Internal entertainment has such an iron law of collapsed houses:Men for sleeping, women for taxes
The highest expectation of contemporary fans for idols, that isThe tax of the tax, don't sleep if you shouldn't sleep。It wasn't until the end of last year that this universal universal anti-collapse house criterion was completely overturned. was involved in the "Crazy Horse Show" ** dance turmoil, suspected of being a pornographic performance platform, and a female star of domestic entertainment has rarely been planted on "engaging in color" in history. After three months of silence, Angelababy "made a comeback". 
During this year's Spring Festival, Angelababy fans can be said to have reaped double the happiness. Not only ushered in the New Year of the Dragon, but also the rice circle celebrated the New Year collectively. Angelababy's Douyin and Weibo accounts have fully lifted the ban, and they can't wait to send New Year's greetings to fans, as if they are saying the most exciting declaration in the most calm tone - "Sister is back". 
Source: Weibo At the same time, the cat man underwear synchronously resumed Angelababy's local publicity, and the endorsement poster of the Puls enlarged version gave enough face. 
Source: Xiaohongshu Angelababy wore the world's first Georgia Chakra haute couture evening dress at the opening event of the Dubai hotel, and the treatment seemed to be the same as before. 
Source: Xiaohongshu saw this situation, and the fans' hearts hanging for their idols finally settled down. After all, Angelababy and Crazy Horse Show were no less than the current "Spring Mountain Studies", netizens held a ten-fold magnifying glass, looking for clues through the web line, and did not let go of any details. First, some netizens met Angelababy at the corner of the entrance of the Crazy Horse Show, and Lisa's fans thanked Angelababy for their name, but fans tried their best to deny it; 
Source: Little Red Book.
Later, netizens picked up the back of the suspected entry with a ticket, and fans tried their best to deny it; 
Source: Xiaohongshu At this stage, due to the lack of celebrity face photos and **, netizens and fans have their own opinions, and no one can convince anyone. The magical scene is coming, The official account of the Crazy Horse Show came forward to clarify that Angelababy was not present, and opened its arms to Angelababy, welcome to come and watch when you have time... 
Source: Xiaohongshu After three rounds of battles between fans and netizens, the social accounts of Angelababy and Zhang Jiani were banned. 
Source: Douyin.
At this point, "Fog Theater: Crazy Horse Show Doubts" has come to an end. After three months, Angelababy made a high-profile comeback, not only fans were ecstatic, but the endorsed brands couldn't sit still. 
As we all know, in recent years, the relationship between brands and spokespersons can be said to be very "plastic". Whenever one side shows signs of "collapse", the other side will immediately cut through the mess, and the two sides will break up immediately. In order not to be affected by negative public opinion, to appease the emotions of netizens, to give an explanation to the public, and to achieve the purpose of self-protection. However, in the "ban" turmoil of spokesperson Angelababy, the brand drama is on the body, which can be said to be even crazier than the Crazy Horse show. As mentioned earlier, Cat Man Underwear immediately supported Angelababy's comeback and immediately arranged advertising materials. 
Source: Weibo However, when the "Crazy Horse Show" incident occurred and the brand comment area fell, the cat man also swore that he would express his determination with netizensAlreadyThe endorsement partnership was terminated
Source: Weibo co-authored Cat Man put this stage of "Infernal Affairs" for netizens, which can't help but make people wonder what is true. In fact, the "two-faced" of cat people has also played fans and netizens around. After the Crazy Horse show made a statement, Cat Man also clarified to the spokesperson during the ** public relations time, full of sincerity and won the favor of fans.
Perhaps because he couldn't stand the ** fermentation, the cat man immediately said "stop loss in time" to please netizens. During Angelababy's ban, Cat Man officially announced Dong Jie as the brand ambassador, and the use of Angelababy's ** is still used.
Source: Xiaohongshu Nowadays, Angelababy is making a comeback, and the cat people are "anti-water" again, expressing congratulations with actions, completely stunned people. After some operation, the cat man offended the fans and aroused the disgust of netizens. Seeing the wind and rudder, both sides flattered, and in the end neither side fell well.
Angelababy is not only the first female celebrity to collapse due to "yellow", but also the first person to endorse the brand to maintain it. After the incident, Angelababy's endorsement business remained basically unchanged, and almost no brand said that it would cut off the seat with the spokesperson. Even, there are endorsement brands that come forward to support the end, and the scene was confusing for a while. Last year's Double 11, Camel created a special live broadcast of "Angelababy Camel Gifts", and strongly recommended the spokesperson "the same style", which was not affected by public opinion at all.
Source: Douyin.
Not only that, in the brand's Double 11 advertisement, the spokesperson was also given the opportunity to show his face for the first time after the turmoil, and carried out the publicity to the end.
Source: Douyin.
Coincidentally, Red Dragonfly also launched a brand TVC, using the influence of its spokesperson to warm up for Double 11.
Source: Little Red Book.
On the one hand, there is the boycott of netizens, and on the other hand, the support of the brand, and the story is quite magical.
Source: Little Red Book.
Of course, it is not difficult to understand the "abnormal behavior" of the endorsement brand. After all, it is suspected of promoting a pornographic place, which has not been characterized by the official notice, and the brand does not dare to take action. hastily terminated the contract, and millions of advertising dollars were wasted; Supported to the end, passers-by lost popularity, dragged down the brand reputation, and fell into a dilemma. A smart brand responds to changes with the same and waits for the opportunity to strike again to minimize the loss of brand interests. After Angelababy's comeback, many endorsement brands resumed offline material promotion, attracting fans to check in and take photos, winning brand favor, driving sales conversion, and achieving the promotion purpose after several twists and turns.
Source: WeiboAmong them, there are also brands that choose to turn the tide and adjust their spokesperson strategies. After the Crazy Horse show turmoil, An Muxi announced a new spokesperson, officially replacing Angelababy with another resident female MC Bailu in "Let's Run".
Source: Little Red Book.
You must know that since the launch of "Let's Run", although there has been a collective endorsement of the "Running Men's Group", Angelababy has always been the brand spokesperson of Ambrosia and has never been left behind. The change of Ambrosi's endorsement rights also said that the influence of the "Crazy Horse Show" incident cannot be underestimated, which has brought a public relations crisis to the endorsement brand. Consumers' perception of a brand is not only based on product strength, but also includes recognition of the culture and values behind the brand. When brands choose a spokesperson for brand marketing, they should pay attention to their fit with the brand image and the risks it may bring, and pay more attention to building an emotional connection with consumers, rather than relying solely on celebrity effect. Benefiting from "traffic", you will also be led by "traffic" and lose the initiative of the brand. Let's just say that the brand cheats, coaxes and fools, slaps themselves in the face, and the world is turned upside down after all.