The emergence of Trumpchi new energy E8 has turned the MPV market upside down. For four consecutive weeks, TA has achieved the No. 1 sales volume of mid-size household MPVs. Who is it that bought the newly listed Trumpchi New Energy E8 into the list of 1?When buying a car, what are you essentially buying? Recently, I went to visit offline and chatted with the sales of a Trumpchi 4S store and the customers who came to the store.
Let's explain the basic situation first, this store is in a second-tier city, and there are 10 customers who come into the store every day to chat, and 2 percent are directly running to Trumpchi New Energy E8. In December, more than 50 units were sold in the store, of which the Trumpchi new energy E8 accounted for 10%. You must know that Trumpchi New Energy E8 was delivered to the store in late December, and it was only sold for a total of 10 days in December, which is very high according to the conversion rate to the store.
Basically, it's a direct 150km max version.
Trumpchi New Energy E8 has two versions, 20980,000 for the Pro version and 22980,000 MAX version. The sales introduction of the 4S store said: "Almost 100% of the people I buy now are directly for the MAX version, that is, the high-end model." Customers basically don't mention the pro version, so we won't take the initiative to introduce it. ”
After all, you only need 20,000 more than the PPO version, you can enjoy more than 30 practical configurations, and people with a discerning eye will know at a glance that it is very cost-effective to compare. In terms of color, the 4S store feedback that the customers who actually pick up the car choose the classic black and white the most, at least 6 percent. There are many people who have a more unique purple color.
Trumpchi New Energy E8
Sales also mentioned a point that is more interesting, that is, many of them are directly ordered through the app, and nearly half of them belong to buying when they are recognized. It is also related to the manufacturer's publicity and guidance, and now it is all guided online.
There are many civil servants who choose Trumpchi New Energy E8
Trumpchi New Energy E8 is positioned as a new energy MPV for home use. From the observation of the customers who entered the store, the cars were basically brought with their other half, and many of them also brought children and the elderly, and their ages were estimated to be 35 years old. That day, I happened to meet a prospective owner who was more talkative and came to pick up a black MAX version. He said that he has 2 children in elementary school, and his parents in their 60s have just retired, so 7 seats and large space are just needed; Sometimes I want to take my parents and children out for a camping outing to relax, and I have to run a long distance back to my hometown during the New Year's holidays, so plugging is the most suitable.
The sales also talked to me about an example of changing a sedan to an MPV. One of their customers has a car at home, and his second child is about to be born, so he wants to change to an MPV. From the Japanese MPV of the joint venture, and then seeing the M8 master version, I later knew that the Trumpchi new energy E8 was going to be listed, so I have been paying attention to the Trumpchi new energy E8. Because of the second child, he is more concerned about whether the new car smells, and he is still very satisfied with this after the test drive.
This customer is also more concerned about the cost of using the car, so he thinks that the 150km pure electric range can usually be driven as a tram. In addition, now the manufacturer sends charging piles for free, and the first owner of the three electric vehicles can also be guaranteed for life, and the delivery time is also promised for 30 days. So during the whole process, the customer of the second child did not hesitate at all, and finally bought it directly on the app.
What is more surprising is that the sales in the store also mentioned that many civil servants and customers of public institutions came to see Trumpchi New Energy E8. Is it really a mature and stable practical choice within the system?
Trumpchi New Energy E8
Before buying, I will compare Elysian, and even pull the M7 to pk
Many owners who finally choose Trumpchi New Energy E8 will naturally compare traditional MPVs such as Elysian and Odyssey. After all, joint ventures still have more face in the eyes of some customers. But in addition to recognizing the brand, most of us still want to spend our money on the blade.
That afternoon, there was a restaurant owner who came to see Trumpchi New Energy E8 with his wife. They had just come out of the Honda store next door before they arrived. As soon as I entered the store, I asked the sales, is your car good to drive? Apparently they still have their homework. After a brief explanation, the sales took them out for a run. After the sales, I communicated, and the proprietress was satisfied with the assisted driving and panoramic images, and she should be able to make up her mind after chatting again. After all, the whole family has to drive a family car, and it is also very important to drive it well and stop it.
The sales of this store are very confident, he believes that it is not only good to open and stop, compared to Elysian, Odyssey, Trumpchi new energy E8 is completely unintimidated: plug-in hybrid power, electric and oil, free of purchase tax; You can get a green card, and there is no limit to travel in a big city like Guangzhou; With a pure electric range of 150 kilometers + a comprehensive range of 1200 kilometers, it is completely fine for urban commuting and long-distance travel, and the cost of buying a car and using a car are really very low.
Elysian and M7
Pulled for comparison,There are also the very popular questions M7、Ideal L7,But it's relatively few.,And it's a "cross-server" competition.。 After all, some customers are also considering SUVs before seeing the Trumpchi new energy E8, and they are not necessarily determined to buy MPVs. As for the old CRV, which focuses on 5-seat SUVs, what they can do, Trumpchi New Energy E8 can do better, so naturally it is not a problem.
The two super zero-gravity seats really touched many people.
Those who buy MPVs should be the most sensible group of car buyers. I know what I want, and I value the real product points more. Mr. Zhao, who drives a BMW SUV, is a salesman, and he is ready to buy another seven-seater car to take his family to Yunnan during the Spring Festival. He had sat in Trumpchi's M8 because of his work before, and he had a good impression of Trumpchi. That day, I brought my wife to the store, and after seeing the Trumpchi new energy E8, he and his wife liked the two super zero gravity seats in the second row and the one-key lying flat function very much, and they were also very satisfied with the test drive, so they made up their minds on the spot.
Two super zero-gravity seats in the second row of the Trumpchi new energy E8.
Later, after the exchange, it was found that in fact, they also watched Tang DM, but after the test drive, they felt that the chassis and noise were unacceptable, and the third row could not be completely put down and hidden, and it was estimated that the whole family's luggage could not be placed, and the second-row seat configuration was not enough. After all, the owner of a seven-seater car generally does not only think about himself, but also considers his family, friends and even business partners who will ride in the car in the future.
He specifically mentioned that when going out for a long distance or self-driving, there are two independent super zero-gravity seats, which are fully equipped with ventilation, heating and massage, and can also lie flat at a super large angle with one button, which can be used to rest when you are tired halfway. This point not only beats Elysian and Odyssey, but even pks off new power players like L7.
After chatting about it, it can be seen that Trumpchi New Energy E8 can sell so well, and there are really some things in it. First, the plug-in hybrid power + 150km pure electric range, which hits the pain points of everyone's green card, battery life anxiety, and car cost; In addition, there are large seven-seaters, large space, and super zero-gravity seats, which meet people's demands for wanting to take care of every family member or occupant; And the mainstream intelligent configuration is also the basic one that should be there.
In the past, when buying a car, everyone may have bought it more for themselves or even for face, but now they hope to buy tangible benefits. In the early 200,000s, buy a family car, and it seems that the Trumpchi new energy E8 is indeed almost invincible. You can continue to pay attention to the subsequent market performance.