Standing on the tuyere, pigs can take off.
In the previous article, the author talked about the top 4 blue ocean tuyere industries, namely the digital economy, the content economy, the single economy and the elderly economy, and today I will talk about the remaining 4 industries.
The new agricultural economy is to use new technologies to empower agriculture and promote the development of the entire economy.
Some people say that agriculture is the primary industry, a low-end industry, how can it still be regarded as a blue ocean economy.
Okay, in order to explain this problem, let's first look at a data: in 2023, China's urban permanent population will be 93.2 billion, with a permanent rural population of 47.7 billion, with an urbanization rate of about 66% (*Encyclopedia).
What does this mean? China's urbanization rate is already relatively high, and there is still a lot of room for improvement in the agricultural economy, and many people ignore the blue ocean market of the new agricultural economy.
So, in what directions can the new agricultural economy be deployed? Han Zijun believes that there are three directions.
(1) Intelligent production of agricultureThat is, to introduce those advanced machinery and equipment and technology to the countryside to achieve agricultural batch, efficient and low-cost production;
(2) Modern logistics innovation in agriculture:This is to introduce the modern logistics mechanism, Douyin live broadcast, and Pinduoduo mechanism to more rural areas, which has been done in many villages, but has not covered all of them so far;
(3) Agri-tourism:Life in the city is too boring, there will always be a demand for tourism, and agricultural tourism will be developed.
This piece of new agricultural economy can also be combined with Douyin live broadcast and short **, as long as the location is reasonable, the cost is low enough, and the aesthetics are in place, it is a good blue ocean incremental market.
The Law of 28 and the Long Tail Effect prove the uneven distribution of wealth, where 20% of the wealthy own 80% of their assets, and the reality may be more than that.
However, existence is reasonable, and the low-price economy is to serve 80% of ordinary people, and the rise of Pinduoduo in recent years speaks for itself. At present, the market value of Pinduoduo is already higher than that of Alibaba, and the low-price economy not only has a market, but also has a lot of space.
So how should ordinary people lay out?
1.Control costs. The core competitiveness of the low-price economy lies in the low enough cost, as long as the cost can be leading, you can win enough market share, and the volume to obtain profits.
2.Do a good job of vertical projects. To do a low-price economic model, we must subdivide subcategories, and the more vertical and subdivided, the better;
3.Open up the industrial chain. To do low-cost economy, it is best to open up the upstream of the entire industrial chain, so that the lowest cost can be achieved.
The pressure of modern people's lives is too great, psychological healing is a magical industry that has risen recently, and now there are more and more people with mental illness, and the market space for this piece is naturally getting bigger and bigger.
This is very easy to understand, the way to enter the bureau is to take the certificate of a psychological counselor, and when you become a psychological counselor, you can also open a psychological counseling shop online; Entrepreneurs can create personal IPs, or set up MCN institutions, sign contracts with college students majoring in psychology in batches, and build brands through online traffic.
Nowadays, there is an obvious phenomenon that more and more people have pets, whether they are cats or dogs.
The connotation of the cute pet economy is also very simple, that is, the entire industrial chain with pets as the core, and there are several common forms in reality: upstream cat food market, pet breeding; pet shops in the midstream; Downstream pet hospitals, supermarkets, grooming, fostering, nursing, etc.
From the perspective of profit: the overall gross profit margin is very high, and the track is very good, but it is relatively volatile. In addition, the rent of pet hospitals and foster care stores in the downstream is high, and it is easy to close down if there are no high-quality customers. Well, that's all for today's sharing.
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