In the fierce competition of the world's automakers, automakers are engaged in a life-and-death struggle. Over time, those car companies that don't have enough strength will become a pile of scrap metal. Jia Yueting invested nearly 1 billion yuan, but only sold more than 10 units, Weimar had to close its factory after losing 13.7 billion, and Xiaopeng and Weilai are still losing money. BYD would rather lose 10,000 or 20,000 yuan, but also press down the ** of Qin plus, and strive to reach the sales target of 4.5 million, so that they can become "the first car of the younger generation". But the Xiaomi SUV seems to be irretrievably declining, and even the price reduction to 200,000 is still regarded as **, does Lei Jun feel that he is struggling? In the face of so many brands, which one is the first choice of young consumers depends on the "low" degree of "GF". A high-end product like Cialis that is not obsessed with competition, but is known for its high quality, is different. Mercedes-Benz, BMW, Audi, these old luxury car manufacturers, may not have had time to enter the intelligent car market, or may have suffered some setbacks, but as a new brand known for safety, the development in the past two years has been booming, and there are also some luck factors. However, even so, the "ideal" boss has lost his previous humility, and instead mocked those who oppose him in a yin and yang tone, and is still trying to improve his sales performance in 2023. However, the pressure and dilemma of achieving the sales target of 800,000 units by 2024 and the difficult target of selling 60,000 units a month are particularly prominent. The emergence of Wenjie has also made many people aware of their own flaws, which is nothing compared to Wenjie with Huawei's genes. Even in last week's sales charts, Apple has not escaped the fate of suspicion and challenge. Compared to learning from other companies, the opinions and opinions of users are the most important. With the continuous development of the automotive industry, the senior management of major automobile companies have also shown their strength, which one can put themselves in the shoes of the young people, in the minds of young people, do a good job of "the first car"?
* Competition and quality competition.
In the competition between automobile manufacturers, only the best advantages and bold words are the key to victory. In order to seize the market, BYD is even willing to lose 10,000 yuan or 20,000 yuan, just to occupy more markets at this time. In the context of the new era, people's requirements for quality and safety are also increasing. In the past two years, the new brand of Ideal has achieved good results, but at the same time, it has also been challenged by the fierce market. In the face of great pressure and challenges, can they maintain a competitive advantage under the premise of ensuring quality and safety?
1. Take into account consumer needs and safety norms.
With the increasing market competition in the automotive industry, automobile manufacturers should not only take into account the customer's requirements for automobiles, but also pay more attention to the safety performance of automobiles. Mercedes-Benz, BMW, Audi, these traditional luxury brands, may not have succeeded in the intelligent car market, but in terms of quality and safety, they attach great importance to it. In stark contrast, the fledgling "ideal", despite its achievements, still has some shortcomings in terms of security. To succeed in the automotive industry of the future, automakers need to adapt to the demand for safety and convenience by continuously improving product development and safety.
2. Establish brand image and customer reputation.
The position of the brand of the automobile company in the hearts of customers is very important. Due to the increasingly fierce competition in the automotive industry, many automobile manufacturers are facing problems in terms of product quality and after-sales service. In order to win the recognition and reputation of customers, we must not only improve our own quality, but also pay attention to establishing a good brand image. By strengthening public relations marketing and increasing brand recognition, it is possible to improve the image of the car brand in the minds of consumers, and in turn gain greater market share and loyal customers.
3. Market positioning strategy and product structure optimization.
In the face of fierce market competition, automakers must adjust their market positioning and product strategies in a timely manner according to the different needs of customers. Whether it is a luxury brand or a new energy vehicle manufacturer, we must always pay attention to their own market, grasp their needs and trends, and adjust their products and products in a timely manner. Understand the psychology of customers from their perspective, create products that meet their needs, and win the love of customers.
4. Promote technological innovation and improve product quality.
For China's development, scientific and technological progress and product renewal have become the main force to promote the development of China's industry. With the development of new energy vehicles such as intelligent driving and new energy vehicles, automakers must continuously update and improve them to improve their competitiveness and quality. Only continuous technological innovation and updating can occupy a place in this cruel market and gain the trust and support of the majority of users.
The conclusion is: with the increasingly fierce world automobile industry, the first war between the automobile industry and product quality has gradually become an important means for enterprises to seize the market. However, the safety of the product and the recognition of the brand are also very important. In addition to satisfying customers' price points, automakers should also focus on safety and technological innovation, and gain customer recognition and loyalty by improving quality and service. Only through the continuous satisfaction of customers, so that in the minds of young people, the real "first car", and can gain a firm foothold in the market, continue to develop.