Analysis of China's Auto Retention Rate: Joint venture brands in the mid-size SUV market are emerging.
1. Background of the study.
Recently, the China Automobile Dealers Association and Beijing Jingzhen Valuation Agency jointly released the results of the 2023 China Automobile Retention Rate Study, focusing on the mid-size SUV segment. This research result not only provides an important reference for car buyers to make decisions, but also has a profound impact on the development trend of the entire automobile market.
Second, the key points of the list of mid-size SUV retention rate.
The mid-size SUV retention rate ranking shows remarkable characteristics. In the top 10 of the list, joint ventures and imported brands dominate, while domestic brands and electric vehicles do not appear in the list. This phenomenon intuitively reflects the obvious advantages of the joint venture brand in terms of value retention, and suggests the necessity of domestic mid-size SUVs in improving the value retention rate.
3. Reasons for the popularity of mid-size SUVs.
Midsize SUVs have been favored by consumers in recent years, and their advantages of large space, power level, and pass-through performance make them ideal for home and road trips. In particular, middle-class families are more inclined to buy mid-size SUVs, and this trend is fully reflected in the market.
Fourth, the value retention rate of the joint venture brand is leading.
In the list of value retention rate, mid-size SUVs of joint ventures and imported brands clearly have the upper hand. This shows that these brands are superior in terms of reliability, word-of-mouth reputation, consumer trust and other comprehensive product strengths. Porsche Macan with 78The three-year retention rate of 77% topped the list, demonstrating the excellent performance of its brand power and product power. Jeep Wrangler with 76It unexpectedly ranks second with a value retention rate of 94%, emphasizing its unique off-road performance and personality charm. Toyota Highlander at 75The 68% retention rate ranks third, underlining the long-term reliability and durability of the product.
Fifth, the specific evaluation results.
The supremacy of the Porsche Macan.
The Porsche Macan topped the list, not only in terms of space level, but with a 7877% of the three-year value preservation leads, highlighting the excellent performance of brand power and product power. Its sleek and sporty appearance and superior performance make it a favorite for female users. In addition, its unique position in the market also supports its high value retention rate.
The off-road charm of the Jeep Wrangler.
The surprise was that the Jeep Wrangler came out with 76The 94% retention rate ranks second. Although the sales volume is not large, its hard-core off-road characteristics and personality charm have given it a solid fan base in the used car market. This also reflects the importance of off-road performance in the purchase decision of some consumers, thus driving its excellent performance in terms of value retention.
The classic status of the Toyota Highlander.
Toyota Highlander at 75With a value retention rate of 68%, it ranks third and has become the representative of Toyota's 7-seater SUV. The strength of its products and Toyota's reliability and durability make it still highly recognized in the second-hand market. The classic image of Highlander has always left a deep impression on the hearts of car buyers, providing a solid foundation for its high value retention rate.
Sixth, the power behind the joint venture brand.
The emergence of joint venture brands in terms of value retention rate is not only accidental, but inseparable from their product strength, word-of-mouth reputation, and consumer trust. Brands such as Mercedes-Benz GLC, Honda Crown Road, and BMW X4 have different rankings in the list, showing their high value retention performance in the second-hand market. These brands have invested in R&D and honed their products to succeed not only in the new car market, but also in the used car market.
7. Conclusions and prospects.
The release of the list of mid-size SUVs in terms of value retention rate reveals the significant advantages of joint venture brands in this field, and also reminds domestic mid-size SUVs of the challenges in improving their value retention rate. Consumers should consider more about the comprehensive strength of the brand when buying a car, while manufacturers need to strengthen the quality and reputation of the product. In the future, with the rise of new energy vehicles, the competition for value retention rate is bound to become more intense, and automakers need to continue to work innovation and brand building to win the trust of consumers. The competition in the mid-size SUV market will be further escalated under the two-wheel drive of product strength and brand reputation, providing consumers with more high-quality choices.