Swept by the new wave of global digital economy, SHEIN, as an industry pioneer, has played a pivotal role in promoting the digital transformation of the apparel manufacturing industry with its firm strategic determination and steady pace of practice, leading the entire industry to a higher level of innovation and development.
The wide application of digital technology has not only greatly improved the core competitiveness and production efficiency of enterprises, but also reconstructed the industrial structure in a deep sense, opened up new employment areas, and injected a surging source of power into the overall growth of China's economy.
Specifically, SHEIN has actively advocated and implemented the application of digital management strategies and technologies in the apparel manufacturing industry through joint efforts with many partners. A long time ago, SHEIN supported garment factories in Hubei and other places to return to their hometowns, and conducted a set of digital tools and management skills training for key management personnel in advance, laying a solid digital foundation for the operation of the new factory.
At the beginning of 2023, the new large-scale modern garment factory in Hubei Province will be operating smoothly with the empowerment of digital technology, enabling some local entrepreneurs to gain real-time insight and efficient management of various production indicators of the new factory across geographical restrictions, from production efficiency, exception management to shipment speed. This not only allows more local workers in Hubei to enjoy high-quality employment opportunities in their hometowns, but also effectively improves the life satisfaction of workers.
SHEIN's digital transformation journey does not stop here, the intelligent chain matrix it has built in Guangzhou, Foshan, Zhaoqing, Jiangmen and other places, as well as the garment manufacturing innovation research center set up in Guangzhou and the integrated smart park planned in Zhaoqing New District, are all aimed at deepening the process of industrial intelligence and leanness, further driving the continuous expansion of the garment industry belt in the Pearl River Delta region and even the whole country, and creating a large number of employment opportunities in various places.
SHEIN's digital revolution based on the ** chain has produced a strong radiation effect, which has effectively driven the coordinated development of related industries including raw materials, warehousing and logistics, and finally created a miraculous achievement of millions of new jobs. In short, digital upgrading has become a key grasp to drive industrial upgrading and broaden employment paths in China, and SHEIN is a typical representative of this digital revolution. With the construction and improvement of the smart chain ecosystem and the active exploration of global brand cooperation, it has effectively promoted the modernization process of traditional industries in various places and provided a steady stream of endogenous power for the sustainable and healthy development of China's economy.