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In recent years, Apple has been the darling of market capitalization, constantly breaking new records. However, shortly after the start of the new year, Apple's market value has seen a large **. In just three days, Apple's market capitalization has evaporated by 1775$8.1 billion, which has given Apple a serious blow to its position. This is mainly due to Apple's poor performance in the Chinese market and the downgrade of **. The Chinese market is very important to Apple, but the rise of Huawei in recent years has caused huge competitive pressure on Apple, especially the release of Huawei's Mate series of mobile phones, which has caused Apple's sales to decline sharply. In addition, investors are also pessimistic about Apple's future growth, which has led to the downgrade of Apple**. According to a research report released by Barclays, Apple's performance in the past year failed to meet expectations, and the sales of the iPhone series were poor. This series of reasons has caused the market to worry about Apple's prospects, which has led to a significant decline in market capitalization.
Apple's success stems in part from its closed-loop iOS ecosystem, which restricts users to the Apple App Store** software. However, this practice has also led to antitrust investigations in several countries. The U.S. Department of Justice's antitrust investigation into Apple is in an advanced stage, and a full-scale antitrust lawsuit is expected to be launched in the first half of 2024. Apple has high standards for third-party apps in the app store, which excludes competitors from participating. In addition, Apple has also used Apple Pay and other means to obtain huge profits. These practices are considered to be a clear suspicion of monopoly and have been investigated and sanctioned by various countries. In addition to the United States, other countries have also taken action against Apple's antitrust practices. Apple is forced to face pressure to open its ecosystem to the outside world, which will take a huge toll on Apple.
In addition to facing antitrust investigations, Apple has also faced restrictions on its products from several countries. For example, in Europe, Apple has been using its own Lightning connector instead of switching to a Type-C port, which has caused dissatisfaction in European countries. European countries require Apple to replace the interface by the fall of 2024, otherwise it will be banned from selling in Europe. Although Apple compromised and agreed to replace the interface, its Type-C data cable still needs to be certified and is not universal. This shows Apple's long-standing arrogance and refusal to comply with the demands of the market. In addition, Russia and Turkey have also taken measures to ban Apple. Russia announced a ban on the use of iPhones by ** personnel to protect information security; Turkey announced a ban on the sale of Apple phones in Turkey because of its dissatisfaction with Apple's approach. While the two markets are relatively small, it's still a huge blow to Apple.
As Apple's largest assembler, Foxconn has been responsible for the assembly of Apple products. However, as Apple has been pushing Foxconn to move its production lines to India, Foxconn has also become the subject of investigation. Foxconn's investigation partly reflects Apple's obstinate efforts to reduce its dependence on the Chinese market and preserve its sales in the mainland. However, this behavior may bring more trouble and loss to Apple.
Apple has had great success over the past few years, with a rising market capitalization and growing product sales. However, in the face of competition in the Chinese market and antitrust actions around the world, Apple is facing serious challenges and adversities. From market capitalization** to antitrust lawsuits, to being restricted by many countries, all kinds of events made Cook not expect the "sanctions" to come so quickly. Apple must revisit its strategy and adapt to market changes in order to survive the competition and stay ahead of the competition. Otherwise, Apple's future prospects will become less and less optimistic.
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