The annual shipment data of mobile phones in 2023 is released, but I really didn't expect that the dark horse turned out to be OPPO! Shipments reached 43.9 million units, directly ranking among the top three in the Chinese market.
On January 26, 2024, Canalys, a global authoritative market research agency, released a new report on China's smartphone market. According to the data, in 2023, the total shipments of China's smartphone market will be about 27.3 billion units, down 5% from the previous year.
However, in this highly competitive market environment, OPPO (including OnePlus) occupies 16% of the market share with 43.9 million units shipped, ranking firmly in the top three positions in the Chinese market.
At the same time, Counterpoint, another market research agency, also released relevant data, both of which confirmed OPPO's leading position in the Chinese market.
Of course, OPPO's outstanding performance in the Chinese market is not only reflected in shipments, but also in terms of technological innovation, OPPO is also at the forefront of the industry. Zhong Xiaolei said: "The mobile phone with the large model of AI on the device side was a hot topic in the fourth quarter of the Chinese market, and the flagship models of Chinese Android manufacturers in the fourth quarter have successively implemented generative AI functions, and major manufacturers in the industry have the ability to efficiently run generative AI functions on the device side.
At the recent press conference, OPPO released the world's first mobile phone with a 7 billion parameter large language model applied on the device side - Find X7 series. With the ability of large models, this mobile phone brings a new and smarter cloth, and adds two new functions: "OPPO AI Elimination" and "OPPO AI Article Summary". These functions provide users with great help in different dimensions such as office efficiency, life services, learning and education. Truly deliver more than a generation-leading AI experience in every aspect of everyday life.
In fact, OPPO's outstanding performance is not accidental, but the result of its long-term strategic persistence. OPPO always adheres to technological innovation and continues to accumulate technological assets to bring better products and services to users.
At present, OPPO has deployed patents in more than 40 countries and regions. As of December 31, 2023, OPPO has more than 98,000 patent applications worldwide and more than 54,000 global grants. Among them, the number of invention patent applications exceeded 89,000, and invention patent applications accounted for 91% of all patent applications. In the World Intellectual Property Organization's (WIPO) 2022 ranking of the number of international patent treaty (PCT) applications, OPPO ranked sixth in the world.
These sum up,OPPO is now relying on technological innovation、Market insight and strategic layout,It has indeed achieved good results in China's smartphone market,Although the overall growth of the mobile phone industry has slowed down,But OPPO is still growing steadily with the continuous improvement of hard power,Compared with friends,The gap is immediate,I believe that as long as OPPO insists on investing in AI technology,The future may become a dark horse in the mobile phone market。 What do you think about this?