On the first day of the Lunar New Year and the first day of the Spring Festival holiday, cultural and tourism activities such as Spring Festival lantern festivals and temple fairs are abundant in various places. Let's look at the tour through the data.
According to Ctrip data, travel orders on the first day of the holiday increased by more than 1 times year-on-year, and orders for various tickets increased by more than 3 times year-on-year. Many places ushered in the peak of tourists on the first day of the Lunar New Year, and the travel orders of Hebei, Henan, Shandong and Shanxi provinces on the first day of the holiday increased by more than 15 times year-on-year, and the ticket orders for various scenic spots in Luoyang, which were repeatedly swiped, increased by 35 times year-on-year.
It is worth mentioning that the four sub-venues of this year's CCTV Spring Festival Gala - Shenyang, Liaoning, Changsha, Hunan, Xi'an, Shaanxi, Kashgar, Xinjiang and other places have also attracted the attention of netizens, and the search popularity has increased by more than 50% compared with the previous day.
The north and the south "swapped" for the New Year
Multiple elements such as snow appreciation, cold avoidance, and New Year's flavor, as well as the exchange of the north and south for the New Year, jointly weave a new picture of domestic tourism on the first day of the Spring Festival. On the first day of the Lunar New Year, Harbin's related ticket orders increased by 40 times year-on-year, and other popular ice and snow tourism cities such as Jilin, Altay, Zhangjiakou, Changchun, Shenyang and other places also increased significantly, and their source of tourists was mainly southern cities.
The southern cities with rich tourism resources and pleasant climate, including Guangzhou, Sanya, Shenzhen, Haikou, Xiamen, Kunming, Xishuangbanna, Shantou and other places, are welcomed by tourists from the north.
The "two-hour high-speed rail circle" flows frequently
On the second day of the Lunar New Year, many people began to go out to play, and the data found that in the short-distance trips that are just about to go, the flow of passengers in the "two-hour high-speed rail circle" is more frequent.
According to data from Qunar.com, as of the first day of the Lunar New Year, the search volume of the "two-hour high-speed rail circle" short-distance tour during the Spring Festival holiday increased by 7 times year-on-year. From the actual booking situation, the booking volume of hotels, tickets and other related tourism products in Beijing-Tianjin-Hebei, Yangtze River Delta, Changzhutan, Chengdu metropolitan area and other regions increased by 2 times year-on-year.
Some travelers choose to travel to big cities
We found that different regions show different characteristics, some places are concentrated in large cities, such as Shijiazhuang, Tianjin, Baoding tourists choose to go to Beijing, Yichang, Xiangyang people want to go to Wuhan, Yueyang, Zhuzhou and other cities want to Changsha to have a look.
Their main purpose is to experience the unique theme parks, large museums, large commercial districts and other tourism resources unique to big cities, popular places to visit include Universal Studios, the Palace Museum, Hunan Museum, Wuyi Square, etc.
Some areas** spread from large cities to the periphery
The data found that there are also some areas of the ** from the big city to the surrounding spread, Hangzhou tourists want to go to Huzhou, Jiaxing, Haikou's ** will flow to Lingshui, Wanning, and Zhengzhou people choose to go to the ancient capital Luoyang, Kaifeng, etc., they are more willing to experience diverse, distinctive scenic spots. Nanxun Ancient Town, Riyue Bay, Luoyang Long Street, Qingming Shanghe Park, etc., are all popular scenic spots loved by people during this Spring Festival.
The popularity of self-driving tours on the famous mountain is high
Self-driving travel is the choice of many friends during this Spring Festival, and self-driving to pray for blessings is also one of the ways that many people choose to welcome the New Year.
Gaode traffic big data**, during the Spring Festival, it is expected that the popularity of self-driving in scenic spots such as Putuo Mountain, Laojun Mountain, and Jiuhua Mountain will be high. Remind everyone to pay attention to the road conditions and prepare for self-driving trips during the festival.
The ancient city and ancient town have become a popular tourist destination for self-driving
Ancient cities and ancient towns will also welcome a lot of tourists, and it is expected that among the top ten popular ancient towns for self-driving in the country, Xiangxi Phoenix Ancient City ranks first, followed by Dali Ancient Town, Taierzhuang Ancient Town, Lijiang Ancient Town and other places. Tourists are also reminded that the roads around popular attractions may be congested for a short period of time.
The national treasure giant panda ushered in the "fan" check-in fever
In this Spring Festival, the giant pandas, national treasures from all over the world, are also the "national stars" that tourists are vying to check in. Hot search big data shows that since the beginning of the month, the search volume of the Internet celebrity giant panda "Menglan" in Beijing Zoo has increased by nearly 8 times year-on-year.
The "Huahua" of the Chengdu Giant Panda Breeding Research Base has also attracted countless fans, attracting more guests during this year's Spring Festival. According to Tujia data, during the Spring Festival, the number of bookings for "Giant Panda-themed Homestays" in Chengdu increased nearly threefold year-on-year.
Where do travellers love giant pandas? According to the data, in addition to local tourists, travelers from Beijing, Shanghai, Guangdong, Chongqing and Shaanxi prefer to cross provinces to see giant pandas and stay in panda-themed homestays.