With the "blessing" of "Flowers", the heat of Shanghai's tourism market is rising. According to data from Ctrip's travel platform, from the launch of "Flowers" on December 27, 2023 to the weekend, the search popularity in Shanghai has increased by more than 20% month-on-month, and the number of bookings for private group and group tour products in Shanghai has increased by 75% and 30% month-on-month, respectively. 
*: Screenshot of social
The Moss Sacred Garden is full, and it is difficult to find a table for Chinese New Year's EveWith the help of "Flowers", the prototype of the Yellow River Road Hotel "Zhizhen Garden" in the play became popular, and many citizens were eager to try it and wanted to try the same style of "Flowers".
At two o'clock in the afternoon on January 5th, it is reasonable to say that it is a non-peak time, but the reservations at the front desk of the Moss Shengyuan Restaurant keep ringing one after another. Staff introduction,At present, the Chinese New Year's Eve dinner has long been hard to find, and the private room has been booked for half a month, and only a small number of seats are still available in the hallAnd such a hot situation is at least 2-3 times more than before the TV series was broadcast. Chen Zongyu, the manager of Moss Shengyuan, said: It is full every day these days. Especially at noon, which is busier than at night. If you want to make reservations now, you can already make an appointment for the teens, and reservations have already begun in February. The manager said that if the New Year is over, there will be no place for the Chinese New Year's Eve dinner night. Originally, we launched two "flowers"**, because the personnel structure really couldn't keep up, and there was no way to prepare the dishes in "flowers"**. 
*: Screenshot of social ** A citizen said: "As soon as "Flowers" was launched, the business here was very good, and the dishes were quite good. The business is so good that I can't make an appointment yet, so it's good to experience it. It's the atmosphere of old Shanghai, and it reminds me of the time when I lived here for more than 90 years. "In the past few days, from morning to night, there has been an endless stream of citizens and tourists coming to check in at various shooting locations in front of the hotel, and there are even many people with suitcases. 
18,888 yuan a night of "British Flower Suite" is popular in addition to the Yellow River Road and Moss Garden. According to the data of the Tongcheng platform in the same time period, the search popularity of Peace Hotel was 415% month-on-month, and Nanjing Road Pedestrian Street was also 73% month-on-month.
In addition to the Peace Hotel, the search popularity of other hotels in the drama has also increased to varying degrees. Among them, the search popularity of Shanghai International Hotel and Garden Hotel was **61% and 55% month-on-month, respectively. It is worth mentioning that the British suite of the Peace Hotel, which has a very high drama rate, has become a "hot product". Jin Jiang staff said their bookings and inquiries** were flooded almost daily. 
Interior of the British Flower Suite at Peace Hotel, Shanghai **Ctrip Travel PlatformAt present, the British Suite of Peace Hotel is named "British Flower Suite" on the travel platform. China-Singapore Jingwei inquired about the Ctrip travel platform on the 9thOn the 9th-11th the suite was sold outOn the 12th, the ** for one night was 18,888 yuan, which was much higher than that of other similar suites
*: Screenshot of Ctrip's travel platform
Pork ribs rice cake into the top stream,There is a store that takes 300 takeaway orders in 10 minutesPork rib rice cake, chicken foot feet, Dingsheng cake. Flowers" has a number of Shanghai delicacies, which have aroused the enthusiasm of citizens and tourists. In the first week of broadcasting, pork rib rice cake has become the top search stream on the takeaway platform, and the search volume has skyrocketed by 670%. The characters in the play eat with relish, which also makes the audience salivate and find the same food. Some citizens immediately placed an order for pork rib rice cakes, "Healthy eating has become popular in recent years, and I really haven't eaten such a 'calorie bomb' for a long time, but I saw Miss Wang eat so deliciously in the TV series, and I can't control it." ”
*: Screenshot of the TV series "Flowers" from Ele.me data shows that the takeaway orders of Shanghai delicacies such as pork rib rice cakes, chicken feet feet, Dingsheng cakes, and fried dun zi have increased to varying degrees compared with before the broadcast. Among them,The number of searches for pork rib rice cake has increased nearly sevenfold, and the number of takeaway orders generated has skyrocketed by 237% compared to last week. Even if it is not named in the drama, Xiandelai, who is famous as the "King of Pork Ribs and Rice Cakes" in Shanghai, has still become one of the biggest beneficiaries of this overflow dividend, with daily sales of pork ribs and rice cakes of 15 yuan per customer exceeding 150,000 yuan, a historical peak. At lunchtime, it only takes 10 minutes to receive 300 takeaway orders. "Even though the stock volume has doubled, our Yunnan Road main store still has the grand occasion that the pork rib rice cake is sold out for the first time in history. Yu Jie, the current helmsman, said excitedly. 
Industry: Wong Kar-wai buys songs or more than 10 million In addition to accommodation and catering, the classic old songs in "Flowers" have also attracted the attention of many audiences.
It can be seen from the introduction of the copyright ** at the end of "Flowers" that among the 57 songs**, except for "Love Fights to Win", "New Mandarin Duck Butterfly Dream", "Looking Back" and "What Do You Want in Life" are new covers, the rest use the original song copyright. For example, the well-known "My Future Is Not a Dream", "Glorious Years", "No Place to Be Ashamed", "Like You" and so on. 
*: Screenshot of the TV series "Flowers", many netizens said, "Old songs are very empathetic", and some netizens said. "This is obviously helping others spend money and help others play songs for free. "How much does it cost to use a song in a film and television drama?There is no fixed standard for the definition of copyright. **According to the copyright owner Xiaobei (pseudonym), if the original version is used, not only the recording copyright fee must be paid to the singer, but also the copyright fee of the lyrics and songs. For covers, if the original version of the singer is not used, you only need to pay for the lyrics, "For the same song, the copyright of the original song is the most expensive, because you have to pay two sums of money." Music critic Lu Shiwei said, "Most of the songs in "Flowers" use original soundtracks, and a few use other people's covers. According to this estimate,**The copyright fee is about 10 million yuan. "Flowers" is adapted by Jin Yucheng of the same name, directed and produced by Wong Kar-wai, starring Hu Ge, Ma Yili, Tang Yan, Xin Zhilei, the TV series revolves around Ah Bao played by Hu Ge, telling the struggle and emotional stories of several groups of little people in Shanghai in the 90s of the 20th century. Summary: tide news, top news, CBN, etc.
Editor-in-charge: Gao Wanpeng.