With the rapid development of the Internet, in the marketing industry, after the introduction of big data, a new definition has emerged: big data marketing.
It sounds very foreign and trendy, but as early as 160 years ago, Neiliansheng has used big data marketing, but at that time it was not called big data, but "Reserved Load".
There is an old saying in Beijing: "Grandpa or not, look at the shoes first." For old Beijing, the hallmark of good shoes is "inline promotion". Founded in 1853 A.D. (the third year of Xianfeng in the Qing Dynasty), Neiliansheng is known as "the first cloth shoes in China", and its century-old mille-feuille bottom cloth shoe making skills were included in the national intangible cultural heritage list in 2008.
Speaking of this book "Reserved in the Shoes", it is necessary to talk about the head of Zhao Ting, at that time he was very careful in business, whenever the princes, nobles and officials came to the store to make shoes, Zhao Ting put their boots and shoes size, style and special foot type, one by one registered in the register.
So a detailed record of the size of the shoes of the princes and nobles of the capital, hobby style of the "Shoes" was born, but the information in the "Shoes in the Preparation" is not secret.
If the princes, nobles and officials buy shoes again, as long as they send someone to inform them, they do not have to come to the door in person, and the inline sheng can be quickly sent according to the size requirements of the "Carriage in Reserve".
In order to please their bosses, many Qing Dynasty subordinates often went to Neiliansheng to customize their boss's boots as a gift with reference to the data, so the value of the boots produced by Neiliansheng suddenly doubled, and since then it has laid the C position of Neiliansheng in the Beijing shoe industry. At that time, he was able to wear the shoes of the inline, which was no less than that of Pierre Cardin now.
Of course, the quality of the inline is excellent, and the products are also rich in the spirit of craftsmanship. It started with morning boots, the sole is up to 32 layers thick, and the special product "mille-feuille soles" uses hemp rope to contain 81 100 stitches per square inch, and the needle yards are evenly distributed, all handmade.
Look, is Neiliansheng the originator of big data marketing? can go through a hundred years of decay, and there are really two inline promotions.
* Infringing Deletion.