On January 8, 2024, CES 2024 officially opened in Las Vegas, USA, as an annual technology exhibition event, CES 2024 has seen a lot of new technologies and products related to automobiles. CES 2024 will attract more than 4,000 exhibitors from around the world, as well as more than 1,200 startups, of which 1,114 are from China, which is basically the same as the 1,201 exhibitors in the United States. According to the organizer, the Consumer Technology Association (CTA), about 60 percent of Fortune 500 companies will attend.
As the world's largest electronics exhibition, the application of AI technology in intelligent driving vehicles and the development of new energy vehicle technology at CES 2024 have become a highlight of CES 2024. So far, dozens of companies are planning to announce at CES how they will build AI into their cars.
CES 2024 "new" models are in full bloom
At this year's CES 2024, Volkswagen brought a camouflage car of the all-new Golf GTI model. From the point of view, the appearance of the new car has not changed much, but the new car has undergone earth-shaking changes.
The Volkswagen Golf was launched 50 years ago, and for 50 years the Golf has been the best-selling compact hatchback. The all-new Golf is disguised as being very close to mass production. In terms of appearance, the ** Golf GTI has a new headlight shape, and adds a touch of technological atmosphere to the new car through the through-light guide light bar combined with the luminous logo.
* The interior of the Golf GTI has been significantly upgraded with a new 129 inches or 15 inches more** OLED touch screen plus 10The 25-inch full LCD instrument highlights a sense of science and technology upgrade.
It is worth noting that at CES 2024, Volkswagen will integrate ChatGPT into the backend of Volkswagen's voice assistant in many future models. This intelligent cockpit upgrade provides many new features for human-machine connectivity in Volkswagen models, far beyond the previous voice control. For example, the IDA voice assistant can be used to control infotainment, navigation, and air conditioning, or answer general knowledge questions, or even do some text retrieval and processing for the user.
It is reported that the ChatGPT function will be the first to be implemented in the European market in the second quarter of 2024. The feature is currently undergoing approval process in the United States, but no implementation date has yet been confirmed. Currently Volkswagen ID7、id.4、id.5、id.3. The new Tiguan and the new Passat, as well as the **Golf, will support this feature. In the future, customers will have seamless access to all Volkswagen models equipped with IDA voice assistants.
In addition, at CES 2024, Hyundai Group also brought its new hydrogen-powered vehicle, the NEXO. It is reported that today's Hyundai Motor's brand vision is "for human progress", and this time at CES 2024, Hyundai officially set the theme of "Relaxed", reflecting the company's brand vision of creating a comfortable and peaceful living environment by providing the three core universal values of freedom, safety and fairness to the global society.
To achieve its goal of full carbon neutrality by 2050, Hyundai Motor has set its sights on hydrogen-fueled new energy vehicles, and it wants to use 100% renewable energy at its overseas factories by 2045 and in each group entity by 2050. In addition, Hyundai Motor proposes that the new energy transition based on hydrogen energy will not be limited to passenger cars, trucks and buses, but also include trams, special equipment, ships, generators and air vehicles. As a major hydrogen offtaker, the company is driving the energy transition.
At CES 2024, Hyundai Motor Co., Ltd. Senior Vice President and Head of Hydrogen Fuel Cell and Battery Development Chang Hwan Kim explained that Hyundai is also developing megawatt-scale polymer electrolyte membrane (PEM) electrolyzer manufacturing capabilities for green hydrogen production, which is expected to be commercialized in the next few years. At present, Hyundai Motor has invested in the construction of factories in Indonesia, the United States and other places to prepare for the subsequent production of hydrogen fuel models and raw materials.
In addition to Hyundai, Kia unveiled three PBV concept models at CES 2024, including the Pv1, Pv5, and Pv7. The PBV (Platform Beyond Vehicle) product line will focus on the commercial market, and the new car is expected to be equipped with a skateboard chassis. Among them, the PV5 will be the first to be launched in South Korea and the U.S., and it will be available in a range of body styles for users to choose from, and it is planned to start production at the PBV plant in South Korea in 2025.
Korean brands continue to make achievements, and Japanese brands have not stopped. Honda also unveiled two "Honda 0" series of pure electric concept cars at CES 2024, namely "Saloon" and "Space-Hub". In addition to Honda's latest design concept and electrification technology, the new Honda logo will be reinforced, and the new model will be officially launched in the North American market as soon as 2026.
