Before talking about what it is, let's throw a brick through an example and see if we can help you draw out the "jade".
When you go to eat, the restaurant with a lot of queues, you will think that it tastes better;
There are two kinds of tea with similar taste and quality, and you will feel that the expensive one is better than the cheap one;
"The order of Chinese characters is indefinite, and it will affect reading." Read this sentence, and then read it carefully, whether the two words are in the wrong place or not really don't seem to have a big impact on your reading
The above situations are actually caused by your "subconscious", and the subconscious mind controls and influences you far more than that.
If you want to say why people have such a strong subconscious, the main reason is that the human brain is a very lazy guy, and as long as the brain starts to think, it consumes quite energy, so the brain is simply rotten, and a lot of perceptual reactions to information are handed over to the subconscious to deal with.
As early as the 19th century, some British psychologists discovered this problem and believed that the proportion of the subconscious mind in people's mental activities was as high as 95%.
Therefore, you must take good care of your brain, and one day, the human brain will evolve to a complete rot.
The so-called human desire is the principle of heaven, and the subconscious mind is so powerful that since we can't defeat it, we have to change our thinking and think about how to use the subconscious.
In product design, whether it conforms to the user's subconscious will affect the user experience of the product to a large extent.
In line with the user's subconscious, the user will feel extremely natural and smooth in the process of interacting with the product, and there is no need to deliberately think about it.
For example, in the scenario of using WeChat to send**, there are generally two ways.
The first is that the user clicks on the plus sign in the WeChat chat box, selects the camera, and sends it after shooting.
The second is that the user opens the camera from the desktop, shoots **, and then opens the WeChat chat box, clicks the plus sign and selects ** in the album, and clicks send.
At this time, you will find that when you finish shooting**, enter the chat box and click the plus sign, the ** you just took will be automatically displayed in the form of a small floating window, you just need to click on it, and then click send.
If you don't pay attention, you won't even notice that WeChat has made this design, and you have successfully achieved the purpose of sending **, which is to comply with your subconscious, the product has made further thinking for you, giving you a feeling of "this is what I want", so that your brain unconsciously saves a bowl of rice energy, isn't it amazing?
There are many similar product designs, and they are not only limited to the field of software products, but also in the design of physical products, the subconscious adaptation and utilization are also very extensive.
Japanese designer Naoto Fukasawa calls it "unconscious design", such as his classic design case, the groove design of the umbrella handle, so that you will never slip off and fall to the ground when you hang something on the umbrella handle again.
Think about it, what other products have you been exposed to in the unconscious? They are hidden in small details that are waiting to be discovered.
If you really can't figure it out, you can search for a design case that uses the subconscious, and after reading it, you will definitely exclaim: Wow, that's interesting!