Changes in the ranking of European smartphone brands in the fourth quarter of 2023.
1. Apple won, surpassing Samsung.
In Europe, the fourth month of the year will be a white-hot situation in the field of smartphones, and Apple has overtaken Samsung, which has held the top spot for a long time. This is largely due to the increase in the share of premium phones in Europe, especially in the case of phones over $800, with 40% of phones already sold. Apple has done a great job in this area, leading its brand back to the top.
Read more: Apple's return to the European market in the fierce confrontation with Samsung shows people's continued love and recognition of the company. Apple, which has always been known for its high-end design, high-quality materials and excellent performance, has once again won the favor of European consumers, which will undoubtedly make it have a greater say in the world.
2. Top three: Apple, Samsung, Xiaomi.
According to the statistics of the fourth quarter of 2022, Apple sold 12.4 million units, with a market share of 33%, an increase of 1% from the same period last year. In second place is Samsung, with 10.8 million units sold, accounting for 28% of the market share, down 12% from the same period last year; Xiaomi, with sales of 6 million units, accounted for 16% of the market share, down 10% from the same period last year. The three giants are still strong in Europe and are gradually establishing a new model of competition.
Extended reading: Apple, Samsung, Xiaomi, the three main brands, in the third quarter of Europe, still maintain strong competitiveness and product charm. Although Samsung's market share is declining, it still ranks second, and Xiaomi relies on accurate marketing strategies and advantages to sit firmly in third place.
3. The rise of emerging forces: Motorola, glory.
In the fourth month of 2023, the two main products, Motorola and Honor, have good sales, with sales reaching 2 million units and 1.1 million units sold. Compared with the same period last year, Motorola's sales increased by 73%, accounting for 5% of the market share; Honor has attracted attention with an annual growth rate of 116%, accounting for 3% of the market share. The rise of these two forces has had a huge impact on the European automotive industry.
Read more: Motorola and Honor, two emerging brands, with their unique characteristics and marketing strategies, achieved good results in the second quarter of this year, and ranked among the top five in the world in one fell swoop, and have become among the major brands. In Europe, Motorola has achieved incredible annual growth, showing strong market adaptability; And with its eye-popping growth momentum, it has brought new changes to the entire game industry.
Europe's annual smartphone brand rankings.
1. Samsung firmly occupies the top spot, followed by Apple.
Looking at the performance of the whole 2022, Samsung is still the leader of European mobile phone manufacturers, accounting for 34% of the market with 43.7 million units sold, but it is down 11% compared to the same period last year. In second place is Apple, with 34.6 million units sold, accounting for 27% of the market share, down 4% from the same period last year. The two companies continued to dominate the year, and despite fierce competition, their market share and sales volume remained solid.
Read more: Samsung will continue to lead the way throughout 2022, showing its strong brand power and market power in terms of shipments and market share, although it has declined compared to the same period last year, but still maintains a high level of shipments and market share. And in second place, Apple still grew steadily in sales throughout the year, and continued to win the love of customers as an indispensable big brand.
2. Xiaomi has grown steadily and glory has risen.
Xiaomi is an emerging company that will continue its strong growth in 2023, with sales reaching 22.2 million units, accounting for 17% of the market share, down 10% from the same period last year, but still maintaining a high market position. As the biggest dark horse of the year, the sales volume reached 1.1 million units, the market share reached 3%, entered the top five, and the annual growth rate of 116%, is already a force to be reckoned with.
Read more: Due to strong market growth and higher market share, Xiaomi's business in Europe will continue to perform well and see it as a major competitor in addition to the Big Three. Honor, an emerging powerhouse, has broken through the previous model with amazing growth and excellent results, and has entered the top five of the league in one fell swoop, injecting new vitality and changes into the entire game industry.
The competitiveness of European smartphones in the market in 2024.
1. Fierce competition and the rise of famous brands.
According to the report, in Europe, in 2024, the competition for smartphones will be more intense. Oppo and Vivo will return to the market after resolving their patent dispute with Nokia, HMD will release its own sub-brand, and Honor is also making a series of preparations. Each major brand will be more competitive, and the new brand will give consumers more choices.
Read more: In Europe, as brands such as OPPO and Vivo return to the market, HMDs will also be released one after another, and Honor is also constantly strengthening its strategic deployment, and there will be more competition. In order to gain more market share, each brand will continue to innovate and market, so as to drive more product innovation and customer well-being, and at the same time, it will also lead to more brand competition, so as to bring benefits to customers.
2. Customers benefit and the variety of goods increases.
In the fierce market environment, the company's product development and innovation will become more and more active, and the customer's choice will become more and more diversified and high-quality. In the fierce market competition, major brands will continue to improve the quality of their products and improve the quality of their services, so as to improve the purchase experience of customers.
Expansion: In this fierce market, customers will be the biggest winners because they have more and more products, more advanced technology, and more diverse and personalized smartphones. In the fierce market competition, high-quality and high-performance products continue to emerge, which not only improve the shopping experience of customers, but also provide people with more practical and innovative high-tech products.
Conclusion: Apple and Samsung still maintain the leading position in the smartphone market in Europe, but new brands like Xiaomi and Honor have begun to rise. In the future, when more and more brands participate in this competition, people will have more high-quality goods and services. Fierce competition will prompt major manufacturers to innovate and promote, thereby driving the vigorous development of the entire smart phone market. Users will be the last beneficiary, and they will have a richer variety of ways to buy.