This year's Lantern Festival falls on the weekend, and city tours and short-distance tours of the surrounding countryside have become the mainstream of tourism consumption during the Lantern Festival. In Guangzhou, many scenic spots and country houses have carefully prepared a series of Lantern Festival activities, such as guessing lantern riddles, visiting the garden, lantern making and other activities that return to tradition, adding trendy elements such as national tide and ** meeting, so that the old folk customs have a trendy way to play, and the Lantern Festival has a more sense of ceremony. On the travel booking platform, Guangzhou has become the most active city in cultural tourism consumption during the Lantern Festival, creating another wave of weekend travel craze after the Spring Festival holiday.
A new interpretation of traditional folk customs, national style and national tide to create a new hot spot
During the Lantern Festival, major cultural and tourism scenic spots in Guangzhou have launched a series of cultural and tourism activities for the Lantern Festival to meet the different needs of tourists and continue the flavor of the Spring Festival. The reporter found that the scenic spots of this year's Lantern Festival combined the characteristics of the national style and national tide to interpret them in a new way and create a new play experience.
Admire thousands of lanterns, guess lantern riddles, watch performances, eat rice balls and ......During the Lantern Festival, the theme park in Grandview Plaza is transformed into a large-scale Lantern Festival, and many young tourists put on Hanfu and make a special trip to shoot a national style blockbuster. In the Grandview Polar Ocean World, Grandview Rainforest Ecological Botanical Garden, and Grandview Penguin Ice and Snow Museum, there will also be regular free distribution of rice balls, so that visitors can enjoy the sweet taste of the Lantern Festival while swimming. At the same time, the unique American style limited show will also be staged at the same time, "Underwater Dragon and Phoenix Chengxiang", "Ni Dress and Feather Dance", "Red Flying Snow", "Tang Penguin Meeting", "Ruixue Aurora Show" and other wonderful performances will also be launched, among which several must-see shows during the Spring Festival of the Year of the Dragon will also be performed at the end of the Lantern Festival. In the Zhengjia Cyber Sports Space, there are also many young people who come to experience man-machine sports in groups, and spend the festival in a special way of burning calories through "hot and piping".
The large-scale Lantern Festival in Grandview Plaza (scenic map).
On the Pearl River at night, the Blue Dolphin Cruise's "Chase the Voice, Meet the Love Limited Edition Cruise Meeting" will also officially set sail, while listening to the ** meeting, while enjoying the beautiful scenery on both sides of the Pearl River, you can also taste exquisite food and wine, and there are professional photographers on board to record the beautiful moments throughout the whole process to meet the needs of tourists to check in and share. This weekend, the Nanhai Shen Lantern Festival "Miao" Hui Water Market also attracted a lot of attention, antique cruise ships and ancient style markets carried out a dream linkage, people can visit ancient games, intangible cultural heritage, folk handicrafts and other special stalls on the boat, feel the different Lantern Festival "fireworks". In the forest camp at 23 degrees north latitude and 8 degrees, colorful rice balls DIY, bonfire carnival, happy games, and happy karaoke will also accompany tourists on weekend leisure vacations on the night of the Lantern Festival.
It is understood that peripheral tours and short-distance cross-city tours are the mainstream of tourism consumption during the Lantern Festival. On the Tongcheng Travel platform, the search volume related to the "Lantern Festival" has increased by more than 300% week-on-week, and the search popularity of related topics such as temple fairs, lantern viewing, night tours and performances is relatively high, and Guangzhou ranks first among the cities with more active cultural and tourism consumption during the festival.
The country house is very hot, and the main hit is the "village tide" experience
The Lantern Festival is a Saturday, and many tourists spend the weekend and the Lantern Festival, and the characteristic country houses are not only a popular place to travel around the Lantern Festival, but also a destination for people to experience the authentic Lantern Festival life. This weekend, many special festival activities prepared by Guangzhou Country B&B are carried out around the theme of "Village Tide", which is good-looking, fun and delicious, adding a lot of attraction to the comfortable and freehand homestay life. As of February 22, the number of bookings for homestays in popular cities during the Lantern Festival (February 24-25) on the Tujia platform increased by 10% year-on-year in 2023, and Guangzhou ranked among the top 10 popular cities during the Lantern Festival.
The Lantern Festival is known for the customs of appreciating lanterns, eating Lantern Festival, guessing lantern riddles and other customs, and a variety of "village tide" experiences not only make the atmosphere full of homestays, but also make many boutique homestays booked hot. At the Jingmu Mountain House Guangzhou store in Conghua, a series of special Lantern Festival arrangements add to the festive atmosphere in the homestay, and the homestay also specially adds a trendy experience that young people love. "Let's draw a lantern and paint the Lantern Festival wish with a brush. "In the B&B, the Lantern Festival lantern has become the most appropriate experience in the B&B. In the carpentry workshop, visitors can follow the teacher to make a log work, and experience the ingenuity of the craftsman in the rustling sound of polishing. In the evening, fireworks light up the night sky, and residents can enjoy a weekend of open-air movies. In Qixidi, wearing Hanfu and holding an oil-paper umbrella to enjoy cherry blossoms and take photos has become a recent rural trend experience, and at the foot of Sakura Mountain, there is also a pink sand beach on Tianxiang Island that has also frequently appeared on social networks. The scenic spot said that the guest room also provides a variety of aromatic experience activities such as plant rubbing, cherry blossom incense cards, and intangible cultural heritage sachets, so that people can experience a more ceremonial homestay life.
The Jingmu Mountain House is hung with lanterns, and it is full of festive atmosphere. (B&B map).
Text: Guangzhou ** New Flower City reporter Chen Weiwei.