3Trees launched the Domestic Products Shine campaign to benefit the people and help people live a

Mondo Entertainment Updated on 2024-02-01

This article**: The people**.

People** 2024-01-31 16th edition).

Founded in 2002, 3TREES Coatings Co., Ltd. has always been concerned about people's better life and home health, and is committed to building a one-stop integrated system of green building materials covering interior and exterior wall coatings, waterproof materials, thermal insulation materials, industrial coating floors, new home materials, Kiev materials and construction services in the engineering field.

3Trees was listed on the main board of the Shanghai ** Stock Exchange in 2016 and became the exclusive supplier of official coatings for the Beijing 2022 Winter Olympics and Paralympics in 2020. Headquartered in Putian, Fujian Province, 3Trees has set up centers in Shanghai, Guangzhou and Beijing, and has 13 production bases or under construction in Fujian, Sichuan, Henan, Tianjin, Anhui, Hebei, Guangdong, Hubei and Jiangsu.

With nearly 10,000 employees and nearly 30,000 partners around the world, 3Trees has become a wholly-owned and holding conglomerate of 33 companies.

Scientific and technological innovation to improve the product system.

3TREES has more than 1,000 scientific research and technical personnel, has set up more than 60 technological innovation teams, and has been recognized as a national enterprise technology center, with postdoctoral research workstations, academician expert workstations, CNAS nationally recognized laboratories, etc., equipped with more than 200 sets of high-end scientific research equipment, and established a global R&D center in Shanghai. Driven by scientific and technological innovation, 3Trees has achieved a series of outstanding achievements. It has participated in the formulation of 103 national standards and industry standards, has more than 700 authorized patents, and developed more than 30 enterprise-level confidential formulas. At present, nearly 10,000 products have been developed to meet the needs of consumers for one-stop green building materials.

Quality domestic products serve a better life.

Over the past 20 years, guided by the concept of green development, 3Trees has relied on scientific and technological innovation to develop coating products, realized the iterative upgrading of the brand concept from "health" to "high-end performance + service" to "better lifestyle", and promoted the high-quality development of the industry with the responsibility of a national brand.

In 2023, the high-end art paint created by 3Trees will be upgraded in terms of texture, texture, and color, making the commercial and residential spaces more colorful. In addition, the construction effect of imitation brick paint and imitation stone paint on the exterior wall of 3Trees is natural and cost-effective, bringing new ideas for green development to the exterior wall decoration.

In the retail sector, 3Trees strictly implements the corporate "Health+" 30 new standards, its products have passed a number of international authoritative environmental protection certifications, and 3Trees provides consumers with a convenient home experience through professional door-to-door coating services.

Discounts are coming, build a home for love together.

As a representative brand in the paint industry, 3Trees adheres to the new charm of Chinese coatings with a green and environmentally friendly product system, and interprets home aesthetics with a professional space color system. Since 2023, 3Trees has reached a strategic cooperation with Beijing Palace Palace Culture Development to develop cross-border co-branded products, highlighting the unique style of domestic brands.

In order to allow more consumers to enjoy healthy and environmentally friendly green products, at the beginning of 2024, 3Trees launched the "Domestic Products Shine" discount purchase activity, distributing 100 million yuan of consumption coupons to consumers across the country, and helping Chinese people upgrade their homes with high-quality domestic products. Starting from February 1, 2024, all official channels of 3Trees (Douyin, JD.com and other platforms*** and 3Trees' offline stores nationwide) will launch the Huimin coupon distribution campaign, where consumers can directly receive consumption vouchers through 3Trees' online and offline official channels, and can also check more preferential information of local stores through UnionPay UnionPay. The consumption vouchers can be used throughout the year to meet the needs of consumers for renovating new homes and renovating old houses. This time, 3Trees launched an activity to benefit the people, practicing its corporate mission of "making homes healthier, cities more beautiful, and life better" with practical actions, and working together with users to achieve a better life.

Fulfill responsibilities and demonstrate corporate responsibility.

Since its establishment in 2002, 3Trees has successively set up public welfare projects such as 3TREES Charity Club, Wuwu and Jin Miao, insisting on scientific and technological innovation and social welfare, achieving both social and economic benefits, demonstrating its sense of corporate social responsibility, and helping a better life with practical actions.

Data**: 3Trees Paint Co., Ltd. ***

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