If the new cars of foreign brands are still in the land stage, then the domestic brand Xiaopeng has gone one step further and pushed the products into the sky. A few days ago, the Xpeng Huitian integrated flying car was unveiled at the 2024 CES, which is the first public appearance of the Xpeng Huitian integrated flying car on the international stage since its release in October 2023. Wang Tan, co-founder and vice president of Xpeng Huitian, announced at the press conference that another split flying car "Land Aircraft Carrier" will be available for pre-order in the fourth quarter of 2024, and mass production and delivery are scheduled to begin in the fourth quarter of 2025.
The new AI technology has become a reality
At this year's CES 2024 exhibition, in addition to many car companies launching new cars and new concept cars, some new automobile-related technologies are also attracting attention from all over the world.
As a representative of the luxury car industry, BMW showcased BMW's new digital technology at the exhibition, showing users a new human-computer interaction experience through AR technology of augmented reality glasses. It is powered by Amazon's Alexa voice assistant, which realizes rapid response and accurate operation of human-vehicle interaction through BMW's intelligent personal assistant.
When users wear Xreal Air 2 augmented reality glasses, they will intuitively see how "Xreal Air 2" visualizes navigation commands, hazard warnings, entertainment content, charging station information, and parking conditions into the real environment. In the future, BMW hopes to complement the in-vehicle display through AR and MR devices, which will bring users richer information content display and further enhance the emotional experience of human-vehicle interaction.
In addition to AR interaction, BMW also brought a new generative AI technology based on Amazon's Alexa large language model, and the BMW Group is creating a new generation of BMW intelligent personal assistants. The all-new BMW Intelligent Personal Assistant will be transformed into a BMW car expert, providing users with more car needs and expanding knowledge retrieval functions anytime, anywhere, further enriching the user's scenario-based car experience.
BMW is in action, and Mercedes-Benz, his old rival, is also in action. At CES 2024, Mercedes-Benz unveiled the all-new MBOS car machine system, this system integrates AI artificial intelligence, which can match more audio ** games and other applications. It is reported that the new system will first be installed on the new generation Mercedes-Benz CLA.
As the world's leading automotive manufacturer, Continental officially released a crystal center display in cooperation with Swarovski Mobility, which demonstrates the high appearance and super technology of Continental's next-generation display and highlights Continental's leading edge in design and technology.
As the world's first technology provider in the automotive field, Bosch also brought a new technology product at this year's CES 2024, Bosch's new cross-domain computing platform.
According to Dr. Hayne of the Bose Group, "*The in-vehicle computer is at the heart of the software-defined vehicle. In the future, on-board computers will control all domains of smart cars and reduce the current large number of individual control units. We want to reduce the complexity of automotive electronic systems while ensuring their safety as much as possible. "By showcasing our new cross-domain computing platform at CES 2024, we're taking an important step in that direction." ”
According to the latest design of Dr., this new cross-domain computing platform can be equipped with different brands and models of chips in the future, and is compatible with more software combinations, so as to reduce costs as much as possible, while combining software and hardware more perfectly, and providing users with a more energy-saving, efficient, and intelligent new car experience.
As an old friend of Chinese auto brands, Nvidia announced a number of new collaborations with Chinese automakers at this exhibition. It is reported that Li Auto has selected the NVIDIA Drive Thor** on-board computer for its next model. Nvidia also announced that Great Wall Motors, Zeekr Motors, and Xiaomi Cars have adopted the NVIDIA Drive Orin platform to power their intelligent autonomous driving systems.
Speaking at CES 2024, Wu Xinzhou, vice president of NVIDIA Automotive, said: "The transportation industry is adopting centralized computing to achieve a high degree of automation and autonomous driving. The AI solution of choice for today's smart car manufacturers is NVIDIA Drive Orin, and the advanced features and AI performance of their successor, NVIDIA Drive Thor, are increasingly being applied to develop future product roadmaps. ”
At this year's CES 2024 exhibition, in addition to the innovative display of intelligent cockpit, intelligent assisted driving and chips, Valeo's booth also displayed its personalized lighting experience light group created in cooperation with ZEEKR Automobile, and Tongzhi also cooperated with BMW to develop new on-board technologies such as remote parking solutions and Valeo INEEZ wireless charging solutions, which also greatly attracted the attention of the cutting-edge technology of the automotive industry.
In addition to the above, Samsung, Hesai, etc. have brought their own new technological achievements, and many automotive giants such as Tesla, Great Wall, and Infiniti have also come out to cooperate in different fields and to varying degrees. This year's CES 2024 can be described as a "hundred flowers" of new models and new technologies, which dazzles users from all over the world. With the rapid development of more new technologies, people, vehicles, and life will continue to integrate with each other, and the car experience in the new era will also affect all aspects of people's lives in more fields.