Text|The Holy Demon of Fighting has returned.
One day in the future, when it comes to the turning point of domestic mobile phones, everyone may naturally think of the past 2023.
Because, for 2023, from the perspective of the overall environment for the development of domestic brands, this may be a relatively difficult year, but under this relatively difficult environmentIt can also be felt that many brands are trying to seek hope in the midst of difficultiesThese are the facts!
Therefore, we often describe the relatively difficult environment as a cold winter.
In the face of the cold winter, it can be said that different brands deal with the cold winter differently, but today we mainly want to recall the treatment of the cold winter by niche brandsSuffice it to say that for niche brands that are committed to the future development of Mr. Wang, it is certainly much tougher than mainstream and sub-mainstream brands
Therefore, it is precisely because of this thinking that we take a mobile phone of a brand as an exampleFor the solution to the cold winter of niche brands, we often interpret it with reverse thinking
We must always make one point clear, that is, in the more difficult the general environment, the same attempt to solve the two difficult things, the niche will always be more laborious and attentive than the mainstream, which is the unchanging truth, so the niche brand is facing the cold winterWe also sometimes describe it as "carrying on the past", and the latter requires more cognition to understand.
In 2023, although the whole belongs to the cold winter period, at this point in time, there is a brand, called OnePlus, which does present a very careful grade, and here is barely taking OnePlus 12 as an exampleBecause first of all, the time of its release is 2023, which is in line with the cold winter time, Secondly, the brand of this mobile phone As long as you are familiar with it, it will be very clear that it is not mainstream, but niche
Therefore, a point of view can be drawn from the above two aspectsOnePlus 12 came out in the cold winter period of the mobile phone market, and the main purpose of coming out at the same time is to allow the OnePlus brand to quickly survive the cold winter periodWith such thinking, then there may be a relatively natural question in mind, which is what advantages does OnePlus 12 have that can help the brand get out of the cold winter? 」
The answer to this question can be described in the words of the title in our minds, that isThe big secret hidden behind the OnePlus 12 series, It's not so much OnePlus 12, it's better to say OnePlus , indeed, if you want to talk about what brands in the current mobile phone market are relatively attentive, then we won't talk about mainstream brands for the time being
From the perspective of the two categories of sub-mainstream and niche, to be honest, OnePlus is definitely one householdAlthough OnePlus phones are very niche in the industry, but behind the niche there is a state of intentions, what is it? At this stage, basically as long as it is a brand in the mobile phone market, it has almost used its own means to highlight the encirclement, and the overall grade has also taken a step forward, which is also a fact!
But OnePlus mobile phone,After lightly guaranteeing its original intention and prototype,It has been able to achieve qualitative improvement in technology,The most obvious aspect of this is taking pictures,You must know that if you want to use external forces to improve the effect of taking pictures,Then Huawei's Leica certification is a household Although now Xiaomi is also Leica But we only recognize the first Leica,Xiaomi is just an imitation,So we can't talk about it。
In addition, there is vivo's Zeiss Although Zeiss was originally Nokia, Nokia's era was not completely intelligent, so it is concluded that the times are different But Huawei and Xiaomi's era are both thoroughly intelligent, so the two cannot be the same.
The last one is OnePlus's Hasselblad It is with Hasselblad that it is possible to attract OPPO's cooperation, otherwise do you think OPPO will cooperate with OnePlus again? The answer is undoubtedly no;
In addition to taking pictures, to be honest, OnePlus mobile phones have very obvious improvements in heat dissipation, screen, and detail functions, which are the secrets behind the brand, so it is much more interesting to think about the rise and development of niche brands than to stare at the performance processor every day. Pay attention.