB4 has the characteristics of softness, elasticity and lightness, and the durability, toughness and endurance of the sole have also been comprehensively improved. At the same time, the Flying Shadow PB4 uses the CPU outsole of the master, and the sole texture is durable and wear-resistant, and the grip and stability have been improved. The heel part of the sole is widened, and the forefoot part is increased in contact area, which can effectively improve the stability of pushing and running landing. The change of the stability insole and support structure of the midfoot part has improved the overall stability and support.
All along, Guoqiao has adhered to the core business philosophy of consumer-oriented, with the development of science and technology as the core driving force, and under the guidance of omni-channel and global strategic layout, it has continuously improved its product competitiveness. Over the years, Guoqiao has won many honors for itself inside and outside the industry, as well as at home and abroad, and has also won a broader development space for the brand. Looking forward to Guoqiao's more exciting performance in the future.