From the main urban area of Chongqing to Shiling Village, Yihe Street, Fuling District, the distance is only 120 kilometers, but it takes two and a half hours to drive, because Chongqing has many mountains, all the way around and around, up and down, full of green mountains, but rare people, accustomed to the lights of the metropolis, it is inevitable to feel deserted.
But Li Yuting's heart is always the same as the hot pot and weather in Chongqing, it is steaming. In October 2016, Li Yuting returned to her hometown Shiling Village from Beijing, where she had worked for more than 20 years, and contracted to operate 1,200 acres of bamboo shoots and bamboo gardens, and carried out understory chicken breeding to develop a circular economy.
Today, Li Yuting is 44 years old, and she has dozens of formal and informal employees, but she gets up on time at 7 o'clock every morning, and does everything herself, tired and fulfilling. "A lot of people can't stand the cold here, but I've felt the hustle and bustle of big cities, and I like the quietness here, which makes me think and do things very clearly. She said.
"When I left Beijing, Shanghai and Guangzhou, I saw an opportunity."While in Beijing, Li Yuting has been working on electronic databases. Because of the developed digital economy in the eastern region, she has also traveled to many coastal cities, passing through Hong Kong and Taiwan. It's just that after 2010, the market began to saturate, and the room for rise and breakthrough was limited. Some people are troubled by the gap between "escaping from Beijing, Shanghai and Guangzhou" and the workplace anxiety of the 35-year-old, but those who pretend to be in their hometown see the opportunity to start a business. During the journey from the mountains to the sea, Li Yuting saw that rural tourism in developed areas was very developed, but her hometown was blank. But the blank also contains infinite possibilities, Li Yuting noticed that there is a large area of idle bamboo forest in her hometown, which can be cut into the field of work and production of bamboo shoot ingredients, and there are many microorganisms, insects and spring water under the bamboo forest, this ecological environment is very suitable for local chicken breeding. In 2016, the district ** was attracting investment, and the secretary of the township was also inspiring talents from outside to return to their hometowns to start businesses, Li Yuting made up her mind to become a white-collar worker in big data from a big city to a "peasant woman" in the mountains.
Chickens don't eat bamboo shoots, but they can help loosen the soil and fertilize, we can use the way of rotation, so that the chickens keep changing places, so that the chickens grow well, and nature can also disinfect the bamboo forest, which is very good for the ecology. Li Yuting said. Of course, starting a business is not all smooth sailing, and Li Yuting also has to pay tuition. When she first went back, she took everyone to make fresh bamboo shoots and supply them to the bamboo shoot processing factory, but she found that the ** was pressed very low, so she pondered whether she still had to make her own products, so she thought of making dried bamboo shoots, which did not need to add any preservatives and sulfur, and the quality was good. The original dried bamboo shoots were smoked out of firewood, but some consumers didn't like it, so Li Yuting changed the production method and changed it to electric grilling, which opened up sales. After the market opened, Li Yuting took over thousands of acres of surrounding land in 2021, began large-scale production, built a production line for bamboo shoots, pondered and waited for the deep processing production line to land, and fully boarded the sales of short ** platforms such as Douyin. From products to brand management, from primary agricultural products to deep processing production lines, we have entered a larger market step by step.
"The things in the mountains are good, but they have to be sold".When she first returned to her hometown, Li Yuting took the town as the center and made an e-commerce platform, through the model of "company + cooperative + farmer + Internet + e-commerce operation", not only selling the products produced by her own company, but also using the resources she accumulated in Beijing, Guangzhou, Shenzhen and other places to help the villagers sell the goods. For example, there is natural kudzu root powder in the mountains, which has a high health preservation value, but the villagers used to only sell it as sweet potato flour for a few yuan a catty, and now the purchase price has reached 30 a catty. Li Yuting is also trying to increase employment opportunities for the township in a variety of ways and drive the villagers, especially the poor households, to increase their income. When she first returned to her hometown, Li Yuting distributed free chicken seedlings to the disabled and the elderly in the village, bought them back after raising them, and sold them through the e-commerce platform, "I can earn one or two thousand yuan by raising dozens of chickens at home." Li Yuting said.
She also hired local villagers to work in bamboo shoot bases, chicken farms, farmhouses, women who take care of the elderly at home, catch up with a day when there are many bamboo shoots, you can earn more than 300 yuan, "At the beginning, the labor here is relatively cheap, 50 yuan a day for female workers, 80 yuan a day for strong laborers, and now we have put ** up, female workers are 100 yuan a day, and strong laborers can reach 150 yuan a day." Li Yuting said happily. While her own business has grown and grown, Li Yuting has become a leader in getting rich among the villagers. Through the shareholding of poor households to promote industrial development, she has successively provided 60 households and 144 people in two poor villages with annual fixed dividends to help them get rid of poverty, and let the local people get benefits with the industrial poverty alleviation model of "share dividends + labor income". It not only strengthened the collective economy of the two local villages, but also solved the problem of more rural women who are employed nearby. In June 2019, Li Yuting's company was jointly awarded by the Fuling District Human Resources and Social Security Bureau and the Poverty Alleviation Office, becoming an "Employment and Poverty Alleviation Workshop"; In May 2020, Li Yuting's Cizhugou Ecological Park was awarded the "Women's Industry Poverty Alleviation Base" by the Chongqing Women's Federation, and she was also awarded the title of "Chongqing Women's Meritorious Model".
Editor: Fuling District Women's Federation.
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