First, the development process of industrial market research services
The origins of industrial market research services can be traced back to the beginning of the 20th century, when some industrial enterprises began to use questionnaires, interviews, observations and other methods to collect and analyze market information in order to understand market demand and competitors.
With the development of industrialization, the scale and complexity of the industrial market continue to increase, and industrial market research services have gradually become a professional discipline and industry, and specialized industrial market research institutions and industrial market researchers have emerged.
After World War II, with the progress of science and technology and the expansion of international market, industrial market research services have developed rapidly. The scope and content of industrial market research services continue to expand, covering the design, development, production, sales, service and other aspects of industrial products, involving demand analysis, segmentation analysis, positioning analysis, competition analysis, opportunity analysis, analysis and other aspects of the industrial market.
The methods and techniques of industrial market research services have also been continuously innovated and improved, introducing theories and methods from various disciplines such as statistics, operations research, psychology, sociology, etc., and using various technologies such as sampling survey, experimental design, factor analysis, cluster analysis, discriminant analysis, regression analysis, multi-dimensional scale, structural equation modeling, etc., to improve the scientificity and effectiveness of industrial market research services.
Since the end of the 20th century, with the development and application of emerging technologies such as information technology, network technology, big data technology, and artificial intelligence technology, industrial market research services have entered a new stage.
The data and data volume of industrial market research services have increased significantly, the data collection and data analysis of industrial market research services are faster and more convenient, the data presentation and data application of industrial market research services are more intuitive and intelligent, and the data value and data impact of industrial market research services are more significant and far-reaching.
Second, the current situation and characteristics of industrial market research services
At present, industrial market research services have become an important strategic support and competitive advantage of industrial enterprises, the market size and market demand of industrial market research services are constantly expanding, the market main body and market structure of industrial market research services are constantly improving, and the market characteristics and market trends of industrial market research services are becoming increasingly obvious. Specifically, it is manifested in the following aspects:
1) The market size and market demand for industrial market research services are constantly expanding.
The market size and the expansion of market demand for industrial market research services are mainly affected by the following factors:
First, the industrial market is increasing in size and complexity. With the in-depth development of globalization and regionalization, the scope and participants of the industrial market continue to expand, the structure and dynamics of the industrial market are constantly changing, the competition and cooperation in the industrial market are intensifying, and the risks and opportunities of the industrial market are constantly emerging.
This requires industrial enterprises to continuously understand and adapt to the changes in the industrial market, formulate and adjust the strategies and tactics of the industrial market, improve the competitiveness and profitability of the industrial market, and thus increase the demand for industrial market research services.
Second, the innovation and diversification of industrial products are accelerating. With the promotion of scientific and technological innovation and consumption upgrading, the types and functions of industrial products continue to increase, the quality and performance of industrial products continue to improve, the life cycle and update cycle of industrial products continue to shorten, and the personalization and customization of industrial products continue to increase.
This requires industrial enterprises to continuously develop and launch new products that meet market demand and user preferences, improve the market share and brand influence of industrial products, and thus increase the demand for industrial market research services.
Third, the importance and value of industrial services continue to increase. With the in-depth development of the service economy and economic transformation, industrial services have become an important growth point and competitiveness of industrial enterprises, the scope and content of industrial services continue to expand, the mode and form of industrial services continue to innovate, the quality and efficiency of industrial services continue to improve, and the income and profits of industrial services continue to increase.
This requires industrial enterprises to continuously provide and improve industrial services that match industrial products, improve customer satisfaction and loyalty of industrial services, and thus increase the demand for industrial market research services.
Fourth, the level and degree of industrial digitalization and intelligence are constantly improving. With the development and application of emerging technologies such as information technology, network technology, big data technology, and artificial intelligence technology, industrial digitalization and intelligence have become an important development direction and strategic choice for industrial enterprises.
This requires industrial enterprises to continuously use and master new technologies to improve the digital and intelligent level of industrial production and management, thereby increasing the demand for industrial market research services. To sum up, the market size and market demand of industrial market research services are showing a rapid growth trend.
2) The market main body and market structure of industrial market research services have been continuously improved.
