Chain pharmacies implement category management in their stores, and the drugs sold in different categories of cabinets should adopt appropriate sales methods according to the uniqueness of their drugs. This can not only provide customers with more professional pharmacy services, but also better improve the performance of pharmacies.
1. What are the sales skills of prescription drugs?
At present, prescription drugs occupy a major position in the business varieties of pharmacies, accounting for about 40% of total sales, which shows that the sales of prescription drugs are particularly important.
1) Locate the target customers and find those customers whose prescriptions can flow from the hospital to the pharmacy, such as middle-aged and elderly people, chronic patients, and customers with huge costs. The clerk can take time out of the working hours to visit the target customers and introduce the best advantages and services of the pharmacy.
2) Help customers solve doctors' prescriptions and sell prescription drugs to target customers. In addition, pharmacies can also open outpatient clinics to promote the sale of prescription drugs.
3) Chain pharmacies should purchase appropriate products according to the characteristics of different stores.
4) Licensed pharmacists are really stationed in the store instead of being listed and do not work, and the absence of licensed pharmacists will cause the clerks to lack a sense of security. Fear of selling prescription drugs, and store staff are unable to communicate well with customers in the face of complex diseases, which seriously affects the sales of prescription drugs and consumers' confidence in purchasing prescription drugs.
5) Chain pharmacies cooperate with prescription drug manufacturers, and prescription drug manufacturers can provide hardware facilities to support pharmacies to sell their prescription drugs, such as manufacturers can provide diagnosis and treatment systems, and pharmacies are equipped with visual ** and online diagnosis and treatment to achieve a win-win model for chain pharmacies and prescription drug manufacturers.
2. What are the sales skills of over-the-counter drugs?
Chain pharmacies can use open-shelf self-selected display methods for over-the-counter drugs, allowing consumers to contact, compare and purchase drugs on their own.
The implementation of one-to-one pharmacy services is more conducive to the role of professional pharmacists in guiding drug use, thereby improving the profits of pharmacies, and consumers can also obtain more pharmaceutical knowledge.
Chain pharmacies use the advantage of scale to increase the sales of over-the-counter drugs, such as unified procurement, unified distribution, unified **, etc.
3. What are the differences in the sales skills of Chinese herbal decoction pieces?
1) Chain pharmacies should standardize the quality and procurement of traditional Chinese medicine decoction pieces, and do a good job in the storage and maintenance of traditional Chinese medicine decoction pieces to ensure the quality of traditional Chinese medicine decoction pieces.
2) Chain pharmacies can provide additional services, such as chopping and grinding Chinese medicine decoction pieces, adding decoction machines to decoction of Chinese medicines, etc. At the same time, it can also provide additional products, such as traditional Chinese medicine formula decoction, medicinal diet soup stock and high-end tonic gifts.
3) Chain pharmacies can hire old Chinese medicine practitioners to sit in the classroom, community free clinics, health lectures and other activities to provide customers with free consultations and prescriptions, so as to promote the sales of Chinese medicine decoction pieces.
4) Chain pharmacies should be equipped with professional and technical personnel of traditional Chinese medicine, and certain incentives should be given to traditional Chinese medicine professionals.
4. What are the sales skills of cosmeceutical products?
1) There are many chain pharmacies, but for the sales of cosmeceutical products, the commercial center area with a relatively large area of pharmacies, a good location and a large volume should be selected for sales.
2) The stores dealing in cosmeceutical products should be reasonably arranged, and the design of the cosmeceutical product area should be distinctive and visually prominent.
3) The pricing of cosmeceutical products should be reasonable, and the products should be popular and easy for consumers to accept.
4) Pay attention to display and display, the container should be placed in the image, the pop poster should be reasonably pasted, the newspapers and periodicals and product albums should be placed on the counter to facilitate customers to understand, and the outside of the pharmacy should be placed with x display racks and hanging banners.
5. What are the skills for medical device sales?
The medical devices sold by chain pharmacies mainly include thermometers, blood pressure monitors, medical cotton, gauze, blood glucose meters, pregnancy test strips, wheelchairs and other small instruments.
1) Chain pharmacies should strengthen the training of medical equipment operation for store staff, for the medical devices that need to be displayed, the store staff can be placed on the counter to facilitate customers to understand, and the pharmacy should be placed around the x display rack, hanging banners, etc.
2) Medical devices**, the label can be conspicuous and eye-catching, and the products with discounts should be highlighted.
3) Medical device manufacturers cooperate with pharmacies to implement a direct sales model, so that consumers can enjoy the most preferential prices, so as to maximize profits.
6. What are the methods for the sale of health care products?
1) Health care products are not medicines, and health care products can be sold through the professional pharmacy services and related drugs of the clerks, which helps to achieve consumer loyalty to the product brand.
2) Chain pharmacies can open online sales of health care products. To sell health care products online, it is necessary to choose a well-known brand, because the quality of well-known brands is relatively stable, reasonable, well-known to consumers, and stable consumer groups, which is more conducive to the profit of chain pharmacies.
3) Chain pharmacies can hire dietitians to provide customers with professional nutrition consulting services, which can improve the sales performance of health care products.
4) Chain pharmacies can implement SMS marketing, compared with traditional marketing, SMS marketing is targeted, timely reading, interactive, and cheap, which can promote the sales of health care products.
In addition, store-enterprise cooperation, design and display of health care products area are also sales skills that chain pharmacies should master when selling health care products.
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