In terms of theatrical films, a new box office pattern has emerged. The three works "Eight Rings", "Let's Shake the Sun Together" and "Mr. Red Carpet" were the first to lose in box office performance. Zhang Yimou's new film "Article 20" also officially showed signs of box office failure on the second day of the Lunar New Year.
On the other hand, the box office of "Bear Infested", which fans called the only special effects blockbuster for this year's Spring Festival, began to take off. At the beginning of the second day of the Lunar New Year, the box office of this cartoon even surpassed Shen Teng's comedy "Flying Life 2". Up to now, "Hot and Hot" starring Jia Ling is still in the box office champion position on the second day of the Lunar New Year. This position, it should be able to continue on the second day of the Lunar New Year.
The three movies that lost first can basically be summed up in one sentence, the low-quality ("Eight Rings"), the sick ones (((Let's Shake the Sun Together)) and the ones that have nothing to do with ordinary fans ("Mr. Red Carpet") were eliminated by everyone first. It is also reasonable that these three films are seriously lacking in box office performance. It's a pity that the film and television workers are proud of "Mr. Red Carpet". This film, put it in other schedules, there is also the possibility of a box office impact of 500 million yuan, and when it is placed in the Spring Festival schedule, it is really self-exciting, show it to yourself.
The box office failure of Zhang Yimou's new film "Article 20" has also been analyzed in my film review article on the first day of the Lunar New Year. First of all, this movie has appeared a lot of "family-friendly families, and most of them won't take their children to watch it." In the film, the violence against women and the men who violated women are locked like dogs, which is "a slap in the face of society", and the children can't bear it.
Then, in Zhang Yimou's "Article 20", there are many narrative logic and character logic that are not valid, or unclear, which makes the logic of the whole movie far-fetched. For example, the biggest villain in the film turned out to be just a village ruffian. Why can a village ruffian continue to run rampant in the township? The film is ominous. This "why" is what fans are asking. Zhang Yimou didn't ask, and the theme of his new film was greatly affected.
When there are a lot of logical deficiencies in the film, what fans want to ask is the content that Zhang Yimou avoids, and this "Article 20" can only be left with cheap emotional mobilization. This kind of cheap emotional mobilization was the first in the last Spring Festival file of "Man Jianghong". Fans are already immune to this cheapness. Based on the above, I came to the conclusion that although "Article 20" leads the pre-sale, the box office of the Spring Festival stalls will eventually lose to films such as "Hot and Hot" and "Flying Life 2".
The box office rise of the animated film "Bear Infested" is not surprising. When fans tighten their funds but want to watch movies for the New Year, the first choice is to make the children happy. What to take the kids to see? Article 20 is clearly inappropriate. Jia Ling and Shen Teng's new film is not for children. Therefore, the only special effects blockbuster "Bear Infested" in the Spring Festival file came up. If there are no accidents, the box office of this movie will be higher in the next few days, and it will not be able to win the championship in a single day. We'll see.
This Spring Festival stall is actually a competition between children, women and men. Children watch "Bear Infested", women watch "Hot and Hot", and men watch "Flying Life 2". It is worth noting that whether it is Jia Ling's "Hot and Hot" or Shen Teng's "Flying Life 2", it tells the story of middle-aged broken households. This kind of bottom-level, grass-roots role setting is easy to win the emotional recognition of ordinary fans during the Spring Festival.
If you only watch one movie during the Spring Festival, is it better to choose "Hot and Hot", or "Flying Life 2"? Women like **, men like drag racing. These two movies happen to be the favor of established movie fans. The competition between these two movies is actually a competition between women buying tickets and men buying tickets.
At present, in terms of the box office of theatrical films, women occupy the main body of the market. Therefore, Jia Ling's "Hot and Hot" faces more fans. There is a saying on the Internet that a man's spending power at home is not as good as that of a dog at home. It's the truth. The more expensive the movie ticket, the more willing men are to lean towards women and satisfy their aesthetic and entertainment demands. Therefore, it is reasonable that a large number of men are willing to accompany women to watch "Hot and Hot".
Based on this, I think that Jia Ling has created a general and interesting topic content for women through ** stories, and it is inevitable to win the box office victory of "Hot and Hot". This kind of movie is still an emotional movie. This kind of method of mobilizing the emotions of fans has been done by Zhang Yimou in "Man Jianghong", and Jia Ling has also done it in "Hot and Hot". No one can laugh at anyone, it's just 50 steps and 100 steps.
At present, the box office pattern of this Spring Festival cinema movie has been decided, and the movies of women, children and men are clearly ranked. I don't know if the children's movie "Bear Infested" can finally achieve a single-day lead. We'll see.