The improvement of the market main body and market structure of industrial market research services is mainly affected by the following factors:
The first is the diversification of the supply side of industrial market research services. The providers of industrial market research services mainly include the following categories:
Professional industrial market research institutions, such as Nielsen, Roland Berger, McKinsey, Boston Consulting Group, etc., these institutions have professional industrial market research teams and methods, provide comprehensive industrial market research services, covering multiple industrial fields and regions, with a wide customer base and good reputation, occupying a dominant position in industrial market research services.
The industry's industrial market research institutions, such as the Ministry of Industry and Information Technology Information Center, China Machinery Industry Federation, China Electronic Information Industry Development Research Institute, etc., these institutions have the industry's industrial market research expertise and resources, provide targeted industrial market research services, involving specific industrial fields and regions, have a stable customer base and authoritative position, and occupy an important position in industrial market research services.
Academic industrial market research institutions, such as Tsinghua University, Peking University, Chinese Academy of Sciences, etc., these institutions have academic industrial market research capabilities and innovation, provide cutting-edge industrial market research services, involve emerging industrial fields and technologies, have excellent researchers and achievements, and occupy an advanced position in industrial market research services.
Independent industrial market research institutions, such as the Software and Integrated Circuit Promotion Center of the Ministry of Industry and Information Technology, the China Electronic Commerce Association, the Internet Society of China, etc., these institutions have independent industrial market research objectives and motivation, provide innovative industrial market research services, involving special industrial fields and problems, have flexible service models and cooperation methods, and occupy an active position in industrial market research services.
The second is the diversification of the demand for industrial market research services. The demand side of industrial market research services mainly includes the following categories:
Large-scale industrial enterprises have strong industrial production and operation capabilities, and need industrial market research services to support the formulation and implementation of their industrial market strategies, and are the main demanders of industrial market research services.
Small and medium-sized industrial enterprises have strong industrial innovation and competitiveness, and need industrial market research services to support the innovative development and competitive advantage of their industrial market, and are an important demander of industrial market research services.
The industrial sector, such as the Ministry of Industry and Information Technology and the Ministry of Commerce, has important industrial management and planning functions, and needs industrial market research services to support the formulation and implementation of their industrial policies, and is the key demander of industrial market research services.
The industrial organizations of the society, such as industrial associations, industrial associations, industrial organizations, etc., which have important industrial services and promotion roles, need industrial market research services to support the organization and dissemination of their industrial activities, and are the potential demanders of industrial market research services.
The third is the multi-layering of the content of industrial market research services. The content of industrial market research services mainly includes the following layers:
Basic industrial market research services, such as the size, structure, distribution, growth, trend of the industrial market, etc., these services provide basic information and data of the industrial market, and are the basic layer of industrial market research services.
In-depth industrial market research services, such as the demand, segmentation, positioning, competition, opportunities, etc. of the industrial market, which provide in-depth analysis and interpretation of the industrial market, are the in-depth layer of industrial market research services.
High-end industrial market research services, such as industrial market research, simulation, optimization, evaluation, consulting, etc., these services provide high-end suggestions and solutions for the industrial market, and are the high-end layer of industrial market research services.
3) The market characteristics and market trends of industrial market research services are becoming increasingly obvious.
The market characteristics and market trends of industrial market research services are mainly manifested in the following aspects:
First, the specialization and refinement of industrial market research services are getting higher and higher. With the increasing scale and complexity of the industrial market, the difficulty and requirements of industrial market research services are also increasing, and both the supply and demand sides of industrial market research services are paying more and more attention to the specialization and refinement of industrial market research services.
That is, industrial market research services should provide professional, meticulous, accurate and effective industrial market research services for specific industrial fields, industrial products, industrial problems, industrial customers, etc., so as to meet the high-quality and high-efficiency needs of industrial market research services.
Second, the digitalization and intelligence of industrial market research services are getting stronger and stronger. With the development and application of emerging technologies such as information technology, network technology, big data technology, and artificial intelligence technology, the data and data volume of industrial market research services have increased significantly, the data collection and data analysis of industrial market research services are faster and more convenient, and the data presentation and data application of industrial market research services are more intuitive and intelligent.
The data value and data impact of industrial market research services are more significant and far-reaching, and the level and degree of digitalization and intelligence of industrial market research services are continuously improved to meet the needs of high efficiency and value of industrial market research services.
