The birth of Hongyao shampoo.
At the age of 80 years old, the first age of 20 years old, the old man in his seventies and eighties has almost no gray hair. ”
Hongyao Changfa Village, located in Longsheng County, Guilin, Guangxi, was awarded the Guinness World Records for this miracle as "the most collective long-haired woman" and was known as "the world's first long-haired village".
If you are a veteran of a tourist group, or an early user in the distant private domain, Hongyao is a familiar and preferred product;
If it's a later user or store owner, there's a high probability you'll be curious:
What is Hongyao? Why are we coming to Guilin to see a shampoo?
My first encounter with Hong Yao was when I traced the source of Ningbo Station in early April 2021, and some embarrassing things began with Mrs. Xie of Hong Yao.
At that time, they shared a hotel and talked to each other about why they came to a distant place, and she said that her husband had a red Yao business. I hurriedly told her that you are here. Because the Hongyao ** purchased from a distant private domain is very low.
My first reaction was not to think that they were ** businessmen, but to think that her husband was just a distributor of Hongyao. In any case, the price of the goods is higher than that taken from afar. And told her that the quality of the products is very good...
It wasn't until the ** business that night that the merchant shared the product, and the distant teacher said that the boss of Hongyao had come to the scene and asked his wife to introduce their products to you. Then, then, I saw Mrs. Xie slowly stand up and walk to the stage....
I was embarrassed, I really didn't know that the person I was talking to an hour ago was the main person, and during the exchange, I don't know if I spoke too fast for her to interject (her tone was really soft and slow), or if she couldn't bear to break my good teacher. She just listened silently and smiled.
After a few days of getting along, they got acquainted, and she talked a lot about her husband Mr. Xie and Hong Yao.
These stories, the picture that comes to my mind is:
Eighteen villages of Longji Terraced Fields in Guilin, there is a village called Huangluoyao Village:
This is the world's first long-haired village;
Here's a beautiful legend:
In Hongyao Village, Hongyao women have been washing their hair with rice washing water all their lives;
Here, girls only cut their hair once in their lives, and there are 120 women in the village, with an average hair length of 16 meters. Whether it is a 20-year-old girl or an 80-year-old grandmother, her hair is long and black and there is no white hair.
also said that an unmarried woman will be promised by a boy when she sees her hair (after arriving today, I learned that if the unmarried man gets the hair coiled up by the unmarried Sister Hong Yao, the man will marry Sister Hongyao and will never return home).
One day, a little brother who likes to ride a motorcycle to explore the world.
Riding his beloved locomotive to the Longji Terraces in Guilin, he accidentally met Hongyao Village.
I was shocked by the long, dark, and shiny old and young hair here;
stopped to study, and later, with the R&D team, I took the secret of Hongyao's beautiful long hair out of Hongyao Village and brought it to the people who love beauty.
This is the story of Hongyao shampoo in my impression.
Today, three years later, we are once again here to explore the secrets of China's first Changfa Village, Changfa.
Before the future of Changfa Village, I thought that there was only one brand of shampoo in Changfa Village, Hongyao, after all, such a small village. After coming here, I found that in addition to Hongyao, there are many other brands, even South Korea and the United States, all of whom favor rice water because of the mystery of Hongyao's long hair, and are staring at the treasure of our Hongyao rice water.
Who discovered the rice washing water in Changfa Village? How was it discovered?
In 2002, Mr. Xie Yanbo and several brothers rode a locomotive, originally only for the Longji Terraces, and unconsciously strayed into Huangluoyao Village.
This is a primitive village called Changfa Village, like a paradise, inhabited by all the Red Yao people, from 80 old people to 20 girls, including little girls, everyone has long and black hair.
Mr. Xie said that when he came here, it was like seeing the ancients. He loved it.
At the same time, I was deeply fascinated by the black, shiny, and long hair here.
Because, Mr. Xie's family has been making toiletries for a long time, and the four uncles all opened cleaning and care factories, and when he was 16 years old, he spent every winter and summer vacation in his uncle's factory, and was very familiar with the production process, formula, and raw materials of cleaning and care products.
When he was in his 20s, he also embarked on the road of starting a business in the toiletry category.
Of course, unlike his uncles who opened factories, he chose a business path of foreign brands, and he had ** foreign cleaning and care brands such as L'Oreal and Schwarzkopf, and he did very well in Hunan Province.
It is these experiences that make him have a natural curiosity and sensitivity for Hong Yao's long hair.
So that night, he didn't leave, stayed in Huangluoyao Village, listened to Grandma Hongyao tell the story of their nationality and long hair, and learned about the secret of hair cultivation that has been passed down here for thousands of years - washing rice water.
