The Spring Festival holiday has come to an end, and many people's annual leave time has also run out, and many people hope to enjoy life with their families during the remaining holidays. Among them, watching movies outside is the first choice for many people, which is easy and saves money. And in the studios, there are also many warm scenes.
Recently, netizens found a somewhat special bulletin board in Fat Donglai Cinema in Xuchang, Henan, which said, If you are not satisfied with the movie you watched, you can refund the ticket within 20 minutes after watching it, but only half of the money can be refunded, because the other half will be handed over to the cinema line. As soon as this news came out, everyone was very concerned.
On the ** posted by that netizen, the announcement of Fat Donglai Cinema was written very sincerely: "Dear audience friends, if you feel that you are not satisfied with the movie you just watched, you can come to us with a ticket stub within 20 minutes after the end of the film, and we can refund you half of the money." However, because the other half is going to be given to the theater, we can't give a full refund.
On the morning of the 20th, the staff of Xuchang Fat Donglai Cinema (Angel City Store) confirmed that this policy does exist and has been implemented for a while. The staff said: "We do this in the hope that the audience and friends will feel that it is worth watching movies here." Of course, there aren't many refunds, but maybe everyone still thinks that our movie is a good choice! ”
Speaking of which, this policy sounds quite humane, after all, anyone may come across a movie that is not the right one, and it is good to have a regret pill to take. However, some people are worried that in this way, will someone deliberately refund after watching the movie?
This concern is also justified, however, I believe that most viewers are quality and will not maliciously refund money. Moreover, the cinema must also have corresponding measures to deal with this situation, such as checking the reason for the refund of the audience, or limiting the number of refunds, etc.
The policy of Fat Donglai Cinema is quite worthy of learning from other cinemas, the audience is the parent of the cinema, and making them feel that it is worth spending money is the foundation of the long-term development of the cinema. If the cinema only cares about the box office and does not care about the feelings of the audience, it will definitely not go far in the end. Fat Donglai Studio's practice of daring to take responsibility and dare to try is really worthy of praise.
Of course, this policy does not mean that there are no problems. For example, only half of the refund can be refunded, so does the audience feel that the other half of the money has been spent in vain? If there are too many refunds, will it affect the normal operation of the cinema? These are all questions to consider. However, I believe that as long as the cinema can continue to improve the policy and truly achieve the audience-centric, then this policy will definitely be supported and recognized by everyone.
Although the refund policy of Fat Donglai Cinema seems a bit "capricious", it is actually out of respect and concern for the audience. I think this spirit of daring to try and innovate is really worth learning and learning from. I hope that in the future, more movie theaters will be able to truly be audience-centric like Fat Donglai Cinema, so that everyone can feel warmth and care while watching movies.
As for those who are worried about malicious refunds, I don't think there's a need to worry too much. After all, there are still many good people in this world. As long as everyone can understand and respect each other, then the world will definitely become a better place. So, let's look forward to more cinemas launching more humanized policies!