**: IT Times.com.
Competition in the smart TV market is heating up, and consumers are, as always, the winners in this race. Today, for example, even really large TVs that used to cost a fortune are much cheaper. That's why companies are focusing more on technology than just scale. LG was aware of this situation and was determined to prevail over its biggest rival, Samsung. To that end, the company recently unveiled the world's first wireless transparent OLED TV at CES 2024, named Signature OLED TV.
LG dominates CES 2024 with the world's first transparent OLED TV.
Advances in imaging technology are rapidly evolving and may outpace the development of smartphones. Once centered around panel types and resolutions, the market now boasts innovations such as transparent TVs. While Xiaomi has taken its first steps in this segment with the Mi TV Lux transparent TV, LG seems to be ahead of the competition, with its world's first transparent OLED TV on display at CES 2024.
LG Signature OLED TVs stand out with their world's first transparent OLED panel, showcasing a 77-inch screen and impressive 4K picture quality. Designed for those who value aesthetics, this model makes cable management effortless with its wireless capabilities and Zero Connect box. It also includes the new Alpha 11 AI processor, which, according to the company, promises a significant improvement in image quality.
It is worth noting that LG is currently trading at 12With a 2% share, it ranks second in the global TV market, while Samsung ranks second with 33The 3% share easily leads. Although finishing second is a "great" achievement, the South Korean tech giant aims to close the gap with its biggest rival and ideally surpass it. To do this, innovation is crucial. Transparent TVs may be considered a luxury consumer product today, but they have the potential to become mainstream in the near future. Who knows, they might even replace windows one day.
*: IT House.