His love for the original villages like a paradise and their long-haired culture is of course inseparable from his long-term business acumen.
The next day, Mr. Xie Yanbo went to register the Hongyao trademark. Speaking of which, the registration of the Hongyao trademark is also quite legendary. The specific legend will be left for later.
At this time, the mystery of the rice washing water in Changfa Village had quietly planted seeds in his heart.
Later, when he encountered brands such as L'Oreal, he crossed the river and demolished the bridge for their dealers, which made Mr. Xie realize that he wanted to make his own brand.
Hongyao washed rice water, this seed, began to germinate.
Since he met Hongyao Changfa Village, he has been going there every three or two months. At that time, the village of Changfa was still isolated from the rest of the world, and it could only be reached by a rugged road with potholes.
Slowly, he learned about the recipe and process of Hongyao rice water....
At first, he only wanted to make the original ecological rice washing water, that is, to directly bring out the pure natural rice washing water fermented in the village, but found that there were two problems:
The fermented natural rice washing water has a sour taste, which many people are not used to;
Rice water has an expiration date and will become sour after 7 days.
These two problems determine that the rice washing water in Changfa Village cannot be directly transported.
In order to be able to bring the rice washing water here, the long research and development work began.
Mr. Xie's team of engineers and scientific research began to explore the secret of hair nourishment in rice water, and after years of research, they finally unlocked the secret of hair nourishment in rice water. ：
Bifidobacterium longum produced after fermentation of rice water, through culture, inactivation and cell lysis to obtain a mixture, is the core ingredient of hair nourishment
Everyone is familiar with bifida yeast, Lancôme small black bottle, Estee Lauder small brown bottle, SK-II*** behind them, there is a familiar figure of "bifida yeast" plays a decisive role.
Bifida yeast can not only anti-aging, beautify the skin, act on the scalp but also inhibit the growth of harmful bacteria, promote the reproduction of beneficial bacteria, thereby improving the scalp microecological environment, and keeping the scalp in the three healthy balance states of water and oil balance, flora balance and metabolic balance.
Improve hair loss, gray hair, dandruff, itchiness, scalp sensitivity, oiliness and other problems from the root, so that the scalp is younger and the hair is healthier.
This is the core factor of the red Yao girl, who has used rice water to maintain her hair for thousands of years, retaining the core factor of being long, black and shiny.
From R&D to production process, there is an interesting little story in the middle.
We know that Mr. Xie's four uncles are all making shampoos and hair care products. According to the script, there is a high probability that the family business will produce its own products.
In fact, no, Mr. Xie directly carried the 4 million yuan of foreign brands, found a manufacturer specializing in professional cleaning and care products in theaters, and asked them to help develop and produce together.
Why doesn't he produce it in his own family business?
Mr. Xie said that because he had been in his uncles' factory since he was 16 years old, he knew what his uncles' factories were producing, which was chemical shampoo.
He said that he is very interested in high-quality products, and it is also based on this pursuit to become a foreign brand after graduation instead of entering a family business.
Therefore, the production enterprises must find the best domestic enterprises to produce.
At that time, that production company was the exclusive production line of another well-known cinema brand, and it should not have produced another cinema product.
Moreover, 4 million is actually a very small list for that company.
It stands to reason that there is no chance to cooperate with this company.
Mr. Xie turned on the computer directly and talked to the sales director about Hongyao culture and what he had done in Hongyao Changfa Village all the year round, which moved him, he asked him to wait a while and told the chairman of the story to him, and after the chairman chatted with him, he was also moved by Hongyao culture. Perhaps, the more outstanding entrepreneurs are, the more pure, and the more they know how to cherish these quintessences.
In this way, Hongyao's first bottle of shampoo was finally born in 2008.
Hongyao Changfa Village is also slowly becoming known.
Interestingly, the following brands, including South Korea, the United States and a relatively well-known domestic rice water brand, their story also started from the trip to Longji Terraces.
It's just that they met Hongyao Changfa Village more than ten years later.
For more stories about Hongyao Rice Water, as well as the principles of Hongyao Rice Water about various nutrients and why it makes hair long, dark and shiny, as well as the story of Mr. Xie and them from afar, we will see you in the next article.
In the afternoon, I heard Mr. Xie mention in the Longji Terraces that the patents they are now applying for are:
1. Anti-detachment invention patent.
2. Patent for removing chips and relieving itching.
3. Scalp oil control patent.
4. Scalp anti-aging patent.
5. Black hair patent.
In other words, Hongyao shampoo, it can bring these wonders, and it can also answer the principle why Hongyao women's long hair, which is more than one meter long, can be black and bright. Snail.