Kunpeng Project
The domestic car market is involuted, and Tesla's competitiveness is challenged
The national car is coming, and Tesla's competitiveness is declining!
Tesla's latest fiscal year 2023 report shows that the company's revenue is 967730,000 yuan, a year-on-year increase of 1879%。
Net profit for the other quarter was 149$9.7 billion, an increase of 19% compared to the same period last year, compared to a 50% increase in the previous two years.
Due to poor performance, Tesla's stock price fell by 1213%, evaporating 80.4 billion yuan overnight.
It is clear that investors are extremely disappointed with Tesla's performance and have lost confidence in its prospects, otherwise Tesla would not have fallen so badly.
Subsequently, Musk provided a piece to the crowd"Cakes", such as launching a new generation of cars, etc., but obviously many people don't really want a piece of the pie.
The reason is obvious: with the collapse of China's auto market, Tesla has slowed down and lost its competitiveness.
What is Tesla good about? In the past, many people said that it was the brand, power, engine, intelligent cockpit, driverless, etc.
So, let's talk about the pros of Tesla again, shall we? Putting the trademark aside, it's hard to explain.
China's new energy vehicles, in terms of electronic equipment and motors, are not inferior to Tesla, and electronic equipment, reflecting the reduction of energy consumption, which is also the most common in China, when it comes to energy consumption, Tesla is the most used.
When it comes to intelligent cockpits, independent national brands are already stronger, more flexible, and more practical than Tesla, and have also received more support from Omnicom.
When it comes to unmanned driving, China's technical level is not as good as Tesla's, not to mention that Denmark doesn't even have FSD. What's more, in China, many driverless systems are standard, while Tesla's FSD is charged separately, which is extremely cost-effective.
In terms of comfort, this family car is far superior to Tesla, and it comes with a host of features such as a refrigerator, a color TV, and a large couch that everyone is talking about.
If you add to that the luxury trim, exterior design, model size, and range, Tesla is second to none in these aspects, and it is superior in terms of appearance and range.
As Musk himself said,"If there are no more ** barriers, Chinese car companies will dominate the market"。
Tesla's competitiveness disappears, its technology declines, and Musk must invent a new car to compete with it, or the car will sell worse and worse in China and elsewhere as Chinese cars slowly penetrate the market.