Samsung's mobile phone sales are the world's first, breaking through the ban on the Chinese market!
Nowadays, it can be said that domestic mobile phones"Wind and water", many mobile phone brands compete on the same stage, giving users more choices. But now, in China, with the exception of Apple, the vast majority of mobile phones are domestically produced, and Samsung, which was once talked about, is gradually forgotten.
However, in fact, while Samsung's sales and profits are slightly lower than Apple's, the company has performed very well globally, making it one of the largest companies in the world.
When Xiaomi and OPPO were still unknown, Samsung was also the main brand of domestic mobile phones, while Huawei was mainly engaged in mobile communications. It can be said that Samsung will not back down, and domestic mobile phone manufacturers will not easily take the position.
Just 16 years ago, Samsung caused an uproar in the international and domestic markets over the NTE7 battery incident. No one expected Samsung to make such a decision instead of recalling all the problematic phones in China. This greatly angered Chinese consumers, and Samsung's products became more and more unpopular, and Samsung could only be relegated to the second and third tiers.
However, Samsung's market share abroad is hardly affected, as Samsung has entered the global market and is higher than Apple. But the reason why Samsung can stand on top of the world is because of its corporate philosophy and strong financial support.
Samsung differs from Apple in that it both produces chips and designs them. Samsung's chips still need to be imported from abroad, but in terms of memory chips and flash memory chips, Samsung has the ability to produce them itself.
In this way, Samsung can not only reduce production costs, but also reduce its dependence on external industrial chains. According to reports some time ago, Samsung has successfully developed a standalone SoC chip and therefore no longer relies on Qualcomm. This will greatly improve Samsung's competitiveness.
What's more, in the wake of the battery crisis, Samsung is learning from Apple when it comes to marketing. Samsung has launched a different marketing strategy for each market, focusing on the needs of each region, rather than blindly selling new products on a global scale.
This change undoubtedly means that in the face of a diverse market, Samsung no longer only focuses on the high-end market like Apple, but focuses on the three major markets of the middle and low-end. In this way, Samsung can have more sales channels and more profits.
However, Samsung's lead is shrinking, as sales of mobile phones are declining not only in the domestic market, but also in foreign markets. Even in 2023 data, Apple should surpass Samsung.
Samsung's products rely heavily on Qualcomm's Snapdragon chips and Android operating system, and Samsung's brand continues to grow as major domestic manufacturers follow suit. With the penetration of domestic mobile phones into foreign markets, Samsung's leading position and market share are shrinking.
In India, for example, Xiaomi has overtaken Apple in recent years. Samsung, on the other hand, is declining in China.
Samsung's own operating system has not made much progress, and if it wants to maintain its current market share, it can only develop the top-of-the-line SoC chips of the National Bank. If Samsung wants to gain a foothold in the market, it will have to solve the problem of Samsung's SoC chips.
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