Third, the customization and interaction of industrial market research services are getting higher and higher. With the diversification and personalization of the demand side of industrial market research services, the supply side of industrial market research services is also paying more and more attention to the customization and interaction of industrial market research services.
That is, industrial market research services should provide customized, personalized, exclusive and satisfactory industrial market research services according to the different industrial needs and industrial goals of different industrial customers, and at the same time maintain good communication and collaboration with industrial customers, and provide timely, feedback, improved and optimized industrial market research services to meet the high fit and high satisfaction needs of industrial market research services.
Fourth, the internationalization and localization of industrial market research services are becoming more and more balanced. With the in-depth development of globalization and regionalization, both the supply and demand sides of industrial market research services are paying more and more attention to the internationalization and localization of industrial market research services.
That is, the industrial market research service should take into account the integrity and consistency of the global industrial market, and at the same time consider the particularity and difference of the industrial market in various places, and provide industrial market research services in line with international standards and local habits, so as to meet the needs of high adaptability and high efficiency of industrial market research services.
3. The future development direction and challenges of industrial market research services
The future development direction and challenges of industrial market research services are mainly influenced by the following factors:
First, the industrial market is becoming more and more volatile and uncertain. With the acceleration of scientific and technological innovation and social change, the changes and uncertainties of the industrial market are also increasing, the demand and competition of the industrial market are constantly changing, the opportunities and risks of the industrial market are constantly emerging, the laws and trends of the industrial market are constantly updated, and the complexity and difficulty of the industrial market are increasing.
This requires industrial market research services to constantly follow up and adapt to the changes and uncertainties of the industrial market, improve the sensitivity and accuracy of industrial market research services, provide timely, effective and reliable industrial market research services for industrial enterprises, help industrial enterprises grasp the changes and uncertainties of the industrial market, and realize the stability and development of the industrial market.
Second, the innovation and diversification of industrial products are getting faster and faster. With the promotion of scientific and technological innovation and consumption upgrading, the innovation and diversification of industrial products are getting faster and faster, the types and functions of industrial products are increasing, the quality and performance of industrial products are constantly improving, the life cycle and update cycle of industrial products are constantly shortening, and the personalization and customization of industrial products are constantly enhanced.
This requires industrial market research services to constantly follow up and adapt to the innovation and diversification of industrial products, improve the innovation and diversity of industrial market research services, provide new, diversified, personalized and customized industrial market research services for industrial enterprises, help industrial enterprises develop and launch new products that meet market demand and user preferences, and realize the innovation and diversification of industrial products.
Third, the importance and value of industrial services are increasing. With the in-depth development of the service economy and economic transformation, the importance and value of industrial services are getting higher and higher, industrial services have become an important growth point and competitiveness of industrial enterprises, the scope and content of industrial services continue to expand, the mode and form of industrial services continue to innovate, the quality and efficiency of industrial services continue to improve, and the income and profits of industrial services continue to increase.
This requires industrial market research services to constantly follow up and adapt to the importance and value of industrial services, improve the service and value of industrial market research services, provide industrial services that match industrial products for industrial enterprises, help industrial enterprises provide and improve industrial services, and realize the importance and value of industrial services.
Fourth, the level and degree of industrial digitalization and intelligence are getting higher and higher. With the development and application of emerging technologies such as information technology, network technology, big data technology, and artificial intelligence technology, the level and degree of industrial digitalization and intelligence are getting higher and higher, and industrial digitalization and intelligence have become an important development direction and strategic choice for industrial enterprises.
This requires industrial market research services to constantly follow up and adapt to the level and degree of industrial digitalization and intelligence, improve the level and degree of digitalization and intelligence of industrial market research services, provide industrial market research services for industrial enterprises to use and master new technologies, help industrial enterprises improve the level and intelligence of industrial production and management, and realize the level and degree of industrial digitalization and intelligence.
To sum up, the future development direction of industrial market research services is the balanced development of specialization, refinement, digitalization, intelligence, customization, interaction, internationalization and localization, and the future challenge of industrial market research services is to adapt to and follow up the changes and uncertainties of the industrial market, the innovation and diversification of industrial products, the importance and value of industrial services, the level and degree of industrial digitalization and intelligence, and provide industrial enterprises with high-quality, high-efficiency, high-efficiency, and high-value industrial market research services. Help industrial enterprises to achieve the stability and development of the industrial market.