Recently, the film version of "Flower Thousand Bone" was officially released, but the box office was less than 5 million in three days after its release, and it was ridiculed by netizens as a real "bloody work". 
It is reported that the original filming investment of the film version of "Flower Thousand Bone" was as high as hundreds of millions, and it was adapted from the popular Xianxia**, and the drama version of "Flower Thousand Bone" is known as a phenomenal fairy puppet drama, so many people were originally looking forward to this work. 
Judging from the main creative lineup of this movie, the film is directed by Zhang Chaoli, starring Chen Turin and Li Chengbin. 
And Chen Turin is the out-of-the-circle female supporting role in the popular dramas in the past year, relying on the tactics of Xueba's question sea in various dramas, but they didn't expect that this time they encountered Waterloo, which caused everyone's complaints. 
Many netizens complained that the quality and casting of the film version of "Flower Thousand Bone" were unsatisfactory, and they felt that the director's directing skills were not enough, and many details were not well controlled, and the picture effect presented was quite crotch-pulling. 
and the heroine Hua Qiangu played by Chen Duling, who was criticized for being too hypocritical and blackened by makeup, and the male protagonist Li Chengbin does not conform to the image of Bai Zihua at all, giving people the feeling that it is the character of a hard-concave and cold-faced man. 
Some netizens complained that Li Chengbin finally managed to play the male lead, but he didn't work hard for the role, and his appearance and figure were both dissed, which made people look at it without eyes. 
Even if Zhao Liying, the heroine of the drama version, specially posted an article to help promote it, it failed to save the audience reputation of the film version at all. 
Even CCTV officials complained that this work could be called "the first bad at the beginning of the year", and bluntly said that this ** is indeed too bad.
As a result, director Zhang Chaoli could only apologize everywhere, first bending down to apologize in public at the premiere scene, and he could see that his face was full of helplessness.
Then he issued an apology, facing the camera, he felt that others were about to break, saying that he felt sorry for the producer and the team, but the effort and effort were not proportional, and said that in the past 4 years, thousands of days and nights have not dared to slack off, all for the purpose of studying good shots.
Not only that, Zhang Chaoli also said that he was surprised that the box office was not good, and he also used the excuse that the crew was the first batch to resume work in 2020 due to the epidemic, but he didn't feel sorry for the audience.
Therefore, some netizens think that this kind of apology and reflection does not see the essence through the dismal box office, and a work does not put the needs and feelings of the audience first, and failure is inevitable.
You must know that the drama version of "Flower Thousand Bone" was able to become the king of popular dramas at the beginning, precisely because the whole team was very attentive, and the leading actors also studied their roles seriously.
Zhao Liying's acting skills when she ate "special effects buns" were natural and smooth, and she would not make people feel pretentious at all, and the plot also restored the original work as much as possible, capturing the essence of the original work.
And the film version of "Flower Thousand Bone", regardless of the quality of special effects and casting fit, from less than 100 minutes in duration, it is difficult for everyone to see the highlights of this remake story.
Teng Huatao, the director of the previous movie "Shanghai Fortress", also issued an apology, but he was also accused of being insincere, blindly emphasizing that "it's not hard work, it's rewarding", and at the same time, he first thanked the leading actors and investors, and finally thanked the audience who liked this movie.
After the release of this movie, it was difficult to recover the cost of the final account-sharing box office, and the word-of-mouth was even more extreme, becoming the big bad movie of the year, which also made industry insiders see that the IP+ fan economy is not equal to a good box office.
Now, the film version of "Flower Thousand Bone" is also a hit IP, and it took four years to finally become the "worst at the beginning of the year", which is undoubtedly because of the problems in the work itself. And it is precisely because of the director's perfunctory and lack of attention to the needs of the audience that bad movies emerge one after another.
It can only be said that the audience does not believe in tears, and a good work does not need tears to wash it away, and it is indispensable for a high-quality work to treat the audience attentively and study the work seriously.