Xinhuanet reporter Li Jieqiong Fan Siyu.
During this year's Spring Festival 8-day holiday, the national domestic tourism outing 47.4 billion passengers.
These more than 400 million people are scattered all over the country, many of them are "crowded" in major popular scenic spots, but some people avoid "people from the crowd" and post their own "reverse tourism" itinerary.
Some people return to their hometowns to listen to big operas, some people go to the ancient town to taste intangible cultural heritage, some people come to the county seat to watch lantern exhibitions and taste food, and some people just find a place with good water and scenery to ......live quietly and alone"Avoiding the heat is cold", going the opposite way, avoiding crowded popular attractions, "reverse tourism" has become the choice of many people during this year's Spring Festival. Some third- and fourth-tier cities, and even small counties, towns, and villages have become "reverse tourism" destinations, welcoming a large number of tourists.
What are these "reverse tourism" destinations that attract tourists?
The key is to see what is "reverse" and what exactly tourists want. Compared with checking in famous scenic spots, not rushing into the markets, vegetable markets, and ordinary alleys full of fireworks is a kind of reverse; Compared with non-stop group tours, the "strolling tour" that does not plan, rush, or punch in is a kind of reverse; Compared with the high cost in a big city, going to a small city with a high cost performance is also a reverse ......The so-called "reverse" is actually a kind of return, a return to the original, where tourists travel to relax, enjoy the natural scenery, and experience cultural food.
A place that can attract people to stop must meet some kind of needs or yearnings. On the surface, what triggers tourists to start a "reverse tourism" may be a local barbecue, a bowl of noodles, a film and television drama related to a certain place, a concert, or even just a recommendation from netizens**. But in reality, it is the tourist destination that gives the tourists the experience they want. For example, the local personality makes the tourist's journey more memorable; Cost-effective, so that tourists can spend less money and get better service; Some Internet celebrity bloggers show different fireworks in the world, which makes people yearn for it.
This "reverse tourism" boom has opened up endless opportunities for niche destinations. But tourism is a two-way rush, and there is "poetry" in the distance to attract people to go. Whether we can seize the opportunity depends on whether all localities can write the "poem" of cultural tourism well.
Destinations that continue to attract tourists are not only uniquely enhanced, but also have tourism services that are constantly improving to meet the needs of tourists, and are constantly enriching tourism resources. Let's ask, someone crossed hundreds of kilometers to go to a place with a bite of food, but the local transportation was inconvenient, accommodation was inconvenient, communication was inconvenient, except for a bite of deliciousness, there was nothing else worth nostalgia for, and even encountered the "black tour guide" forced to buy and sell, "black rental" rip-off, threat, will he go again? On social platforms, will there still be netizens who highly recommend it?
Opportunity, sometimes in fact, is actually a big test. The cultural tourism boom in the era of traffic is often nowhere to be found before it explodes. The ones that can really seize the opportunity and catch the traffic must be those places that can make tourists go out happy and go home satisfied.
Only by giving back every enthusiasm from afar can we truly get out of the circle and seize the opportunity.