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I often hear a lot of bosses complaining, racking their brains to think of their favorite brand name to check, but they are told that it has been registered by others, and they all know that it is difficult to start a business and open a store, but I didn't expect to start from thinking about the brand name.
Why want to sign up for one
Is it so hard to get your favorite brand name?
The stock of trademarks is tens of millions, and everything that comes to mind has been registered
China is a veritable big country of intellectual property rights, and according to official statistics, as of September 2023, the number of trademarks owned in China has reached 4,51220,000 pieces. Thinking about it this way, it is really one out of ten million to successfully register a trademark, and it is not easy to choose a unique and favorite trademark name.
"Similar" or "identical" will be dismissed
On the one hand, a person's name is allowed to have the same name and surname, as long as you like it, and if your trademark name needs to consider whether the customer likes it or not, you can't register the trademark "very similar" beforehand, otherwise it may be rejected as similar when the examiner examines it.
It can't be too ordinary, it needs to be special enough to be distinctive
The brand name is also very involuted, and it can't be too ordinary and has no personality. When examining a trademark, the examiner will determine whether the trademark is distinctive enough to allow consumers to associate it with a particular good or service. If the trademark is too generic or descriptive, it will be difficult to pass the examination. Don't know if your name is distinctive? You can contact Juyuan Intellectual Property Consulting.
The trademark registration process is complex, and the birth of a trademark is not easy
The trademark registration process is complex, from application to examination, announcement, opposition, and registration, every link has a test, and it takes 6-9 months to get the trademark certificate if it is successful. For some first-time trademark applicants, trademark registration may fail because they are not familiar with the process.
Here are two suggestions for bosses who want to register trademarks, so that trademark applicants can be fully prepared and avoid detours.
1. More before registrationThink of some alternative namesOne more name is one more possibility.
Do a good job of query and retrieval in advance
The search is the most important part of the trademark registration process, and it is very valuable to help you decide whether the value is worth the application or not.
Therefore, before registration, you must do a professional duplicate check to avoid the name with the risk of rejection.
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