1. Introduction to Visual Communication.
Visual communication art design is the use of text, graphics, color, modeling and other visual elements for design creation, so as to convey a certain design effect to the public and play a role in disseminating information. The general presentation form is posters, text design, illustration, packaging design, web design, animation and other familiar fields.
Professional core competencies: visual communication, art design and application expression skills.
2. Employment direction of visual communication major.
Employment areas include: press and publishing, color printing, print advertising, outdoor advertising, poster design, poster design, publication design, product packaging design, commercial hand-drawing, ** image design, web page production, animation design, commercial photography, home decoration design, rendering design, exhibition, display design, three-dimensional animation design, film and television production, column packaging, corporate image promotional film, product feature film, conference etiquette shooting, film and television editing, voice editing, MTV production, TV title production and other fields.
Generally speaking, although the major art schools and comprehensive universities in China are constantly expanding the number of students, the training of design professionals is still far from meeting the needs of the society, showing a state of short supply. Due to the stimulation and demand of the commodity market, the visual communication design industry has always been a popular industry in society.
After graduation, enterprises and institutions, design studios, Internet companies, traditional enterprises, etc. will continue to recruit talents in this field. At present, there are many visual communication practitioners, but there is still a great lack of high-end talents.
3. A brief analysis of whether the visual communication major is admitted to graduate school.
The senior sister believes that whether students need to take the postgraduate entrance examination should be considered from the following directions:
1.Your own career plan.
Students need to make career planning before graduating from graduate school, and students will analyze the employment situation of their undergraduate majors and postgraduate majors according to their own career direction. In general, the employment direction of the visual communication major is very wide, including various fields, so the pressure of employment competition is relatively large, and the visual communication major has relatively high requirements for design ability, so the employment direction of this major focuses more on design ability and practical ability.
The senior sister combined the two situations to further analyze whether the students should be admitted to graduate school:
1) Visual communication major in its own right.
If the student is a student majoring in visual communication in the undergraduate, and the student has strong professional ability, good undergraduate grades, and rich internship experience, the student can decide whether to take the postgraduate examination according to his or her career plan.
2) The undergraduate degree is not a visual communication major, but the future employment direction is related to visual communication.
Although the visual communication major has a wide range of employment directions, involving various industries, if students do not have systematic learning for design, the competitive pressure is relatively large, although they can learn by themselves for design ability, but the senior sister actually suggests that students can study systematically through the postgraduate entrance examination, further improve their professional ability, and improve their competitiveness.