On February 2, Apple released its fiscal first quarter 2024 report, achieving revenue growth in all regions except Greater China.
According to the data, in the first fiscal quarter ended December 30, 2023, Apple's revenue was 1195$7.5 billion, up 2% year-over-year, after four consecutive quarters of decline**; Net profit was 339$1.6 billion, up 13% year-over-year.
From the perspective of revenue performance in different regions, Apple's revenue in the Americas, Europe, Greater China, Japan, and other Asia-Pacific regions was 504$3 billion, 303$9.7 billion, 208$1.9 billion, $77$6.7 billion, $101$6.2 billion, realized in the Americas, Europe, Japan, and other Asia-Pacific regions. 6% growth, and revenue in Greater China decreased 13% year-over-year.
In terms of product performance, in the first fiscal quarter of 2024, iPhone's revenue was $69.7 billion, an increase of 6% year-on-year.
Apple CEO Tim Cook said that Apple's revenue growth in the current fiscal quarter was mainly driven by iPhone sales. It is reported that the iPhone 15 series products shipped strongly, and Apple's device** number reached 2.2 billion units in the fiscal quarter, up from 2 billion units a year ago.
Cook said he was pleased with the 6% increase in iPhone revenue, which saw strong double-digit growth in emerging markets outside of China. He added that China remains the world's most competitive smartphone market.
For the decline in revenue in Greater China, Cook blamed part of the reason for the exchange rate, saying that considering the exchange rate, iPhone sales in Chinese mainland fell by about 4% to 6% in the quarter, but China's iPhone ownership reached an all-time high. He also stressed that Apple accounts for four of the six best-selling smartphones in China's urban market.
Luca Maestri, Apple's chief financial officer, said: "We are not happy with this decline, but we know that China is the most competitive market in the world. ”
Bob O, an analyst at Technalysis Research'Mr Donnell said the overall strong performance of iPhone 15 sales reflected pent-up demand for smartphones that exceeded expectations, but the sharp decline in China was worrying because it could be the start of a longer-term downward trend in China.