Recently, Jia Ling's new film "Hot and Hot" unexpectedly fell behind in the pre-sale of the 2024 Spring Festival, which attracted widespread attention. The film was originally highly anticipated, but the pre-sale box office failed to meet expectations, which surprised many viewers. At the same time, signs of word-of-mouth backlash are gradually emerging, making this already stressful film even worse.
The poor pre-sale box office of "Hot and Hot" was largely affected by the word-of-mouth backlash. The film has a sluggish performance in terms of expectation score, which is only 25 points, much lower than other films in the same schedule. After watching the trailer or related promotions, many viewers' expectations for the film have dropped significantly, and even negative comments have appeared. This also made Jia Ling's reputation as a director suffer to a certain extent.
Faced with the double pressure of pre-sale box office and word-of-mouth, the counterattack of "Hot and Hot" is extremely difficult. However, some industry insiders pointed out that the film still has the possibility of turning around. After all, Jia Ling, as a representative of the comedy industry, has a huge fan base and appeal. As long as the quality of the film is excellent, it is still expected to achieve a counterattack during the Spring Festival.
Of course, if "Hot and Hot" wants to succeed in counterattacking, it needs to work hard in many aspects. First of all, the film needs to strengthen publicity efforts to increase the audience's awareness and expectations. Secondly, word-of-mouth communication is also crucial, and only through the word of mouth of the audience can the current decline be reversed. Finally, the quality of the film itself is also a key factor in determining the success or failure of the counterattack. Only when the content, actors' performance, production standards and other aspects reach the first-class level can we truly win the recognition and support of the audience.
February** Dynamic Incentive Plan In short, although "Hot and Hot" is facing many challenges and difficulties, the possibility of counterattack still exists. As an audience, we look forward to Jia Ling being able to bring us more surprises and touches; As movie fans, we also hope to see more excellent domestic films stand out in the highly competitive market. Let's pay attention to the follow-up performance of "Hot and Hot" and see if it can achieve a counterattack during the Spring Festival! Don't forget to like, comment and follow!