Kunpeng Project
Consecutive store closures! Another well-known Internet celebrity hot pot restaurant closed down and queued for 6 hours
The background of the wave of hot pot restaurant closures.
In 2023, the total number of hot pot restaurants that closed their doors reached 3370,000 people, whether they are old restaurants or new entrepreneurs, have been hit hard by the market. For the restaurant industry, the wave of closures has not only caused people to leave the market, but also caused industry experts to lose confidence. Recently, "Zheshang" magazine reported that Hangzhou's famous hot pot brand"National hot pot"With the closure of 9 stores in 2023, it has been a difficult year for Sichuan Taste. The unstable economic environment, coupled with the cost of labor, rent, energy and other costs, has brought unprecedented pressure to the catering industry, which has to reduce its scale and bear the bitter fruit of the helpless choice of closing stores.
Extended contentHot pot has always been one of the favorite cuisines of Chinese, and the competition in the hot pot industry has been fierce. With the change of consumption concept and the interference of external environmental factors, hot pot restaurants are facing unprecedented challenges. This wave of closures is not limited to the hot pot industry, but also affects the entire catering industry. The living environment of the catering industry is very severe, and only by optimizing itself can it be invincible in the fierce market competition.
The rise and fall of Chuanwei Pass.
Since its inception in 1996, Sichuan Weiguan has grown from a small team to a restaurant chain with dozens of stores and nearly 2,000 employees. With its unique Sichuan hot pot flavor and fresh ingredients, Sichuan Flavor View once became a popular choice in Hangzhou hot pot queue. However, the news that Sichuan Taste Guan will be closed in 2023 is sad. Although it used to be from Hangzhou"National hot pot"However, in the face of economic pressure and market changes, the scale of the stores of Sichuan Flavor Restaurant has been continuously reduced, and there are currently only 15 stores left in the entire Zhejiang Province. This series of store closures is not only a helpless move, but also a measure for the sustainable survival and development of the enterprise.
Extended ContentThe story of Chuan Weiguan is like a typical Chinese private enterprise legend. After glory and setbacks, Chuanweiguan stands proudly and becomes a leader in the industry. However, under the double blow of market changes and economic pressure, the dilemma faced by Sichuan Weiguan also makes people deeply reflect. As an old brand, it strives to insist on innovation and constantly adjust its business strategy, but after all, it cannot escape the influence of market laws. The development process of Sichuan Taste Concept can provide experience for reference and reflection for other catering enterprises.
An existential crisis in the hot pot industry.
The hot pot industry has always been the focus of attention, but the wave of store closures in recent years has made people see the instability of the industry. "Thanks for the pot"、"Tan duck blood old hot pot"and other well-known brands have fallen one after another, and the disappearance of these catering companies at this time is embarrassing. Consumers' consumption concepts have changed, and the requirements for quality are getting higher and higher, and it is becoming more and more difficult for catering companies to survive in the fierce market competition. The existential crisis of the hot pot industry is not just an isolated case, but the current situation of the entire industry. Even if the head brand is successful, it also needs to face the challenges of consumption depreciation and rising costs, and only by continuously improving its core competitiveness can it be invincible in the fierce market competition.
Extended contentThe hot pot market has always been an area full of opportunities and challenges, and the turmoil in the hot pot industry in recent years has exposed many problems. With the change of consumption concept and the uncertainty of the market environment, traditional hot pot enterprises are facing unprecedented challenges. The phenomenon of volatility in the restaurant industry is intensifying, and many companies have had to endure layoffs. For the future of the hot pot industry, more attention and thinking are needed, and only by finding a path suitable for their own development can they survive in the fierce market competition.
Outlook and summary.
In the context of the frequent decline of many hot pot brands, Sichuan Weiguan and other brands have closed down one after another, which undoubtedly sends a warning signal to the catering industry. Competition in the hot pot market will continue, but only those companies that can continue to innovate and improve service quality can be invincible. As consumers, we must also assess the situation, consume rationally, and provide more support and encouragement for catering enterprises. Only by working together can we revive the hot pot industry and continue to bring a beautiful taste experience to people's lives.
Summary The story may be over, but the challenges facing the hotpot industry continue. In the face of a lukewarm market and ever-changing consumers, F&B companies must constantly adjust their strategies and improve quality in order to survive the fierce competition. As consumers, we should also consume rationally and support catering enterprises with good quality and service. As a favorite food of Chinese, hot pot has a long history, and we hope to see more hot pot brands in the coming days to continue to bring us joy and warmth.