Recently, Li Auto announced the sales of its own cars in January 2024, and Li Auto sold 31,165 vehicles in January, a year-on-year increase of 1058%。
This data looks pretty good at first glance, but in fact, this is a common routine of large companies - reporting good news and not bad news. In fact, knowledgeable friends should have already seen that the sales of ideal cars are **. This compares to 50,353 units in December 2023Ideal deliveries fell by about 1 percent sequentially90,000 units。If it weren't for the cash concession in January, the ideal delivery volume would have fallen even worse month-on-month.
Coincidentally, in January 2024, Xpeng delivered a total of 8,250 new vehicles, compared to 20,115 in December 2023. This means,Xpeng's deliveries in January fell about 60% month-on-month.
Although electric vehicles have been widely used and promoted in recent years. However, in 2024, there is a phenomenon of ** in tram sales, which has aroused people's attention and thinking. According to the author, there are several reasons for the sales of trams:
1.Market competition has intensified.
With the continuous upgrading of traditional fuel vehicles and the increase of new energy vehicles, the competition in the electric vehicle market is becoming more and more fierce. Many consumers will consider a variety of factors when choosing a car, such as **, performance, range, charging facilities, etc. In such market competition, some electric vehicle brands are difficult to win the favor of consumers due to the lack of core technology or brand influence, resulting in a decline in sales.
The price of trams is getting more and more expensive is also a big reason, for example, recently Xiaomi car Reuters, from the sale** is almost the same 360,000, although it is not the final price, but according to Rebus's statement at the last press conference, this**It is very likely to be the top configuration**. No wonder many netizens ridiculed:If you don't work hard, you can only buy BBA.
2.Charging facilities are not perfect.
Charging facilities are the basis for the development of electric vehicles, but the current construction of charging facilities is far from meeting market demand. Some consumers reported that the number of charging piles was too small and the charging speed was too slow, which affected their willingness to buy a car. Especially in some urban areas, the construction of charging stations has not matched the growth in the number of vehicles, causing some potential EV users to abandon their purchase plans.
3.Impact of policy adjustments.
*Policies have a significant impact on the development of the electric vehicle market. Some countries have adjusted the subsidy policy for new energy vehicles, reduced the subsidy or raised the subsidy threshold, which makes some electric vehicle models lose the subsidy qualification or affect the willingness of consumers to buy. In addition, the restrictions and purchase restrictions on new energy vehicles in some places have also brought a certain impact to the electric vehicle market.
2. Possible solutions.
1.Improve the performance and quality of electric vehicles.
In order for electric vehicles to win the market, they must have better product performance and quality. Enterprises should increase R&D investment to improve the performance of battery range, vehicle handling performance, safety performance, etc., to meet the higher needs of consumers. At the same time, attention should be paid to improving the comfort and intelligence level of electric vehicles, and providing a more convenient and intelligent driving experience.
2.Improve the construction of charging facilities.
* And enterprises should increase investment and construction of charging facilities, and increase the number and coverage of charging piles. All sectors of society can be encouraged to participate in the construction of charging piles, and use resources such as public places and commercial facilities to build a diversified charging network. At the same time, the technical level of charging piles should be improved, and the charging speed and efficiency of charging facilities should be improved.
3.Adjustment of policy support.
*We should continue to pay attention to the development of the electric vehicle market and adjust policy support in a timely manner. On the one hand, we can increase subsidies for the purchase of new energy vehicles, reduce the cost of car purchases, and stimulate consumers' willingness to buy; On the other hand, we can increase support for the construction of charging facilities and encourage enterprises and all sectors of society to participate in the construction and operation of charging facilities. In addition, policies and measures such as the right of way for new energy vehicles should also be improved to create a more favorable environment for the development of electric vehicles.
4.Increase consumer awareness.
Consumer awareness and acceptance of electric vehicles has a significant impact on the development of the electric vehicle market. ** and enterprises should increase the publicity of electric vehicles and improve consumer awareness of electric vehicles. Consumers can learn about the advantages and characteristics of electric vehicles by holding exhibitions, test drives and other activities; Knowledge and information of electric vehicles can be popularized through publicity, network promotion, etc.; It can attract consumers' attention and purchase willingness by providing preferential policies and value-added services.
In summary, the main reasons for the sales of electric vehicles in 2024** include intensified market competition, imperfect charging facilities, and the impact of policy adjustments. In order to deal with this problem, it is necessary to improve the performance and quality of electric vehicles, improve the construction of charging facilities, adjust policy support and improve consumer awareness, etc., to promote the healthy development of the electric vehicle market.